Drumstick Increases Awareness With Super Bowl Ad
Drumstick, the 96-year-old ice cream brand, is breaking new ground with its first-ever Super Bowl ad. Teaming up with creative agency Öpinionated, Drumstick is ready to make a splash during the Big Game. Despite being around long before the Super Bowl, Drumstick has managed to stay relevant and capture the attention of ice cream lovers …
How to Build Credibility With Your Target Audience
These days, trust is in short supply. If you want to resonate with your target audience, you’ll need to overcome the challenge of trust. That means building credibility – and building it as early as possible.
But how exactly do you do it?
The Question of CredibilityCredibility, when earned, makes your customers – and …
Non-Alcoholic Beer: Enjoying Dry January with Heineken 0.0
As the sober curious movement gains momentum, more and more people are embracing the concept of Dry January. This annual tradition of abstaining from alcohol for the month of January has become a popular way to reset and reevaluate our relationship with alcohol after the indulgent holiday season. With the rise in popularity of non-alcoholic …
How a Millennial Entrepreneur Revolutionized the Beauty Industry
In today’s fast-paced and dynamic beauty industry, where trends come and go, one brand stands out for its commitment to making a difference. Thrive Causemetics, founded by millennial entrepreneur Karissa Bodnar, has taken the beauty world by storm with its innovative products and socially conscious approach. In this article, we’ll explore how Karissa Bodnar built …
Cadbury’s 200th Anniversary: A Celebration of Nostalgia
In the world of confectionery, few brands have achieved the level of recognition and adoration as Cadbury. This iconic British brand, part of the Mondelēz International family, is celebrating a major milestone: its 200th anniversary. To mark this occasion, Cadbury has launched a heartwarming campaign titled “Yours for 200 Years,” which not only pays tribute …
How ARound is Revolutionizing Fan Engagement in Sports
A WebAR solution, developed in collaboration between ARound, a platform for fan engagement, and Immersal, a provider of spatial computing, is about to revolutionize the way sports fans interact with AR experiences. More people will be able to enjoy augmented reality thanks to this creative solution, which gets rid of the need for fans to …
Key Trends Marketers Should Embrace to Engage Gen Z in 2024
To remain ahead of the curve in the ever-changing digital marketing landscape, marketers need to stay up with the newest trends, challenges, and technology. With an estimated $360 billion in spending power in 2023, Gen Z demonstrated that they were a unique generation. Brands are vying for the attention of this demographic because of the …
The Evolution of Barry’s: From Fitness Program to Lifestyle Brand
Are you looking for a workout that not only challenges your body but also offers a sense of community? Look no further than Barry’s, the high-energy cardio and strength interval training workout that has evolved from being the “best workout in the world” to a global lifestyle brand. In this article, we’ll explore the journey …
Amp Up Your Career and Personal Brand with 360 Feedback
By Personal Branding Pioneer, William Arruda
Informal feedback is diminishing in the new world of work now that we’re spending a lot of our time connecting with our colleagues online. That makes actively seeking feedback more crucial than ever for growing your career and strengthening your personal brand. Tools like 360Reach Personal Brand Survey (disclosure: …
How to Define Your Personal Brand
From personal branding pioneer, William Arruda
Personal branding is essential to career success.
The concept emerged almost three decades ago (thanks to the brilliance of Tom Peters), and in that time, personal branding has evolved from a basic career management tool into a multifaceted mindset for living a fulfilling and authentic life—and for having a …