Personal Branding Statement Examples That Make A Difference
Are you looking to make a lasting impression in your professional world? Crafting a powerful personal branding statement is the key. In the bustling market of talents and ideas, standing out is crucial.
Personal brand statements are not just trendy buzzwords. They are your career story, your values, and your promise, all wrapped into one …
5 ‘Rules’ You Must Learn to Get Hired Today!
Today’s job market is unlike any other in recent memory for most of us. Certainly it is for me. As I point out in “‘Headhunter’ Hiring Secrets: The Rules of the Hiring Game Have Changed . . . Forever!,” there are all new “rules” in today’s hiring “game”—and that’s precisely how you must look at …
Why Smoking Cessation Programs Matter in the Workplace
The financial toll of employee tobacco use in the workplace cannot be overstated. According to a 2023 write-up by Pivot CEO David S. Utley, U.S. businesses suffer losses amounting to nearly $185 billion annually due to smoking-related illnesses among employees. When factoring in everything else, from absenteeism to higher healthcare costs, a tobacco-using employee is …
e.l.f. Cosmetics: A Super Bowl Comeback Story
In the fast-paced world of cosmetics, e.l.f. has made its mark with innovative products and bold marketing strategies. Their recent Super Bowl comeback is a testament to their ability to captivate audiences and drive sales. In this article, we’ll take a closer look at e.l.f.’s journey to success, their viral products, and their creative approach …
WhistlePig’s Innovative Approach to Non-Alcoholic Cocktails
The world of digital marketing is evolving at an unprecedented pace, and WhistlePig, a cult favorite whiskey brand, is no stranger to pushing boundaries. In their latest endeavor, they have combined two growing trends – the rise of non-alcoholic beverages and the American cannabis boom – to create a unique terpene-infused cocktail. This innovative creation, …
Inside the AMV BBDO and Essity Long-Term Partnership
The landscape of digital marketing is constantly evolving, and brands need to keep up with the latest trends, challenges, and technologies to stay competitive. One aspect that often undergoes significant changes is the relationship between clients and agencies. However, there are rare instances where enduring partnerships defy the norm and continue to thrive.
One such …
The Evolution of Digital Marketing: Keeping Pace with Trends
Digital marketing is an ever-evolving field, driven by continuous advancements in technology, consumer behavior, and market trends. Staying ahead of the game is crucial for brands and content creators who want to connect with their audience effectively. In this article, we will explore the evolution of digital marketing and discuss how professionals can keep pace …
How to Complete a SWOT Analysis on Yourself
Instead of basing a SWOT analysis around a product or competitor, let’s focus it directly on you as an individual. Focus on maximizing your strengths, reducing your weaknesses, identifying opportunities and stabilizing threats. You may do an exercise, where you brainstorm and write down each of these areas, as they pertain to your current situation. …
Drumstick Increases Awareness With Super Bowl Ad
Drumstick, the 96-year-old ice cream brand, is breaking new ground with its first-ever Super Bowl ad. Teaming up with creative agency Öpinionated, Drumstick is ready to make a splash during the Big Game. Despite being around long before the Super Bowl, Drumstick has managed to stay relevant and capture the attention of ice cream lovers …
How to Build Credibility With Your Target Audience
These days, trust is in short supply. If you want to resonate with your target audience, you’ll need to overcome the challenge of trust. That means building credibility – and building it as early as possible.
But how exactly do you do it?
The Question of CredibilityCredibility, when earned, makes your customers – and …