College Students Fail When They Ask For Jobs Instead Of Relationships
Within 24 hours, I’ve been given the impression that college students ask for jobs from alumni, without trying to start a relationship or at least network. I just got through speaking with one of my friends who is a freshman in college and we have a networking event today for our fraternity and he goes …
Breaking News: Facebook Chat (IM) Goes Live
Typically, I leave breaking news about social networks to my peers. Nick O’Neill is world renowned for covering this space (Update – Nick found out about this 3 weeks ago), so I hope he doesn’t mind. I went into my Facebook account tonight and saw that the IM functionality was already in place. I asked …
Is It Possible To Brand Yourself By Accident?
I get a lot of books by authors looking to promote on my blog. Sometimes I receive press releases, or a PR person contacts me without being authentic. When an author contacts me directly, with a personalized message, then I take more interest, especially when they send me a copy of their book. I will …
Personal Brand Stereotypes #10: Connections to Corporate
This will be the last “personal brand stereotypes” post I do for a while, to make room for all the other special content I have lined up for all of you. I was thinking about doing a Greek stereotype post (fraternities and sororities) or a racial stereotype post (Black or Asian people), but today I …
Soft Skills are Necessary for Personal Branding in Any Work Environment
Gretchen Neels is the president of Neels & Company. Her company is the leading provider of soft skills training to professional services firms, covering all areas of business communications. Gretchen has over ten years of experience recruiting and retaining top talent at a number of prestigious professional services firms, including Bain & Company, Bank of …
Personal Brand Stereotypes #9: Jews Have Big Noses and Bald Spots
There will be one more post in this series, marking #10. Today, I wanted to bring out religion, so that maybe we could have a great discussion around the perception of Jews. Feel free to examine the information in this post, as well as my analysis and comment on it. This series has been much …
Personal Brand Stereotypes #8: Choose Your Major Wisely
The number one most important factor to employers selecting entry-level candidates is their major (44%). I think it’s pretty obvious why this carries the most weight. If you are a finance major applying for an entry-level position in marketing, it may be challenging to convince them that your experience and learnings can apply to that …
Personal Brand Stereotypes #7: A Nice Car Means You’re Successful
After dealing with ageism, I wanted to talk about social classes and how they are perceived by what they wear or what product brands they are attached to. James Bond drives an Aston Martin in many of his films, which includes the DB5 classic car and the Vanguish. You can’t tell me that those wouldn’t …
Forbes, Reuters, Hoovers, and Guy Kawasaki Endorse Personal Branding Blog
I quickly wanted to share a few achievements I’ve had recently concerning this blog. Every time I post here, the blog will magically be syndicated across some very high profile and credible media websites. This is great for anyone I write about, as well as the magazine, TV show, awards and everything else I do …
Personal Brand Stereotypes #6: Ageism Puts Gen-Y in Danger
I hope everyone is enjoying this personal brand stereotype series. I think a lot of encounters we have with others go unnoticed and some of the ways we react to physical appearance can either hurt or help another person. The funny thing with personal branding is that sometimes you have little to no control over …