Communication & NetworkingEducationJob SearchLifestyle & Habit BuildingRelationship NetworkingReputation Management

Build Your Brand Through Developing Your Self-Awareness

A key component of developing your personal brand is to understand your strengths and weaknesses. It can be difficult to step outside of our self-perceptions and take a critical look at ourselves, but the process of doing so is imperative to increasing our self-awareness and focusing our brand towards areas where we are confident we …

Career DevelopmentCorporate BrandingMarketing & Personal BrandingRelationship Networking

The Key to Making Videos That Turn Into Clicks

The New York Times had a telling article on small businesses earlier this month.  The piece was called Small Players Seek an Alternative to the Expense of Pay-Per-Click and explained that, while Google Ad Sense was once a fantastic and affordable way of attracting web traffic, it’s become way too expensive.

It told the story …