Moving from Free to Fee-Based Strategies
Are you ready?
Many entrepreneurs survived through the economic crisis by giving their services away for free. It is a known fact that sales and marketing are the first areas to be eliminated in a down economy, and the idea of purchasing is almost frozen in time. The surviving entrepreneurs were the ones who had …
5 Reasons Gen Y’ers Are Leaders in Branding
When it comes to personal branding, Gen Y’ers have a few tricks up their sleeves. With their knowledge of effectively using a variety of social media platforms, Gen Y knows what it takes to build a strong personal brand.
Personal branding is an essential tool for job seekers — and Gen Y’ers understand how to …
How to Tell a Better Story
Arrowsight CEO Adam Aronson is a handsome, intelligent, athletic, self-motivated and ingenious entrepreneur profiled last Sunday in the New York Times. He wrote a short autobiographical sketch of his life and career for “The Boss” column. I read this column every Sunday, because it’s an opportunity to “meet” successful CEOs from smaller or privately held …
Take Advantage of Your Conflicts
Growing up, I was taught to avoid conflict – girls don’t fight! Later in life, I started arguing when I saw an opportunity to win and avoided confrontation when the odds were against me. But over the years I’ve slowly changed my opinion of conflict. I saw over and over that when things got really …
15 Second Resume Test
We often read about the importance of elevator or thirty-second pitches – how we need to know our personal brand well enough to coherently communicate this vision to someone with whom we find ourselves on an elevator. And while being able to verbalize your brand is critical, we also need to consider what our marketing …
Personal Branding Weekly – 3 June 2013
Across the U.S., graduations have been happening here in the U.S. From college and university graduation ceremonies to high school commencements, the Class of 2013 is taking the next step in their life journey.
Some already have their next chapter queued up already while some are still searching. Living part time in Las Vegas and …
How to Take a Stand Against Workplace Bullying
This is a true story: An assistant accidentally dropped a file of papers on the floor at a staff meeting. Her manager exploded into a tirade of profanity and called her “stupid” in front of her horrified colleagues. The manager did not apologize then or in the days that followed. Within a month, the assistant …
The Correlation Between Good Looks and Your Career
Looks matter in business as much as in the rest of life, even if their professional influence tends more to the subliminal. A quick Google Scholar search for “appearance discrimination” will leave you hard pressed to deny that appearance affects professional life, whether you want to be a print model or a product marketing manager.…
Shark Tank: Boon or Bust for CEO Branding?
“Shark Tank” and similar reality TV shows: boon or bust for a CEO’s brand? Why?
The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of …
Start Off Your New Job on the Right Foot!
Today is your day, your mountain is waiting, so get on your way. —Dr. Seuss
Starting a new job can be nerve wrecking as you try to learn the ropes while trying to look good in the eyes of your colleagues and superiors. New hires can avoid social land mines and create a positive impression …