The Importance of Self-Improvement in Your Personal Brand
In order to get ahead of the competition and stand out from the rest of the crowd, you need to keep improving yourself. You need to regularly add new attributes to your personal brand so you can keep climbing the success ladder.
Nowadays, it is not enough to only have a college degree and find …
How Dramatic and Defensive is Your Personal Brand?
As you may know, I have the great honor of teaching for a major university in a special program to re-launch young managers who have not been successful in their careers. Either their jobs have simply gone away, they’ve been eclipsed by someone better prepared or somehow just not made the inroads they needed to …
Apply BHAGs and Boldness On Your Drive for Success
In the first year and a half of his presidency Woodrow Wilson, America’s 28th President, was able to have enacted four major pieces of legislation of his vision branded The New Freedom. These included major tariff reform, and the establishment of the Federal Trade Commission and what serves today as the Federal Reserve and central …
How to Build Your Personal Brand as an Expert
One of the questions I encounter frequently, especially by professionals who are just starting to use social media, is how I built a brand around being an expert. While I’m always happy to answer, I find myself at a partial loss simply because the answer is both amazingly simple and complicated. The short answer is …
Personal Branding Weekly – More Big Bang for Your Buck
It’s true – deep down I’m a geek. I learned how to program in COBOL and FORTRAN. I even received my first prom invite on a punch-card. So, I immediately fell in love with the geeky, quirky team on the television show The Big Bang Theory. I don’t think you have to be geeky to …
Is It Time For A Personal Rebrand?
In many people’s careers, mine included, you sometimes get to the point where you’ve run out of room in your personal brand. For me, I had a stellar career in finance but got to the point where I no longer enjoyed the work or the brand that I’d built up for myself as the “young …
How Oversharing on Social Media Can Hurt Your Career
Social media can help you network and even find a job, but it can also hurt your career, particularly if you are one of the millions of “oversharers” out there. In this era of Facebook and Twitter, it’s perfectly acceptable to post your thoughts or status, even if it’s every ten minutes, but job seekers …
Your Brand Story – Who Should Write It?
In developing you personal brand, have you tried to write your brand story? Your brand story should express who you are and not what you have done. It should convey what you stand for, your morals and values.
Wow that is hard!
I have taken several of online programs to learn about the process of …
Five Blogging Lessons Learned From Newspaper Columnists
If you want to be a thought leader in your field, to be seen as one of its leading authorities, you need to pay special attention to how you blog.
You can’t just splut out a blog post here and there, and expect people to take you seriously. You also can’t have an overly formal …
The Care and Nurturing of Your Personal Brand
Creating a brand isn’t a set it and forget it proposition. Even after you’ve gotten a job or built a successful business, you need to nurture and protect your brand. A strong, positive brand shows you have character and competence, which can carry you far in business and work. But one little flub can ruin …