How Thought Leadership Differs From Being a Brand Influencer
When it comes to building a brand it’s important to know how influencer marketing differs from developing thought leadership. As trends and technology cause a shift in our online world both concepts have emerged to mean two very different things.
How can your brand project the right image? By knowing exactly where to focus your …
Addressing On-The-Job Injuries as an Independent Contractor
In traditional nine-to-five jobs, workers’ compensation represents an essential part of the employee-employer relationship that supports injured workers and businesses alike. Employees have job security and apt time to recover from their injuries, but if you’re an independent contractor, what do you do when you have a work injury?
As a contractor, you’re not technically …
Working Without Vacation Drains Your Career
Summer is already here and soon employees will start thinking about vacation. However, according to Glassdoor’s recent study, 54% of Americans only used half of their vacation days during the past 12 months. Only 23% of them used all of their vacation days. Employees do not want to use all of their vacation days because …
Time for a Personal Re-Brand? Here’s What You Need to Know.
The 3 transformative steps every personal brand should follow
It’s no secret to any reader of this blog that an intentional, carefully-managed personal brand is critical to take control of your career in today’s professional landscape. As Mark Schaefer elaborates in his most recent book KNOWN, “You need to be known for SOMETHING in a …
Use Email Segmenting to Improve Your Marketing and Communication
Having a focused email marketing plan is important to have in place for your personal brand in order to best connect with your subscribers. The right message for each list will greatly enhance your leads and sales.
There are several ways that a segmented strategy can work for your brand, which should be well suited …
Teamwork Never Fails – Stop Blaming Teamwork at Your Small Business
Tips for Finding a Job in the Hidden Job Market
In the current job market, it’s not unusual for people to be looking for jobs over many months. It’s a very competitive market, and job openings are few. This situation is amplified by the herd mentality whereby people deploy the job search strategies commonly used in the past. For example, asking people about their target …
How to Get Back in Gear Post-Maternity Leave
Since your newborn’s birth, talk consists of everything baby-related: name, age, weight and hours spent in labor. While you love discussing your bundle of joy, you’ve got other labor in mind — returning to work and life post-maternity leave.
How do you get back into gear when your leave is up and you have to …
Sales Lessons Learned
Selling anything to anyone is a very hard thing to do. Once you get out of your comfort zone and get used to sales, you learn a lot of life lessons. Below you can find 5 of them.
It is the stories that sell: Products don’t sell by themselves. You need to back them up…
The Art of Social Media Affecting SEO for Personal Brands
Search engine marketing has changed quite a bit since mobile and voice search have emerged onto the scene, and many brands are left wondering which marketing methods work best to build visibility? Social media is a large influence in the way people look for information, and although this is not measured directly the social signals …