The PR Bazaar, a networking event for Maryland nonprofits and local news agencies, has been postponed due to low sign-up numbers from the news companies. Originally scheduled to take place at the Navy-Marine Corps Memorial Stadium, organizers are rescheduling, giving news agencies more time to express interest.

The goal of the PR Bazaar is to …

Online businesses have seen increased complexity and challenges regarding their communication over the past decade. Chief Communication Officers (CCOs) are facing the pressure of managing the company’s reputation and investor relations, which calls for an evolution in traditional PR approaches.

The digital world has added an extra layer of complexity with its various communication channels. …

A recent study by Sapio Consulting reveals that professionals in agency communications frequently grapple with multitasking and task prioritization. Their tasks often overlap, affecting productivity levels. The critical factor in providing solutions seem to be honing time management skills and reducing work-related stress.

Sapio Consulting’s study shows the need for training and supports to help …

Heidi Burgett, Vice President of Corporate Communications and prominent figure in U.S. national soccer, has been an outspoken advocate for the growing potential of women’s sports. Her broad experience and understanding of sport communications has allowed her to effectively highlight the exciting developments in women’s soccer.

With a surge of enthusiasm from fans sparked by …

In public relations (PR), measurement is often avoided despite being a vital component for productive application. As highlighted by Liz McGee, Communications Director at the Institute of International Finance, organisations without firm measurement structures cannot accurately assess the effectiveness of their resources.

The reluctance to measure PR efforts can result in wasted resources and a …

Recent findings highlight that multitasking is a significant hurdle for professionals in communications roles. The study indicates that dealing with numerous projects simultaneously often results in stress and impacts productivity. The study also emphasizes the importance of strategic workload management and effective time management practices for increased efficiency in these roles.

Moreover, the fostering of …

Accurate evaluation has become a crucial element in gauging the effectiveness of PR strategies. By applying specialized measurement tools, companies can enhance their media interaction, make data-driven decisions, and confirm the value of their media partnerships. In short, these tools provide insightful analysis, helping businesses track their PR campaigns’ success, identify strength areas, and spot …

Ever thought about the role metrics play in public relations (PR) campaigns? Well, according to Liz McGee, Director of Communications for the Institute of International Finance, a well-devised measuring system is key. It influences decision-making, validates a campaign’s impact, and can lead to more informed, refined strategies.

The key is in the understanding. Not just …

According to a recent study conducted by Sapio Consulting, one of the primary challenges faced by PR professionals is juggling multiple tasks. This was identified by a significant 42% of professionals, with other key issues being adapting to the ever-evolving media landscape and meeting rigid deadlines, acknowledged by 36% and 34% of respondents, respectively.

Equally …