• Learn How to Build a Powerful Personal Brand That Will Differentiate You and Allow You To Compete in the Global Marketplace.
  • Six Effective Ways to Brand Yourself at Online Events

    What is the best way to build your personal brand when attending or participating in online events?

    These answers are provided by Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most successful young entrepreneurs. YEC members represent nearly every industry, generate billions of dollars in revenue each year and have created tens of thousands of jobs. Learn more at yec.co.

    1. Share Advice

    Even if you’re not a speaker or hosting the online event, you can still build your personal brand by sharing your advice with other attendees. For instance, if you’re participating in a webinar and someone in the chat asks a question that doesn’t get answered, you can answer it. Share your own personal advice and how it helps with your business in the chat to help others and promote your brand.- Stephanie WellsFormidable Forms

    2. Engage In Discussions 

    You don’t have to self-promote if people remember you as someone worth their attention. The best way to come across as an interesting person is to be interested in others. Engage in conversations with other people, ask them questions, encourage them to share their expertise and bring something valuable to them by sharing yours. Be active and they will Google you after the event. – Solomon ThimothyOneIMS

    3. Continue the Contact

    Request the email addresses for all participants and continue to maintain contact after the online event. Send emails after the presentation thanking them for their attendance and begin to initiate further communication. The best way to build relationships and your brand is through numerous interactions. One single event is likely not enough to create brand awareness or recognition.- Matthew PodolskyFlorida Law Advisers, P.A.

    4. Offer a Demo

    One of the best ways to build your personal brand when attending or participating in online events is by offering a free demo so potential leads can see what your product does or learn how it will add value to their life. You don’t have to go over the top or use an outlandish sales pitch — simply let people know why they should choose your brand by offering a demonstration of your product or service.- Blair WilliamsMemberPress

    5. Start a Unique Discussion

    When attending an online event, there are likely to be many different discussions occurring based around a predetermined schedule of live streams or roundtable discussions. My advice is for you to find a topic that is interesting and pertinent but underrepresented and start talking about that. People will be drawn to you out of curiosity, giving you a chance to build your brand. – Bryce WelkerCrush The CPA Exam

    6. Share Your Brand Story

    Everyone has a story of how their personal branding came to be, and you can use yours to entice people to want to know more about its inception. Sometimes the most compelling thing about a business is how it started because many stories follow a “rags to riches” storyline. Use your branding story to entice others to want to know more about your business and what it stands for. – Jared AtchisonWPForms

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    Eight Ways Beginners Can Watch Their Personal Brand

    Personal Brand

    What is the best way to encourage someone to pay attention to personal branding when they’re new to the concept?

    These answers are provided by Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most successful young entrepreneurs. YEC members represent nearly every industry, generate billions of dollars in revenue each year and have created tens of thousands of jobs. Learn more at yec.co.

    1. Set Up Google Alerts

    When it comes to building a personal brand and staying on top of it, you need to make checking your brand into a habit. The most effective way I’ve found to keep tabs on my own personal brand is to set up Google Alerts that go straight to my inbox whenever my name or company’s name is mentioned. – Bryce WelkerCrush The CPA Exam

    2. Check Out Social Media Accounts and Reviews for Large Brands 

    If I was working with someone new to branding, I’d suggest that they choose a well-known brand related to their industry and research them on social media and a review site such as Yelp. This gives you a chance to see both how the brand presents itself and how customers react to it. It’s important to notice what kind of content they post and the tone they use when responding to customers. – Kalin KassabovProTexting

    3. Provide Resources

    To encourage someone to pay attention to personal branding, provide them with resources to help them learn. You could send them articles from reputable publications, entertaining and educational YouTube videos on the subject, or even point them to a great podcast episode about personal branding. Hearing it from other people in a way that resonates with them will help them learn. – Stephanie WellsFormidable Forms

    4. First, Craft Your Message

    Personal branding has been very popular these days — from Gary Vaynerchuk to Richard Branson. Utilize social media as much as possible to grow a personal brand. First, craft your message: What is your brand all about and how do you help your audiences? Then jump to social media and create videos, blog posts and other valuable content to get your message across. – Jean GinzburgJeanGinzburg.com

    5. Talk to Them About the ROI

    The return on investment on personal branding, when done properly, is immense. Customers will seek you out directly instead of shopping around for multiple service providers. They’ll remember you by name and think of you first when they need your products or services. It’s no different from corporate branding in the sense that it makes you reach top of mind awareness within your audience.- Amine RahalLittle Dragon Media

    6. Explain the Importance

    First off, when explaining the concept of a personal brand to someone, you must elaborate on why it’s important that they have and maintain one to begin with. Reviews, general mentions and your image on the web are everything when it comes to success these days. By making sure your personal brand is well received by the target demographic, you’ll never lose a customer before the first contact. – Jared WeitzUnited Capital Source

    7. Ask Them to Reflect on Their Own Perspective of Other Brands

    Odds are they’ve noticed and liked what other people or personal brands are doing. Ask them if there is any personal or company brand that really stands out to them. What do they like about it and how they would describe said brand? By doing this, you’ll help them uncover the effects branding has actually had on them, thus making a point about what branding is and why it is important.- Andy KaruzaFenSens

    8. Create Great Content

    A rookie mistake a lot of people make when it comes to building a strong personal brand is trying to implement “get followers quick” tactics. Focus on creating great content first and be consistent and persistent when doing so. A good way to start is to tell your story in the most authentic way you can. – Diego OrjuelaCables & Sensors

    9. Be Purposeful in the Things That You Put Out There

    Everything you post online lives forever in one way or another. Unfortunately, you have no ability to predict or control how others will use that information. It’s important to have a plan for how you want to market yourself to the world and to set boundaries for yourself in terms of how you engage. – Andrew SaladinoKitchen Cabinet Kings

    10. Help Them Understand Their Current Brand

    Jeff Bezos is famously credited with saying: “Your brand is what people say about you when you are not in the room.” Run an anonymous survey on Facebook (there is an app for that) among their friends to see what other people honestly think about them to help them realize what their current brand is. This will open their eyes very quickly. – Eugene GoldWOW Payments LLC

    11. Ask Them Simple Questions

    The best way to encourage someone to pay attention to personal branding when they’re new to a concept is all about awareness. In the early stages, it’s asking them questions like, “pretend I’m meeting you again 10 years from now. Who am I meeting and what is it like to be around you?” Or ask them about a mentor: Why do they admire that mentor and how did their mentor become a mentor?- Arry YuYellow Umbrella Ventures

    12. Run a Personal Brand Audit

    A great way to learn about branding and online reputation management is to perform it on yourself. Something new hires and employees can do to get started is to go through this process themselves. We all have social profiles, but they each rank all over the place in terms of Google and SEO. Provide your team with the tools to run this first search and then have them do it again with your own or competitor brands. – Zac JohnsonBlogger

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    Fun Summer Activities for The Office

    Summer is approaching and it is time to plan some fun summer activities for work. Let your employees get to know each other better and bond with the help of fresh air and sunshine. Below you can find some ideas:

    • Field Trip: Summer is the best time to go outside for office bonding. The days are longer and the weather is nice so take advantage of this and go to a natural park for trekking or for a picnic. Your employees need time to relax and have fun as well.
    • Make an Ice Cream Day: Order ice creams a day of the week during summer. Fridays can be great for this or Mondays because of the Monday syndrome.
    • Employee Appreciation Day: Acknowledge your employees during summer. Find funny titles that fit to the personalities of your employees. For example; the funniest person, the workaholic, the chattiest and etc. You can give them small gifts such as gift cards, magnets, pens, mugs or you can give them funny gifts which symbolize that personality.
    • Scavenger Hunt: Set a theme and series of clues around this theme outside of your office. Separate everyone in groups of 2 or 3 to encourage bonding and allow people to get to know each other better. You will see that after the activity, everyone will feel refreshed and happy.
    • Volunteer: Volunteering is both fulfilling and great for bonding. Activities can be tree planting, teaching at underprivileged schools, raising money with food sale, organizing a youth sports game, taking care of animals in shelters and etc. Giving back to the community will make your employees satisfied.
    • Barbecue Day: Celebrate the beginning of the summer by giving your employees free lunch. Set up a barbecue outside of your office. You can also turn this event into a potluck and ask employees to bring side dishes or deserts.
    • Sports Game: Go to a sports game together with your employees and consolidate the team spirit while getting some fresh air and eating snacks.
    • Become a Tourist for a Day: For only a day, become a tourist in your home town and do a touristic activity with your employees. You will have a chance to see the town you live from a different perspective and get a change of air.
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    Posted in Employer Branding, People, Personal Branding, Skill Development

    Why Influencer Marketing Is Still Important For Brands

    influencer marketing

    As mobile marketing is becoming more center stage for brands it’s more important than ever to stand out to your personal brands’ audience in a remarkable way. Connecting with the right people in your industry is just the beginning to building an effective strategy that is authentic, and able to solve the most pressing problems.

    How can your brand gain more visibility through meaningful connections? By establishing relationships with individuals and business leaders. With communication and conversations your brand could generate more sales when recommended by a trusted source.

    As a personal brand interacts online there are a few simple strategies to follow when attracting the right people to your brand.

    How to Leverage Influencer Marketing

    Word of mouth recommendations are brought about through a good image for your personal brand, which is built over time through daily interactions. Use these tips to attract the right people to your business:

    • Keep visual marketing in the forefront – Because of the instant nature of this type of media it’s much easier to connect with industry leaders with the right storytelling methods. Search for and use the top trending content that fit into your niche — The more original your own brand content is the more likely this will also get noticed with the right keywords.
    • Organic methods on social media still work – One of the best ways to connect with others and to find out more about what your audience is in relevant groups on social media. The key to success is to focus on those that have a large and active membership with a high level of engagement. It is important to include helpful information in order to to generate more interest such as videos, tips, questions, ect.
    • Publish live and pre-recorded videos – Video marketing is a great way to cross promote your content and double your visibility on other platforms, including your blog. Do your research and look for categories that have a lot of engagement and shares. Pay attention the the latest trending topics, as these can especially change with each season.
    • Daily activity and interactions – Use creative methods to stay in communication with your audience such as email updates, automation, and offline meetings. This sends a message that your brand is both professional and trustworthy to your influencers. Invite others to your webinars, podcasts, and live events including specific hashtag chats on Twitter in order to establish your brand as a leading authority.

    Forging the right relationships online takes time, diligence and patience, but in the end will create more opportunities for your personal brand. In an environment that is highly automated personal connections are becoming more valuable, and can help your brand rise to the top of the visibility scale.

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    Take Control of Your Personal Brand’s Search Results

    personal brand

    What is a simple, but effective way of taking control of search results for your name?

    These answers are provided by Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most successful young entrepreneurs. YEC members represent nearly every industry, generate billions of dollars in revenue each year and have created tens of thousands of jobs. Learn more at yec.co.

    1. Claim Your Business on Reviews Sites

    Most often when you search for a business name on Google, Bing, etc. the first thing you see is the business’s website and a few important links from that website. You’ll also notice many review sites below the main website links such as Trustpilot, Glassdoor and the BBB. Make sure to sign up and claim your business on those sites to help control what shows in the search results. – Jared WeitzUnited Capital Source

    2. Turn on Google Alerts

    Use Google alerts to notify you whenever your name shows up in search results. Then if your name shows up for a negative incident, you should first send a takedown notice and then potentially do damage control by sharing your side of the story or also creating content to override and drown it out. – Cody McLainSupportNinja

    3. Optimize Your LinkedIn Account

    LinkedIn profiles typically rank high in search results, so you want to make sure your profile is as complete and as polished as possible. Specifically, create an eye-catching headline and summary. Make sure your profile includes at least a few recommendations. It also helps to personalize your URL (make sure it includes your name), and set your entire profile to “public.” – Shu SaitoGodai Soaps

    4. Take Blogging Seriously 

    The thing about Google is that people don’t often look further than page three. If you want to control the search results to your name, you want to focus on creating blog articles and images that are on the first few pages. Create an in-depth “About Me” page as well as blog posts while researching keywords to focus on writing content people will be searching for. – Jared AtchisonWPForms

    5. Create Detailed Profiles on All Relevant Social Media Platforms

    Have a comprehensive profile on social media to dominate search results for your name — sites like Facebook, Twitter, Instagram, YouTube, Pinterest, Reddit, Tumblr and Flickr. If you have a common name, include your middle name. This all may be simple, but it will require time and effort invested, good SEO and backlinks to rank these pages. – Diego OrjuelaCables & Sensors

    6. Start Guest Posting on Credible Sites

    Guest posting on credible sites and publications will allow you to take control of search results for your name. The guest posts you write for credible sites will rise to the top of search results so that when people search for your name, they’ll see that you’re associated with the best, most high-quality sites. – Syed BalkhiWPBeginner

    7. Discover How People Are Finding You

    Do prospects search for your product or service by its name? Or, do they search for their problem and possible solutions? If you want to show up in more search results, create content that search engines determine to be relevant and useful. – Stanley MeytinTrue Film Production

    8. Spread Your Digital Footprint With Backlinks to Your Website

    When anyone searches your name, ideally your website shows up first. A few ways to assure that happens: buy the domains for your name, backlink all your social media sites to your website, backlink your name and get some coverage via podcasts, blogs, radio and other outlets and have them backlink your website and name to your main site. This will ensure your website ranks for you name. – David EhrenbergEarly Growth Financial Services

    9. Use a Tool to Monitor What’s Being Said About You Online

    Use a tool to monitor what’s being said about you online. While you can’t control what other people say about your company, you can control how you respond and handle the situation. If someone left a bad review of you somewhere online, you can discover it and reply to them in an attempt to reach a resolution. – John TurnerSeedProd LLC

    10. Google Yourself in Incognito Mode

    First, you need to see what comes up when you search your name. Sign out of your Google account or open an incognito window and search for your name. Look through the results and see what comes up. You might find that years ago you’ve created online accounts that you no longer want to be associated with. When you do discover those unwanted results, delete those accounts or remove your info. – Chris ChristoffMonsterInsights

    11. Be Selective With Your Media Interviews

    To effectively manage your public image, including the search results for your name, be selective about the media interviews you give. Work with bloggers and reporters who understand your accomplishments, ambitions and values so they can articulate those well. It’s easy for audiences to misinterpret things, so just be mindful about how others present information about you. – Firas KittanehAmerisleep

    12. Flood Google with Information

    To own the SERP for searches of your company name, you must flood Google with information and make it believe that you should be at the top. Do these by getting PR, creating profiles on high authority sites like Crunchbase or Wikipedia, publishing guest posts, adding schema to display the Knowledge Graph and creating a Google My Business listing. – Colton GardnerNeighbor

    13. Turn to Professionals for Help 

    If your personality attracts more and more attention and it’s not always positive, the good news is that you can fix that. There are lots of strategies you can use to take control of search results for your name, but the most effective ones take a lot of time. If you don’t have any, hire a reputation management company and let them take care of all this for you. – Solomon ThimothyOneIMS

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    Improve Conversions from Your Brand’s Website Home Page

    Your personal brand’s website’s home page is the main hub to attract interested prospects. Your visitors should know that you are both ready and able to answer their questions and solve their problems in addition to what you have to offer in your products or services.

    So how exactly does a personal brand attract the right website visitors for better conversions? The method is simple once your brand applies the correct research as to exactly who your target market is. This includes knowing the right keywords that apply to your niche, and staying on top of current trends and technology.

    With a clear focus you can attract more loyal brand followers who will want to make a purchase.

    How to attract the right visitors to your website

    Here are several tips to effectively build your personal brand online and increase your conversion rates:

    • Write effective headlines – Your content should grab the reader’s attention in a way that is unique, specific, urgent. Use a good online headline checker to find out how effective your titles and keywords are. In the few seconds that a visitor has arrived to your landing page you will want to offer them a promise that catches their attention and matches what they have been searching for. This should compel them to want them to know more about how your business can help them in a way that is not being offered by your competition.
    • Get personal – Write a brand story that tells the reason of why you’re producing products or services. This can be done in a video or powerful image exactly what is unique to your business and how you can best serve your customers. Choose words and details that make the reader feel as if you know them personally, and that you understand exactly what they are looking for. Keep it simple and avoid overloading your visitors with too many images or videos.
    • Open the lines of communication – Make is easy for your visitors to get in touch with you either by phone, through email, a chat box, and on social media. This will build trust as well as improve your subscriber’s list as long as you include a detailed lead generation form on your website where you can provide a special offer and capture your prospect’s information.

    Your personal brand’s website should be a place where visitors have a clear definition of who you are, and find your content compelling as it meets their needs. You will not only be able to attract more leads, but also grow your brand influence on multiple online platforms.

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    14 Things Every Freelancer Should Know About Personal Branding

    What should freelancers know about establishing and building personal branding?

    These answers are provided by Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most successful young entrepreneurs. YEC members represent nearly every industry, generate billions of dollars in revenue each year and have created tens of thousands of jobs. Learn more at yec.co.

    1. Define Your Target Audience and Build Your Brand For Them

    When building a personal brand, you need to first determine who you’re building it for. Define your target audience so you can establish a personal brand that connects with them. Not everyone will be your ideal client, so don’t create a broad personal brand. Your personal brand needs to be specific and targeted so that it’s especially attractive to your ideal client. – Syed BalkhiWPBeginner

    2. Understand How You Want Your Clients to See You

    Freelancers should know that their personality is their brand. From early drafts to final sales, freelancers should let their personality and passion shine through. To polish your brand, write down three adjectives that describe you and how you want your clients to see you. Ask a friend to do the same, and compare to make sure how you’re seeing yourself is how others see you, too. – Shu SaitoGodai Soaps

    3. Set Up a Website or Business Page

    With the rising number of freelancers, it’s important to establish a unique and powerful reputation — one that speaks of your services and strong work ethics and separates you from your toughest competitors. Set up a business website or a Facebook page. Create content that will create an awareness of your niche. Don’t be afraid to infuse your personality into your brand. – Kyle GoguenPawstruck

    4. Showcase Your Solutions, Not Just Your Services

    You can build a strong personal brand by showcasing the solutions you offer. As a freelancer, you may offer a number of different services to clients, but what solutions do you offer? Freedom? Less stress? Build your brand based around the solutions you offer and your brand will stand out from the rest. – John TurnerSeedProd LLC

    5. Invest Your Energy Where You’re Seeing ROI

    As a freelancer, you create deliverables to make money, whether that’s code, content or designs. Every hour you spend building a brand on Instagram, Medium or Facebook is a lost billable hour. So be ruthless about where you invest your energy. If a personal branding strategy doesn’t bring in paying clients, don’t waste your time on it. If a platform doesn’t attract clients, focus elsewhere. – Justin BlanchardServerMania Inc.

    6. Find Your Voice and Apply It Across All Touchpoints

    As society continues to move towards the gig economy, freelancers have to find out ways that showcase how their brand is different from the rest of the crowd. Every touchpoint of your branding strategy, your website, and social media pages must be carefully curated to let your offerings shine in a manner that differentiates you from the competition. Find your unique voice and add value to customers. – Rahul VarshneyaBenchpoint

    7. Create Thought Leadership Content

    Part of building your personal brand is to be visible online and a great way you can do that is by publishing content that presents you as a thought leader in your industry. Create content that’s engaging and helpful, and that shows off your skills and expertise to potential clients. When they search online for your industry or niche, hopefully, you can dominate the search results with your quality content. – Chris ChristoffMonsterInsights

    8. Clean Up Your Social Media

    At the beginning of their business, freelancers have very little job security. For that reason, I recommend that any burgeoning freelancers go through their old and current social media accounts and remove any incriminating, questionable or offensive content. This will allow you to build a positive personal brand online without any baggage or fear of controversy. – Bryce WelkerCrush The CPA Exam

    9. Network As Much As You Can

    Relationships are key. You might have heard of it before, but you should network, network and then network some more. After that, offer something in return. Personal branding normally is based on the people you know, so expand that list as much as possible. – Andrew SchrageMoney Crashers Personal Finance

    10. Be Prepared to Put in the Time and Effort

    When freelancing, it’s up to you to sell your personal brand and, thus, yourself and the services you provide. To get your name and thought leadership out into the world, you must be prepared to dedicate significant time to personal branding efforts — time that is not spent billing hours to your clients. Understand this in advance of dreaming what your freelancing compensation might be. – Keith ShieldsDesign

    11. Create Case Studies

    Case studies are a good way to show how you go above an beyond. For example, if you’re a writer, instead of simply showcasing your articles, push it the extra mile by having case studies that show how your articles helped a client increase SEO traffic by 20 percent. This is a much more powerful value proposition that will entice people to hire you. – Jared AtchisonWPForms

    12. Ask Clients to Leave Reviews

    Cultivating reviews from your clients is an amazing way to help build your personal brand. I find that reviews are the most persuasive form of social proof and close sales without the need for references. Ask current clients to leave reviews on your personal site, third-party sites like Yelp and Google Business, and any platform you use to find clients. – Brian GreenbergTrue Blue Life Insurance

    13. Analyze Your Search Results

    Almost all clients research prospective freelancers’ reputations and work on Google before working with them. Search your name to see what they see. If unflattering things show up, try to get them removed. If nothing shows up, make a website, social media profile and business page, so people can find out who you are and what you do. Having a strong, positive search presence will build your brand. – Shaun ConradMy Accounting Course

    14. Always Deliver Top-Notch Work 

    Freelancers interested in establishing and building their personal brands must not lose sight of the importance of the work they are hired to complete. In the world of freelancing, nothing is more helpful to your brand than doing great work and nothing is more than detrimental than poor performance. At the end of the day, your work product is as important as anything to your personal brand. – Adam MendlerThe Veloz Group

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    How to Write YouTube Headlines That Get Read For Your Personal Brand

    When building a personal brand video content is key to increased visibility online. To achieve this it’s not only important to create compelling media that attracts an audience, but to also tailor topics for your target market. More than ever your audience is using YouTube as a search engine to find what they are looking for.

    With the right headlines for your visual content a personal brand can tap into a much larger audience in their market. This will take just some minor adjustments to your copy with the use of catchy phrases that include the right keywords.

    How can you effectively build your brand on YouTube? One way is to conduct research on the right topics for your audience. But you do not have to spend a lot of your budget to do this. YouTube includes a powerful search function in addition to conducting research through Google’s keyword suggestion tool.

    Being aware of what your market is desiring and is attracted to will help your personal brand establish itself as an authority through video. Here’s how to craft the right headlines that attracts viewers who will want to stay and watch your videos to the very end.

    How to publish great headlines for YouTube

    Here are several ways you can start reaching a larger audience:

    • Optimize for search – Perform a search with a relevant word or phrase as it relates to your video. Google provides many different options to choose from and the level of competition for each word and phrase. You can also go to YouTube directly and enter your information there in your search bar, which also includes filters to narrow your results.
    • Keep it short – Avoid using too many words, and choose instead a clear, concise, and simple description that your audience will understand. Many of your viewers are using their mobile devices and you will want to keep this in mind. Catchy phrases are very effective in getting the viewer’s attention.
    • Get your audience engaged – People love to share their opinions, which is why polls are now so common — especially on social media. Ask your viewers’ opinion in order to engage them in the video and provide valuable insights you can use in your business.
    • Include a timely deadline – When people see a specific date they naturally want to find more. This can work for a historical reference as well as something coming in the future. By providing a deadline they will be more likely to read about why they should take action.

    As video continues to grow in popularity, it is more important than ever to tap into the power of visual content marketing, and to make your personal brand stand out. Headlines that are optimized well for smart phones and tablets will attract more leads, and double your subscriber list as well.

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    How to Create Eye-Catching Visual Content For Your Personal Brand

    Visual Content

    How your brand image is projected visually is important to your audience and visibility. A mix of appealing images and video will not only increase engagement in your marketing, but will also create a greater awareness.

    Visuals are entertaining and stimulating to the mind. Most of all, people like sharing content that is unique and offers a solution to their questions.

    You’ve probably heard and read about the need for a brand to present unique and valuable content for its readers. What ties directly into the scheme of things are eye-catching components such as videos, infographics, and images which project your message.

    What Makes Eye-Catching Visual Content

    Brands incorporate visual marketing into their content mix for a variety of reasons, including increasing leads and growing their social media network.

    In order to encourage viral sharing follow these tips to make sure your visual marketing strategy doesn’t disappoint:

    • Share what your audience wants – What’s on people’s minds, right at this moment? That’s the first question to ask yourself when sitting down to create your images and video.
    • Deliver on what you promise – Make your visuals highly relevant to your core brand community. Share information that your intended audience will always need, provides helpful information and solutions, and does not change over time.
    • Go beyond just images – Include interactive content such as Infographics or a short video that can be shared on places like Instagram and Facebook and ties directly back to your website and YouTube channel.
    • Give your content a fresh twist – Ensure your visual content is relevant to your target viewers that is unique to your brand. Topics that are on everyone’s mind are wonderful – just as long as you give them your own new “twist.”
    • Make it “shareable” – Share your posts and tweets specifically with influential people in your niche who are inside your network pointing out how this could be beneficial to their audience base as well. Make sure your website is responsive and includes all of the latest social sharing icons.

    It has been said that a picture is worth a thousands words. Since the human brain processes images faster than text, your brand’s message can be communicated in a much more immediate way.

    Start your visual marketing campaigns by creating and improving your graphics as you go along, and pay attention to which images or videos get the most response. Be sure to monitor user feedback and don’t be afraid to make adjustments along the way in order to reach a targeted audience.

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    How to Create a Workplace Culture of Acceptance

    This week I would like to include David Mesa’s ideas and opinions about creating a workplace culture of acceptance in my article. David Mesa, Chief Development Officer of PJ’s Coffee, an experienced leader with over 25 years at the management level has created robust company culture through building trust, acceptance and understanding with his team members. His tips on how others can do the same below:

    1. Lead with Optimism– It is important to set the tone from the top. Ensure employee relations, whether it be a meeting or a one-off email, are done in a positive tone that shows you believe in the outputs and capabilities of your team members. This leads to employee empowerment and employee retention in the long term. One way to do so is to start each morning by sending your team members a positive and encouraging email, this will set them off on a high note for the rest of the day.
    2. Encourage Mistakes– While detrimental mistakes should be avoided, trying new things that don’t turn out can be a great opportunity for growth. Mesa, takes a very hands-off approach by delegating and then encouraging autonomy. When employees come with questions, he will encourage them to try to find their own answer first. He encourages other leaders to do the same. While mistakes often occur, the learning associated with them can spark innovation.
    3. Allow Dissenting Ideas– Mesa encourages his team members to buck tradition and take a leap of faith on new ideas knowing that stagnancy and resting on laurels is often what leads to an organization’s downfall. To make sure creativity is always top of mind, put together structured brainstorms these should be both planned and at the drop of a hat to keep employees fresh and enthralled.
    4. Make Collaboration an Everyday Experience– Collaboration allows team members to open up in a way that may not always be possible when honing in on projects. This helps to create natural trust. To help build this collaboration into everyday create small teams that work interdependently on projects.
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