Blue Moon’s Brand Update
Craft beer has been steadily gaining popularity over the past decade, with consumers increasingly seeking unique and flavorful beer options. Blue Moon, owned by Molson Coors, has recently announced a brand refresh that aims to boost its mass appeal positioning. This article will delve into the details of Blue Moon’s brand update, its packaging refresh, …
Snapchat: The Next AR Advertising Mogul?
In today’s digital landscape, brands are constantly seeking innovative ways to engage with their target audience. Augmented Reality (AR) has emerged as a powerful tool for marketers, allowing them to create immersive and interactive experiences that captivate consumers. One platform that has revolutionized the use of AR in advertising is Snapchat. With its massive user …
Personal Branding: What is it, Examples & Strategies For 2023
Personal branding is the practice of marketing and promoting oneself as a brand. It involves the conscious and strategic effort to create and maintain a specific image or reputation for an individual. Just as companies establish brands in the marketplace, individuals can do the same to distinguish themselves personally and professionally.…
Brands: Do You Need More Social Media?
In today’s digital age, social media has become an indispensable part of our lives. From personal connections to professional networking and brand promotion, social media platforms offer a multitude of opportunities. However, with the constant emergence of new platforms and the ever-changing landscape, brands find themselves facing a crucial question: can they be bothered to …
You Might Want to Lose the Offbeat Spelling
In today’s competitive business landscape, every brand strives to stand out and make a lasting impression on consumers. One way that some companies attempt to achieve this is by adopting unique spellings for their brand names. However, recent studies have shown that this offbeat spelling might not always be beneficial for business. In this article, …
Merrick Garland’s Testimony: Good or Bad for His Brand?
In a recent testimony before the House Judiciary Committee, Attorney General Merrick Garland faced strong criticism from Senator John Kennedy. Kennedy expressed his disappointment with Garland’s handling of the Hunter Biden investigation and accused him of insulting the American people. This article will delve into the details of Kennedy’s scathing remarks and the evidence presented …
Russell Brand Suspended From Monetization
In a recent development, YouTube has suspended comedian and actor Russell Brand from monetizing his channel on the platform. This decision comes in the wake of a joint investigation by British news organizations, which detailed multiple accusations of sexual assault against Mr. Brand. With over 6.6 million subscribers, Mr. Brand’s channel was a significant source …
Small Agency That’s Branding Large Hotels
In today’s competitive hospitality industry, luxury hotels strive to differentiate themselves and create a unique brand identity. One key player in this space is FerebeeLane, a small agency that specializes in branding luxurious hotels across the country. Through their expertise and strategic planning, they have helped numerous properties establish their presence and attract discerning guests. …
Linda Boff: Building Her Brand
In the world of marketing, there are few individuals who have made as significant an impact as Linda Boff. Over the past 20 years, Boff has established herself as a leader in the industry, spearheading innovative campaigns and strategies that have transformed the way we think about branding and advertising. Her dedication to preserving the …
Russell Brand Faces Serious Charges
British actor and comedian Russell Brand has been the subject of disturbing allegations of sexual assault, rape, and emotional abuse spanning a long period. These allegations, made by four separate women, have caused widespread outrage and heated discussion. Details of the allegations, Brand’s defense, and the responses from news outlets and production studios are all …