Mastering media interaction skills is of paramount importance for top executives in the complex business world of today. Effective communication with the press is key in diffusing your company’s message effectively to the public.

Developing an accessible, yet authoritative persona paves the path for successful engagement with journalists, mirroring your company’s values along the way. …

Public relations experts begin their days tracking trends, consumer behavior, and the overall health of various industries from gathered morning updates. Following the analysis of data, they identify effective communication strategies, which help to enhance their clients’ public image. The successful execution of these strategies relies heavily on staying updated about industry information and adapting …

Chipotle is making headlines with their innovative marketing campaign, the Burrito Vault, sparking interest and building a stronger relationship with consumers. This initiative ditches traditional promotions and instead, offers a unique interactive experience, reinforcing their commitment to prioritizing customers.

Pharmaceutical giant Pfizer has updated its forecast displaying positivity and their ability to handle challenges. They …

At a recent symposium, leading social media expert Rachel Vandernick discussed the distinction between creators and influencers and how brands can leverage them for audience engagement. Vandernick emphasized the need for brands to understand which role aligns best with their goals.

According to Vandernick, creators typically craft unique and engaging content, fostering a sense of …

Chipotle’s innovative Burrito Vault PR strategy has drawn the curiosity of both food enthusiasts and PR community alike. This unique means of audience engagement has allowed the brand to distinctly stand out from other fast-food chains, drastically boosting their visibility and improving their brand image.

This successful tactic is now inspiring marketing experts globally to …

There’s a common misconception that influencers and creators serve identical roles in marketing campaigns. They don’t! Both play crucial but unique roles in the marketing landscape.

Influencers, on one hand, wield reach and visibility thanks to their large, engaged audience. They have earned their followers’ trust which helps in enhancing the credibility of a product …

For Public Relations (PR) professionals, working with high-ranking executives can be a demanding task, making the role of media training indispensible. Regardless of an executive’s media interaction experience, fortifying their skills through media training is integral to their success and that of their company. Media training provides the key tools they need to confidently counter …

Welcome to another episode of “Industry Moves.” Today, we’re catching up with former Schwab Advisor Services PR lead, Rob Farmer, who has just pivoted to StreetCred. Joining forces with industry powerhouses like Jimmy Moock, Emma Smith, Will Ruben, and Jason Lahita, the team at StreetCred is looking set to shake things up.

With Charles Schwab …

Hello there! Significant changes are underway in Schwab’s corporate public relations landscape in response to a challenging 2023. The overarching goal is “defending the brand” and ensuring Schwab’s public image stays solid and trustworthy.

Drawing from the lessons of the past year, the company recognizes the need for strategic PR adjustments. This is an effort …

There’s a halt to a publication’s editing process due to a missing piece of vital information. This lacks the specifics needed to tailor the editing job correctly, risking potential final edit errors and threatening quality work. Providing this needed data is crucial to move forward without delay.

The assistant requesting editing help has acknowledged this, …