Andy Weitz joins PGA TOUR as new CMO

"PGA TOUR CMO"

The PGA TOUR welcomes Andy Weitz as the new Chief Marketing & Communications Officer and Executive Vice President of Investor Relations. With a 20-year background in public affairs and marketing, including a tenure as Chief Marketing Officer at Aon, Weitz’s experience and industry insight is set to propel the PGA TOUR’s visibility and global expansion.

PGA TOUR Commissioner, Jay Monahan, expressed his confidence in Weitz’s capabilities, declaring the new officer’s strategic insight to be a game-changer in enhancing the TOUR’s global footprint. Monahan believes that Weitz’s expertise will amplify the PGA TOUR’s international influence and reputation.

Weitz will also manage investor relations for PGA TOUR, Inc. portfolio, including PGA TOUR Enterprises, a new company in the portfolio. His work will involve managing investor interactions, providing updated information regarding strategy and financial performance, and developing effective communication strategies.

PGA TOUR Enterprises, backed by $1.5 billion (potentially up to $3 billion) from the Strategic Sports Group (SSG), signifies an exciting new direction for the company.

Weitz’s influence on PGA TOUR’s global expansion

The infusion of funds will be instrumental in improving fan, player, tournament, and sponsor experiences, launching innovative programs like the Player Equity Program that rewards players for growing the sport, and upgrading the technology infrastructure of PGA TOUR.

Joe Gorder, Chairman of the Board at PGA TOUR Enterprises, regards these developments as major progress, and a significant step towards strengthening their established position in the sports industry. The organization anticipates challenges with such growth and acknowledges the need for strong leadership and innovative solutions to guide the development.

Before joining the PGA TOUR, Weitz spent a decade at Aon, where he integrated the global brand strategy and facilitated various global marketing and communications mergers. His dedication and strategic initiatives significantly enhanced Aon’s global standing. As he embarks on this new journey with PGA TOUR, Weitz’s profound marketing impact is expected to bolster the organization’s visibility significantly.

Picture of Amna Faryad

Amna Faryad

TRENDING AROUND THE WEB

If a man feels lucky to have you in his life, he’ll usually display these 8 behaviors

If a man feels lucky to have you in his life, he’ll usually display these 8 behaviors

Global English Editing

8 signs you’re more attractive to men than you realize, according to psychology

8 signs you’re more attractive to men than you realize, according to psychology

Baseline

10 phrases women use when they lack elegance and class, according to psychology

10 phrases women use when they lack elegance and class, according to psychology

The Blog Herald

People who distance themselves from society as they get older usually develop these 9 traits

People who distance themselves from society as they get older usually develop these 9 traits

Global English Editing

The most narcissistic zodiac sign: All 12 signs ranked by self-centeredness.

The most narcissistic zodiac sign: All 12 signs ranked by self-centeredness.

Parent From Heart

8 types of men who make the most respectful and loving husbands, according to a relationship therapist

8 types of men who make the most respectful and loving husbands, according to a relationship therapist

The Blog Herald

Subscribe to receive our latest articles!

Get updates on the latest posts and more from Personal Branding Blog straight to your inbox.