To keep up with the expectations of today’s tech-savvy customers, brands are always changing in this digital era. The popular cosmetics company E.l.f. has teamed up with the photo-sharing app Snapchat to launch a new product line called Bitmoji Beauty Drops. Users can now add a touch of e.l.f.’s O Face Satin Lipstick to their Bitmoji avatars, thanks to a partnership that combines the cosmetics industry with the popular Bitmoji platform. This innovative campaign is all about giving Snapchatters the power to be themselves and express their individual style. Let’s take a closer look at this partnership and all the ways it’s changing the beauty industry.
Bitmoji Beauty Drops: Snapchat x e.l.f. Cosmetics Bring Them To Life
The innovative features and engaging user experience of Snapchat have made it a beloved social media platform by millions of people around the world. Snap Inc. saw an opportunity to increase user engagement through brand collaborations with its 250 million daily Bitmoji users. Behold e.l.f. Cosmetics, a label that celebrates individuality and believes in the transformative power of makeup. Bitmoji Beauty Drops, an innovative product that combines digital avatars with cosmetics, was introduced by the two of them together.
Download e.l.f.’s O Face Satin Lipstick digitally for free with your Bitmoji if you’re a Snapchat user in the US or UK. Users can personalize their Bitmoji with e.l.f. Cosmetics Drop lipstick by tapping the banner in the app’s Bitmoji menu. Also, they can keep the lipstick in their virtual closet and still have access to it after the limited-time drop has ended.
Bitmoji as a Medium for Individual Expression and Personalization
The founders of e.l.f. Cosmetics know all too well that beauty is a form of self-expression. Snapchatters now have more options than ever before to make their Bitmoji avatars unique thanks to e.l.f.’s partnership with Snapchat. Snap claims that 85 percent of American Gen Zers (those between the ages of 13 and 24) use Bitmoji. Also, a whopping 74% of Snapchatters match their Bitmoji’s clothing to their real-life wardrobe. In response to this trend, e.l.f. Cosmetics is working to give Snapchatters more control over their Bitmoji so that they can better express themselves and show the world how they really live.
An augmented reality (AR) Bitmoji Lens allows users to virtually try on eleven shades of the O Face Satin Lipstick as part of the Bitmoji Beauty Drops campaign. In addition to guiding users to the Bitmoji drop, this immersive experience lets them try on various lipstick shades. In order to maximize engagement, Snapchat stars such as Sabrina Quesada and Olivia Massucci will post videos explaining to Snapchatters how to get their hands on the Bitmoji drop and buy the real lipstick. The campaign’s reach and impact will be even greater because it will include Bitmoji ads within the app.
e.l.f. Cosmetics: Connecting the Real and Virtual Worlds
Bitmojis are a creative expression of one’s individuality, and e.l.f. Cosmetics, a brand that promotes freedom of expression, understands this. Offering one of their sought-after holy grails in users’ virtual closets is a groundbreaking move by e.l.f. Cosmetics that brings the virtual and physical worlds closer together.
In addition to establishing e.l.f. Cosmetics as a frontrunner in the beauty industry for innovation, this partnership opens the door to Snapchat’s massive user base. When it comes to interactive and tailored cosmetics experiences, e.l.f. Cosmetics is pioneering the way by utilizing new technology and platforms.
Snapchat and e.l.f. Cosmetics: A Powerful Partnership
Snapchat and e.l.f. Cosmetics’ collaboration is a prime example of how effective teamwork can be in the modern digital era. The two brands have collaborated to create an innovative and empowering campaign, drawing on Snapchat’s large user base and e.l.f. Cosmetics’ dedication to individual expression. Meeting the demands of today’s tech-savvy and style-conscious consumers and having shared values have led to this collaboration’s success.
See first source: Adweek
FAQ
1. What is Bitmoji Beauty Drops?
Bitmoji Beauty Drops is an exciting collaboration between e.l.f. Cosmetics and Snapchat that allows users to digitally apply e.l.f.’s O Face Satin Lipstick to their Bitmoji avatars. It combines cosmetics with digital avatars for a fun and personalized experience.
2. How can I get e.l.f.’s O Face Satin Lipstick for my Bitmoji?
If you’re a Snapchat user in the US or UK, you can download e.l.f.’s O Face Satin Lipstick digitally for free with your Bitmoji. Simply tap the banner in the app’s Bitmoji menu to personalize your Bitmoji with this lipstick.
3. What happens after the limited-time drop of e.l.f. Cosmetics lipstick?
Even after the limited-time drop ends, users can keep the e.l.f. Cosmetics Drop lipstick in their virtual closet, ensuring continued access to this virtual lipstick for their Bitmoji.
4. Why is e.l.f. Cosmetics partnering with Snapchat?
e.l.f. Cosmetics believes in the power of individual expression, and this partnership with Snapchat allows Snapchatters to personalize their Bitmoji avatars with e.l.f.’s makeup products, enhancing their ability to express themselves.
5. How popular are Bitmojis among Snapchat users?
According to Snap, 85 percent of American Gen Zers (ages 13-24) use Bitmoji, and 74% of Snapchatters match their Bitmoji’s clothing to their real-life wardrobe. This partnership aims to give users more control over their Bitmoji to better express their style.
6. What is the augmented reality Bitmoji Lens mentioned in the article?
The augmented reality (AR) Bitmoji Lens allows users to virtually try on eleven shades of the O Face Satin Lipstick. It’s part of the Bitmoji Beauty Drops campaign and provides an immersive experience for users to experiment with different lipstick shades.
7. Who are some of the Snapchat stars involved in promoting the Bitmoji Beauty Drops campaign?
Snapchat stars like Sabrina Quesada and Olivia Massucci will post videos explaining how Snapchatters can access the Bitmoji drop and purchase the real lipstick. Their involvement aims to increase engagement and reach.
8. How does this partnership benefit e.l.f. Cosmetics and Snapchat?
This partnership not only positions e.l.f. Cosmetics as an innovator in the beauty industry but also opens the door to Snapchat’s massive user base. It offers an interactive and tailored cosmetics experience, bridging the gap between the virtual and physical worlds.
9. What values do Snapchat and e.l.f. Cosmetics share that led to this collaboration?
Both Snapchat and e.l.f. Cosmetics prioritize individual expression and meeting the demands of tech-savvy and style-conscious consumers. Their shared values have contributed to the success of this empowering collaboration.
10. How can I stay updated on Bitmoji Beauty Drops and the campaign?
To stay informed about Bitmoji Beauty Drops and the campaign, keep an eye out for Bitmoji ads within the Snapchat app and follow e.l.f. Cosmetics and Snapchat’s official social media channels for updates and announcements.
Featured Image Credit: Photo by Johan Mouchet; Unsplash – Thank you!
