St. Louis Blues are making a musical statement
The famous St. Louis Blues hockey team has started a new marketing and charitable campaign that pays tribute to the city’s extensive musical history. Titled “Rhythm and Blues,” the campaign seeks to promote and sustain the city’s thriving blues music community. The Blues plan to bring this initiative to life through a number of activations and events in collaboration with three non-profit organizations: the National Blues Museum, the Gateway Arch Park Foundation, and the Kranzberg Arts Foundation.
The St. Louis Blues are celebrating International Blues Music Day with a series of events to launch their “Rhythm and Blues” marketing campaign. On this special day, Hi-Pointe Drive-In, a longtime sponsor of the Blues, will offer a generous 10% discount to fans wearing Blues gear. Not only does this show appreciation for longtime fans, it also helps strengthen the bonds between Blues fans.
The St. Louis Blues have teamed up with the National Blues Museum to offer musicians in the area a chance to work in the music industry. The group intends to hire skilled musicians and other performers from the museum’s network to play at pregame events at the Enterprise Center. This partnership not only improves the fan experience at the game, but also gives local musicians a chance to perform for a larger audience.
The St. Louis Blues are dedicated to making sure the campaign’s musical theme is a hit with fans in and out of the arena. For the upcoming season, the team’s creative and in-game presentations will honor the blues’ deep history. The show will be a visual feast and an immersive experience that pays homage to the region’s musical heritage, and fans can look forward to both.
The St. Louis Blues have developed a multi-pronged approach to advertising in order to get the word out about their “Rhythm and Blues” campaign. Ads on radio and in newspapers will debut in mid-August, after digital and out-of-home media have already debuted. The campaign will reach more people and pique the interest of more music lovers thanks to this multi-pronged strategy.
The “Rhythm and Blues” campaign is about more than just promoting music and the arts. The St. Louis Blues are committed to giving back to the community, so they’ve formed partnerships with the Gateway Arch Park Foundation and the Kranzberg Arts Foundation. The Blues hope to make a positive impact on the neighborhood and encourage social responsibility by teaming up with these groups.
The St. Louis Blues’ “Rhythm and Blues” marketing campaign was created to bring the city together over its love of hockey and the blues. The team hopes to strengthen its connection with St. Louis and leave a lasting impact by honoring the city’s musical legacy, lending support to local artists, and encouraging fans to get involved.
In conclusion, the new “Rhythm and Blues” marketing and charitable campaign for the St. Louis Blues shows the team’s dedication to its fans and the community. The Blues do more than just improve the quality of the game day experience by recognizing the importance of regional music and providing financial support to local musicians. Fans of the St. Louis Blues hockey team have something to look forward to as the new season approaches: an interactive and immersive experience showcasing the best of St. Louis blues music.
See first source: Biz Journals
Frequently Asked Questions
1. What is the “Rhythm and Blues” campaign by the St. Louis Blues?
The “Rhythm and Blues” campaign is an exciting new marketing and philanthropic initiative by the St. Louis Blues, a prominent hockey team. It celebrates the rich musical heritage of the St. Louis region, particularly the blues music scene, and aims to support local artists through various activations and events.
2. How is the St. Louis Blues partnering with non-profit organizations for this campaign?
The St. Louis Blues have partnered with three non-profit organizations: the National Blues Museum, Gateway Arch Park Foundation, and Kranzberg Arts Foundation. These partnerships enable the team to bring the “Rhythm and Blues” campaign to life through various activations and events that celebrate music and support the local community.
3. How is the campaign kicking off?
The campaign kicks off with a series of events in honor of International Blues Music Day. Fans wearing Blues gear will receive a 10% discount on meals at Hi-Pointe Drive-In, a team partner. This gesture not only rewards fans but also fosters a sense of community among Blues supporters.
4. How is the St. Louis Blues supporting local musicians through the campaign?
The Blues are partnering with the National Blues Museum to provide employment opportunities for musicians. Local artists from the museum’s network will perform before games both inside and outside the Enterprise Center throughout the season. This collaboration offers a platform for local musicians to showcase their talents and enriches the game-day experience for fans.
5. How will the St. Louis Blues incorporate the musical theme into the game experience?
The team’s creative and in-game presentations for the upcoming season will reflect the rich heritage of the blues. Fans can expect visually captivating and immersive experiences that pay homage to the region’s musical roots, creating a unique and engaging atmosphere during games.
6. What is the advertising strategy for the “Rhythm and Blues” campaign?
The St. Louis Blues have developed a comprehensive advertising strategy that includes digital and out-of-home ads, followed by radio and print advertisements. This multi-channel approach ensures that the campaign reaches a wide audience and generates excitement among fans and music enthusiasts.
7. How does the campaign contribute to philanthropic efforts?
The St. Louis Blues have partnered with the Gateway Arch Park Foundation and the Kranzberg Arts Foundation to support their philanthropic initiatives. By collaborating with these organizations, the Blues aim to make a positive impact on the local community and promote social responsibility.
8. What is the overall goal of the “Rhythm and Blues” campaign?
The “Rhythm and Blues” campaign aims to unite the community around a shared love for music and hockey. By celebrating the region’s musical heritage, supporting local artists, and engaging fans in meaningful ways, the St. Louis Blues intend to strengthen their bond with the city of St. Louis and create a lasting impact.
9. How does the campaign reflect the St. Louis Blues’ commitment to their fans and community?
The “Rhythm and Blues” campaign showcases the St. Louis Blues’ dedication to their fans and the local community. By embracing the region’s musical roots, supporting local artists, and contributing to philanthropic efforts, the team enhances the game-day experience and makes a positive difference in the lives of their supporters.
10. What can fans expect from the “Rhythm and Blues” campaign in the upcoming season?
Fans can look forward to an immersive and engaging experience that celebrates the best of St. Louis blues music while cheering on the St. Louis Blues hockey team. The campaign promises to enrich the game-day atmosphere and provide a unique and memorable experience for fans.
Featured Image Credit: Kenny Nguyễn; Unsplash; Thank you!
