Get Your Commodity Pizza Box Here – No Brand Name Included
Selecting a pizza place
When it comes to deciding where to eat pizza, there are two things that happen:
1) People will make a quick decision based on what’s available at the time or what they are near. For example, if I’m driving on the main street of Waltham and get hungry, I probably won’t …
Learn How to Build Relationships with the Millennials
Guest post by Jason Jacobsohn
The millennials are coming…are you ready?
Every generation has its way of seeing the world and interacting with people. In order to build relationships of trust and respect, it is important to know some of the nuisances with each generation.
You can’t ignore the millennials who were born between 1980 …
10 Step Beginners Guide to Blogging Your Personal Brand
Originally published in 2008. Updated in 2025 as part of the Personal Branding Blog relaunch under Brown Brothers Media.
Starting a blog for your personal brand can feel overwhelming at first, but it’s one of the most effective ways to build credibility, share your expertise, and connect with your audience.
Blogging gives you a platform …
Interview with David Meerman Scott About All Things Social Media
Today I interview David Meerman Scott, who gives us insight on why we all have to be content creators and actually listen to our audience before we take action. I hope you have enjoyed this interview series and feel free to leave a comment or email me if you are interested in a particular personal …
Strong Personal Brands Learn How to Bounce Back
Today I interviewed Barry Moltz about entrepreneurship and how to bounce back after having a business failure. He believes that you can’t always learn from failures. That sometimes failures just suck! On a side note, I respect every single author who has written a book. It’s quite the process and I’ll be blogging about it …
Personal Branding News and Recommendations
Book announcement
All, the next few weeks are going to be very busy, challenging and hectic for me as I go through the editing phase of my book, which is due to production in just a few weeks. From what I’ve heard, you might see it on Amazon come November, but it won’t be in …
5 Steps to Becoming the Gatekeeper of Your Personal Brand
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What is a gatekeeper?
In medieval times a gatekeeper was in charge of lowering and rising a gate that protected the castle. They let people in and kept others out, depending on what their affiliation was with the community and king, as well as what the intent of the visit was. Gatekeepers were extremely …
The ‘Virtual’ Talent Pool: The Next Level Of Competition
Guest post by Todd Rhoad
Background
According to Charles Grantham and James Ware, executive producers of Work Design Collaborative LLC, an estimate of 12% of the working population serves their organization as part of a distributed workforce. This estimate is expected to grow to 40% by 2012. This trend ushers in the changing face of …
Interview with Guy Kawasaki aka the Godfather of Silicon Valley
Guy Kawasaki is one of the original Apple employees responsible for marketing the Macintosh in 1984. He is currently CEO of Garage Technology Ventures, a venture capital firm which specializes in high-technology start-up firms located in Silicon Valley. Guy has been quite entrepreneurial as of the past few years, first with Truemors (a gossip news …
When a Company Hires You They Endorse Your Brand
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Acceptance = Endorsement
The second you accept your job offer, you are being endorsed by your company. Every single employee at your company is endorsed by your company, if they like it or not. Every single student is endorsed by their college or university upon acceptance as well. This exists even after a personal …