How the 4 P’s Apply to Your Brand
I view this blog as a way to approach life, while integrating marketing concepts and applications. The foundation of marketing lies with the four p’s, as you may already know. If you were to sell a new product, you would start to describe the product, your convenience to your community, low price point and promotional …
The Job Market Outlook for 2007
Summary: After some initial research, it seems like the job market is further developing for 2007. If you are a graduating senior, there will be ample opportunity to acquire a desired position. The salary range for certain majors, has broadened from 2006 and expect growth for 2007. The demand for certain majors, such as IT …
Marketing is life
Ask these following questions to yourself:
Why do I choose to purchase the items or brands that I do? What creates this preference? What drives the decision making in my life? How do people perceive me and what do they base these views on? Am I being controlled by the organizations that surround me? What…Positioning yourself
Positioning is a marketing term you may often be exposed to in business. The term actually ties in multiple concepts that factor into a competitive approach that you can use to your advantage. The word touches upon differentiation and mapping out where you or your company stands relative to competitors. The example above depicts a …