Positioning yourself

  • 1 min read

Positioning is a marketing term you may often be exposed to in business. The term actually ties in multiple concepts that factor into a competitive approach that you can use to your advantage. The word touches upon differentiation and mapping out where you or your company stands relative to competitors. The example above depicts a positioning map, where an employee is judged on both his or her technical skills and communication ability. The ideal goal an individual should have is to position him or herself in the upper right corner. Use this example to plot your fellow co-workers, whom also seek higher positions within your department. If they are closer to the upper right hand corner, than figure out what technical and communication skills are required to pull yourself up. Another key idea about positioning are differentiation strategies that allow you to stand out amongst your peers. Start brainstorming and researching which skills will suit your interests and what skills others do not hold. Position yourself as a hard worker, an intellectual and someone who can form relationships in order to be successful. With positioning, everything is relative and you will be “graded” relative to your peers, so be careful how you interact with them. You should try not to give away too much of your strategy, but learn to work with them to uncover some of theirs.

It is my goal to educate you on these strategies because I live them each and every day. The object of each of these posts is to infuse your mind with knowledge and to get you THINKING. It may take years to position yourself effectively and to acquire the right skills through training sessions, but there is a high payoff. Positioning revolves around how you present yourself relative to those around you, so make sure you start paying attention to these conditions and research techniques to get ahead.

Questions to ask yourself:

  1. How do I position myself relative to the competition?
  2. What unique characteristics and/or technical abilities do I have?
  3. What are others doing that I’m not doing?
  4. Where do I find the resources necessary to succeed?
  5. How far will I go to succeed?
Picture of Dan Schawbel

Dan Schawbel

Dan Schawbel is the Managing Partner of Millennial Branding, a Gen Y research and consulting firm. He is the New York Times and Wall Street Journal bestselling author of Promote Yourself: The New Rules For Career Success (St. Martin’s Press) and the #1 international bestselling book, Me 2.0: 4 Steps to Building Your Future (Kaplan Publishing), which combined have been translated into 15 languages.

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