The word of the year so far is SWAG..
Straight from the Urban dictionary and one of the hottest cultural terms of the moment! By definition “It’s about appearance, style or the way he or she presents themselves”.
Swag can be applied to everything
It’s being applied to just about anything, including dental swag, which is the complementary stuff with which you leave your dentist’s office: toothbrush, dental floss, etc. Do you ever leave the office after your cleaning and say: “I think the likes me; she always loads me up with dental swag“? Maybe not yet but it is coming!
I like the term a lot. It’s fresh, new and fun. Isn’t that what personal branding is about?
Style, Vibe, Swag, Swagger.. It’s the way in which you carry and present yourself.
According to the Urban dictionary.. “Swag is the sum total of your overall confidence, style, and demeanor. Swag is also reputation for your overall swagger. You earn swag by performing swag worthy actions that improve this perception. A person can also “swag down,” by being or garnering negative swag for their actions. Swag can also be quantified, with point systems existing in some circles of friends”.
Isn’t that what building our social media communities is about? Is having lots of friends, followers, recommendations, clout and being a sought after speaker or blogger a measure of our social and professional swag?
Call it what you like: confidence, style, demeanor, reputation. Anyone can have it.
It starts with a Sparkle, grows with your Wisdom, endures with your Authenticity and is remembered by your Generosity.
- Sparkle
- Wisdom
- Authenticity
- Generosity
That’s the Swag that has helped me over the years to establish my brand and reputation. It’s also how people have described me. I take this very seriously.
What’s your Swag?
Author:
Deborah Shane is an author, media host, speaker, writer and branding strategist. She hosts her Toolbox Blog and is in her third year of hosting a weekly business radio show called Deborah Shane’s Metropolis that has over 32K downloads! She is a regular contributor to several national business, career and marketing blogs and websites. Her new book Career Transition-make the shift is available on Amazon.com and all major book sellers. Deborah delivers smart, no-nonsense ideas and solutions, which make her a popular go-to resource for clients, national media and influential blogs. Visit her at www.deborahshane.com.
