What is the real definition of Personal Branding? New project!

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My latest project is to collaborate with experts in the Personal Branding field, in order to get a more refined and single definition of Personal Branding. I think one of the major problems that I face, along with all of you is that when we are asked “so what is Personal Branding?”, we give our own definitions that may seem a bit ubiquitous. When you have hundreds of professionals working in this field, all giving their own interpretation of Personal Branding, it becomes inconsistent and loses meaning. This can be solved quite easily, by taking all the experts and letting them create a single definition that everyone can agree on. We will be using a wiki, which allows you to edit a predefined definition again and again, while logging revisions. This exercise will start today and end close to February, where I will take our definition and put it in Personal Branding Magazine Issue 3, as well as communicate it to publishers around the world (School Text Books, etc).

  • Description: A group of experts focusing on establishing the real definition of Personal Branding, through experience and point-of-view.
  • Challenge: There are too many sources of Personal Branding, with inconsistent messaging, leading to confusion of the term.
  • Goal: To develop a single definition of Personal Branding that can be consistently communicated across all media.
  • Rules: We will start with the current Wikipedia definition and then edit it from now until February 2008, until it has the subject matter expertise to be considered “official.” After editing the definition, please put your name at the bottom of the page under “Project Experts,” along with a link to your website. Please refrain from any excessive edits, as we need a complete view of the term.

Picture of Dan Schawbel

Dan Schawbel

Dan Schawbel is the Managing Partner of Millennial Branding, a Gen Y research and consulting firm. He is the New York Times and Wall Street Journal bestselling author of Promote Yourself: The New Rules For Career Success (St. Martin’s Press) and the #1 international bestselling book, Me 2.0: 4 Steps to Building Your Future (Kaplan Publishing), which combined have been translated into 15 languages.

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