This is Why Personal Branding Needs to be Important to You

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Communicate

I know you’re a solid citizen. You’re a quick learner and truly smart. You try hard. You’re pretty cool. You get along with people. You set a respectable example. You want to help and connect with others, to serve society. You aim to contribute meaningful work. You have dreams and goals to achieve something groundbreaking. You’re motivated by money, title, and power to a certain extent, but you are more motivated by growth opportunities and success for your kids.

You plan to accelerate your career growth quickly—to play full out, use all your talent, and bring something to the world it hasn’t had before.

And—at least on paper— you are just like every other ambitious individual.

Let me ask you: Who couldn’t say those things about himself or herself? That list of career aspirations is remarkably alike and interchangeable for almost everyone. It’s acceptable but not exceptional.

Today, you have to exceed in a group of exceed-ers. As fine as you are and as well you’re doing, you can do better—so people will want to promote you, conduct business with you, follow you, and recommend you to others.

That’s why I write this blog: to contribute at least a little to help you set yourself apart from other good people.

 

Debra Benton’s new book from McGraw-Hill is now available on Amazon.  The Leadership Mind Switch: Rethinking how we lead in the new world of work.

Picture of Debra Benton

Debra Benton

D.A. (Debra) Benton has been helping great individuals and organizations get even better for over 20 years. Just as exceptional athletes rely on excellent coaching to hone their skills, Debra's clients rely on her advice to advance their careers. She focuses on what is truly important to convert what you and your organization want to be from a vision into a reality. TopCEOCoaches.com ranks her in the World's Top 10 CEO Coaches noting she is the top female. And as conference keynote speaker she is routinely rated in the top 2%. Her client list reads like a “Who's Who” of executives in companies ranging from Microsoft, McDonald's, Kraft, American Express, Merrill Lynch, United Airlines, and PricewaterhouseCoopers to the Washington Beltway and U.S.Border Patrol. *She is the author of ten award-winning and best-selling business books including The Virtual Executive and CEO Material. She has written for the Harvard Business Review, Wall Street Journal, Bloomberg Businessweek, and Fast Company. She has been featured in USA Today, Fortune, The New York Times, and Time; she has appeared on Today Show, Good Morning America, CNN, and CBS with Diane Sawyer. To learn more Debra advising leaders, coaching, facilitating a workshop, or speaking: www.debrabenton.com

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