How A Strong Personal Brand Makes You Money
Experts in their niche fields spend countless hours perfecting their online personal brands through their social media pages, endless blogging, and constant media relations — or even dish out money to hire people to do the behind the scenes work for them! But, online traffic doesn’t pay the bills. So where is the money?
A …
I’m Sorry I Can’t Help You
IKEA would be a master of the “I’m sorry …” approach to customer no-service. It’s tough to get it all wrong like IKEA does, but a global brand can only try.
Here are the five principles of really terrible, awful, no-good brand management.
#1: Produce a catalog and website that advertises products not in stock …
Where To Find Local Networking Events Offline
Great for making new contacts, meeting potential clients, partners and more, all in person. But how to find offline networking events?
Keep in mind
Industry events are great, but not only for your industry. Use the former for mentors and partners, and the latter for clients and referrals. Events come in all shapes and sizes:…Drink More Than The “Be Remarkable” Kool-Aid.
“The key to success is to make your content remarkable.”
I’ve heard this many times by people in blogs, TED videos, books, webinars, etc. I get it. But can I tell the Gurus and Visionaries something?
Duh.
Of course you have to be different to help yourself stand out from others. Easily said. Not easily …
It All Began With A Picture
There are no shortcuts to building a credible, durable and goal-oriented personal brand that delivers tangible results for your career and your life. As experts and those who have achieved remarkable professional and personal benefits remind us with the full authority of experience, before embarking onto any practical steps to develop our brands we must …
Ask The Experts: Most Effective Personal Branding Tool?
I asked the The Personal Branding Blog contributors this question:
What has been the single most effective personal branding tool for you and why?
Elinor Stutz: TwitterIn regard to the most effective personal branding tool, I never thought of it in this light before, but for me Twitter has been exceptional. By posting helpful …
6 Secrets For ‘Six-Pack’ Abs And Successful Job-Hunting
Pick up any fashion magazine today and you’ll quickly notice that all the male (and even some of the female) models, in addition to being in obviously excellent physical condition, sport impressive “six-pack” abs—regardless of the product they are modeling, e.g., shirts, blue jeans, underwear, etc., and the manufacturers are trying to sell.
In the …
Personal Brand Recovery When Credit Is Due
If you want to succeed, it’s essential that you protect your brand and online reputation. You want to be known for who you are and what you stand for. You want to be given credit for your accomplishments.
Most of the time, you probably do get appreciated or rewarded for your efforts. Your supervisor promotes …
4 Secrets To Be Strategic About Your Job Search
Spring came early this year to parts of the country, including my home state of Michigan. Now the job market looks to be warming up, too.
Almost every week, I receive or read two or three reports showing hiring momentum is increasing. Manpower’s second-quarter Employment Outlook Survey showed “growing optimism” on hiring, with nine in …
A Personal Brand To Emulate – Mariano Rivera
Arguably the most dominate relief pitcher of all time, Mariano Rivera, looks to be set to retire after this season. If he does, he is leaving the sport as one of the most marketable athletes in baseball. Last year, Nielsen Wire had him ranked number two behind Jeter. Not only was he consistent in his …