Get To Know Your Personal Brand
When creating an identity for your personal brand the goal is to make a lasting impression that will stick in the minds of your followers. The mission should be to focus on what you represent both online and offline.
Over a period of time an audience becomes familiar with the characteristics of a brand, such …
How to Turn Networking into Interviews
People in transition know that 60 to 80 percent of job seekers get their next positions through networking. Consequently and whenever possible, they focus their daily activities on such networking. But despite their—sometimes admittedly awkward—efforts, nothing comes of it. The reason is that they don’t have an understanding of the actual purpose of networking and …
What’s Inside the Worst LinkedIn Invite Ever
Asking a complete stranger to connect on LinkedIn can be fine! No worries. Just have something – like a group – in common. That means you look up who you want to link with, and join their group. Participate two or three times, and then fire off that invite. You might write: We are both …
Pros and Cons to Following Your Boss on Social
A growing group of human resources staffs are turning to social media to determine the likelihood that a particular job candidate will be a good fit for the company. As many as 75 percent of HR professionals peruse social media accounts, like Facebook, to scout job candidates and not just to look for dirty laundry. …
Updates on LinkedIn to Build Your Personal Brand
Activity is back in the LinkedIn house.
Creating a personal brand on LinkedIn is just the first step to making new connections and opportunities. To increase the chances of getting noticed, users can take advantage of a feature that has been recently brought back – your ‘Activity.’
How can you present your brand’s latest professional …
Promoting Your Brand Using LinkedIn Publisher
LinkedIn Publisher is coming!
LinkedIn Publisher was finally made available to me last week. LinkedIn Publisher is being rolled out to the entire LinkedIn community in phases. I posted my first article.
What is LinkedIn Publisher?LinkedIn Publisher is the blogging platform that LinkedIn Influencers have been using for the last year or so. LinkedIn …
4 Ways LinkedIn Premium Can Promote Your Personal Brand
LinkedIn is one of the best places to showcase your personal brand with hundreds of users joining daily. If you want to have more of impact online with increased opportunities consider the premium option, which was recently upgraded with a few more features.
How can you make your LinkedIn profile more powerful? By tapping into …
Recruit on Google+ for Your Brand
Has your recruiting for your personal brand gotten stale, and is in need of a better strategy? There is one place that you might not think of to look, and that is Google+. This is one social platform that contains loads of potential candidates.
While LinkedIn remains a great resource to find recruits, Google+ has …
Case Study – Targeted Job Search
Case Study – A real life example of a Targeted Job Search.
I met my client, who I will call Susan, 18 months ago—and this was the start of her targeted job search.
Susan is a project manager and marketing professional. She worked for a small firm where the founding partners were in disagreement on …
How a Twitter Chat Can Help Your Personal Brand
Twitter chats are a great way to engage with your audience and customers and help you create brand awareness. Based on particular topics, Twitter chats enable you to reach a wider audience and discuss particular issues that are of relevance to the audience.
As a creator and moderator of a popular Twitter chat, I have …