How Interacting in Professional Groups Can Help Your Brand Grow
Facebook groups have been a a long-standing place where people meet, which is good news for brands. Pages have seen a decline in reach since the latest algorithm changes, but still remain a place for promoting your brand with the use of advertising. By engaging in niche groups you can build your fan base and …
How to Balance the Output-Input of Social Networking
Social media marketing is a place to build community — so where do you find the right balance between selling your brand’s products or services and building relationships? There are several ways you can make your marketing strategy both effective and influential.
It is important for your brand to be actively involved in networking with …
Strategic Vulnerability and Your Personal Brand
Coming across as “human” is valuable, especially since people do people with people. While this may seem like a weakness to the individual, to the audience, being human makes it easier to connect with you.
Turning Weaknesses to Strengths
Identify
The first step toward overcoming any weakness is recognizing that you have any to begin …