Personal Brand Audit: What’s Your LinkedIn Score?
This is the first in a series of Personal Brand Audits, where we’ll make sure you’re keeping the touch points of your personal brand fresh and up to date.
LinkedIn is an absolutely vital part of your personal branding efforts online. If you don’t have a LinkedIn account yet, start by reading Dan Schawbel’s How …
Controversial Communication: Incite a Riot or Facilitate Debate?
A dominant dimension of your personal brand is your personal history. Not your baby book and photos of you at prom. Your personal awareness and actions involving the events of the day: political, cultural, social, environmental, economic and otherwise. I call this dimension “personal brand engagement,” where you develop and communicate your take on what’s …
Personal Brand Word of Mouth-Part 3
This is part three of a five part series of the importance of personal branding in garnering positive word of mouth. In our hyper-connected society, word of mouth has become “world of mouth” and recommendations truly craft your online and offline persona and value. It makes all the difference between positive or negative word of …
What is Your Digital First Impression?
You only get one chance to make a first impression.
You have all heard that saying before and I’m willing to bet that most of you don’t find much insight in those words. And at first glance you would be right – but lets dive deeper and look at this statement in context of our …
How To Make The Most of a Celebrity Interview
If you had 15 minutes to impress a celebrity who could give your career the breakthrough you’ve been hoping for, here’s what you should do.
Background storyFor the past 3 years running, there’s been a guest blogging contest on my blog JobMob each summer. Every year the prizes have gotten better and better, but …
Prep for the Future with Lessons from the Present
Advice for the employed: learn well from the struggles of your unemployed friends…
With the unemployment rate remaining at a record high for so many months, a lot of advice has been published to help the job seeker. But what about those who remain? They’re a group less likely to seek out career advice because …
How to Talk About What You Do
How do you respond when someone asks, “What do you do?”
Most people reply, “I’m an accountant,” or, “I’m a writer.” What follows is usually a polite nod, an awkward silence or a blank stare.
Everybody has pre-conceived notions about accountants, and writers, and every other profession. If Bob hated his first chiropractor, he may …
Personal Brand and Word of Mouth – Part 2
This is part two of a five part series of the importance of personal branding in garnering positive word of mouth. In our hyper-connected society, word of mouth has become “world of mouth” and recommendations truly craft your online and offline persona and value. It makes all the difference between positive or negative word of …
World Wide Rave with Your Personal Brand
Great video from David Meerman Scott author of the new book entitled World Wide Rave.
While you watch the video think of the implications for your personal brand or your business and what you can be doing to get ahead and reach your goals!
What is clear is that those who do something different and …
Four Young Entrepreneurs You Need to Know
It’s never too early to start your own company. No matter how difficult you think it may be or how outrageous you feel your idea is, you have the chance to build something great that you truly love and are proud to be a part of.
The four young entrepreneurs below have overcome many obstacles …