Chad Ochocinco: Short-Term vs. Long-Term Brand Approach
From a grading perspective, Chad Ochocinco gets an A for Brand Authenticity.
He speaks his mind, shares his emotions, and tweets with abandonment. The man is a self-marketing machine. He has ridden bulls for charity, tried out for Sporting Kansas City of the MLS during the lock-out, danced with stars, and has his own iPhone …
Does Personal Branding Change for the Disabled?
Do personal branding and disabilities mix?
A few days ago, I was standing in line at the post office to claim a package. The woman in front of me was at the head of line, waiting patiently for one of the tellers to become available. I remember that she wore sunglasses even though it was …
Awesome Spreads
When I first ventured out on my own (entrepreneur), I scratched around looking for the recipe to be wildly successful. Already a hard-wired optimist, I read countless self-help books, watched YouTube videos from all the gurus and talked to every man, woman and even child who might share the secrets to being a successful entrepreneur. …
Blogging For Your Brand: 3 Factors To Consider
In September 2010, I wrote about the benefits of leveraging a blog for your personal brand. Going into 2012, it still remains to be a great way to shape and promote your brand online. The benefits gained from blogging can lead to great success, whether it’s to securing a job or becoming an expert in …
Blogging: A Faster Way to Build Brand and Authority!
You visit us here daily and weekly and you come back to read our articles.You Tweet them, share and post them out to your communities because they bring some value to your day and life. We as bloggers in this community really appreciate that. We want you to get to know us as people and …
College or Career: Smart Gen Z Choices
How often are you impressed by someone to the point you want to go the extra mile to make a difference in their life? That’s what happened when I met 21-year old Lauren of LN Accents at the WGN Studios in December. She was just 19 years old when she began LN Accents, which has …
Your Personal Brand: Normal is Not Enough!
This is Part 2 of a 4-part series on Why Your Personal Brand Needs a Mindset Shift. You can find the first installment here. Check back next week for our next section on why your personal brand is not about you.
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You’ve probably heard the adage “Dress for the job you want, not the …
Managing Your Personal Brand Via Online Presence and Reputation
Regardless of how you manage your reputation in real life, your personal brand is made up in large part by your digital presence and online reputation
Your posts, tweets, updates and comments mean you and your brand are always on and ready to start a conversation–with or without you. Online, your prospects and customers can …
Direct Sellers: Mobile Tips for Your Personal Brand
Millions rely on mobile devices to communicate and handle all of their computing needs. Customers can receive text promotions, and all a consumer has to do is show that text in exchange for a discount. In fact, in our local Office Depot, all I have to do is show a competitor’s ad on my smartphone …
What’s in a Name?
Many of our ancestors came to America with a dream, a promise, and a name that was hard to pronounce or sounded too “insert nationality/religion here”. Names were altered to ease the way into society and increase employment opportunities. Today, in a world of self-marketing and personal branding, name changes happen for all kinds of …