Why You Should Think About Google Featured Snippets Again for Your Brand
Recently Google announced an update of its Featured Snippets for both desktop and mobile search. This provides a personal brand’s website an opportunity to appear in top results with answers to the most pressing questions online. Answers are displayed in a descriptive box in several different formats, including video.
How is this important for your …
What the New Facebook News Feed Updates Means for Your Personal Brand
Over the last few years building a strong Fan base on Facebook Pages has become more of a challenge for personal brands. Since the latest updates to its News Feed online relationships have seen a decline. But the ability to build a strong community on Facebook is still possible.
Today investing in ads has become …
How to Set Up Your Twitter Brand Account the Right Way
Social media marketing is the best way to attract more leads and customers for your personal brand. People use their mobile phones as well as their computers to ask customer service questions, search for information, purchase services and products, and share with others what they have found. Twitter is still at the top of the …
The New SEO for Personal Brands – Voice Search Results
The way people search has evolved over just the last few years, and many brands may have seen a shift in their website rankings and visitor rates. Mobile is a large influence in the way people look for information, which is driven by conversations and phrases. Now voice search on smart devices for the home …
How to Have a More Successful Website Design With Multivariate Testing
It’s great to have high traffic for your personal brand’s website. How to get these visitors to convert into sales is the next challenge businesses face.
The design and execution of elements are crucial to staying up to date with the latest technology and relevant content. This means your brand should be performing both A/B …
Create a Successful Content Marketing Plan for Your Personal Brand
Content marketing is an important element for your personal brand in which your business can establish itself as a trusted expert in your niche. It’s important to reach your target market in an authentic and helpful way.
There are several strategies that can work well for your brand, which can bring more subscribers who can …
Use Email Automations to Improve Your Brand’s Online Sales
Email marketing is an important tool for your personal brand in which your business can reach your prospects in a meaningful way. Using automation methods can help you stay on track and improve your communications as you segment your lists.
The right strategy that reaches a specific target market can bring into focus your message, …
What the New Twitter Character Limit Expansion Means for Your Brand
Twitter is still one of the most popular social networks for brands between their customers to communicate and share information. Recently a major upgrade has allowed all users to take advantage of a new 280 character limit. This microblogging platform has been competing with other platforms like Facbeook, Instagram, and Google Plus, and now it’s …
Improve Your Personal Brand’s Social Networks for SEO with These Tips
Search engine marketing and social media work together in building visibility online, which is a change from the older traditional methods of link building and keyword usage. Social media, in particular, is a large influence in the way people look for information, which is driven by conversations and phrases. Google’s latest algorithm reflects this and …
Use the Latest Content Marketing Techniques for Your Brand Next Year
Staying up to date with your personal brand’s content strategy is an important in order to effectively reach an ever-changing audience online. The type of content that is published will either attract or turn away readers on your blog and on social media.
There are several ways the right content can work for your brand …