Twitter Chats: A Great Place For Your Brand To Shine
Twitter chats are when you chat on Twitter around a certain subject and mark each tweet with a hashtag (#) denoting that you are associating it with that chat or topic. While many people utilize those hashtags like keywords to be associated with on Twitter, a Twitter chat happens at one specific time and everyone …
Your Brand and Public Performance
For three years, I’ve had a spot on our local CBS station as the local “go to” person for questions about branding, marketing and business. In addition to that Thursday morning spot, any time they need a snippet of information, a quote or a comment, the local media comes to me first. This has translated …
When You’re Most Visible Are You On-Brand?
Classy. Conan O’Brien’s final evening with NBC he spoke directly to the audience sharing with them that on this last night he could speak in whatever manner he wanted to about the network with no ramifications. After the last show, he was then in a legal agreement to not say any disparaging remarks about the …
Should Auld Aquaintance Be Forgot?
Tonight we will celebrate the end of 2009 and herald in a new decade. From private parties and entire city celebrations to safe home celebrations, we all have our own way of saying “goodbye to 2009”. Somewhere in the activities you are bound to hear the song “Auld Lang Syne”. It’s an old Scottish poem …
How Your Personal Brand Handles Multiple Hats
“I have many roles, hats if you will. Does that mean I should have an online profile for each?” asked an attendee at the fifth annual Massachusetts Conference for Women.
This is a great question. In fact, there were 11 great questions that were asked during the Q & A portion of my presentation on …
How Well Does Your Personal Brand Listen?
There are several programs that large brands use to “monitor” the conversation and to know what’s being said. What if you’re a small brand? Or, even smaller – what if the brand is YOU?
Listening as a brand1. Listen to how people introduce you.
This simple exercise will give you insight into what people …
Conversation is King
Anyone who spends any time or resources online has heard the saying “content is king”. That, though, is so Web 1.0.
To succeed in being visible and memorable in the Web 2.0 world, conversation is king. And, it’s about engaging conversation not just one sided “walking commercials”. The key to anyone’s success is communication and …
Are You Fun to Advocate For?
Much of the time we talk about ways to be connected, referred, recommended and advocated for. From logistics, strategy and tactics, there are many valuable tips and posts! Yet, there’s a basic question that we often fail to address and that is….am I fun to advocate for?
When someone speaks positively on your behalf, engages …
When Does Appreciating Lead to Advocating?
Gratitude seems to be a rare or discounted commodity. In our time deprived, hyper-connected world, we may text a quick “thx” or smiley face and go on our way. And, practices like that make us like everyone else – just average.
How do you stand out in someone’s mind? How do you engage and inspire …
Brand Advocate Numero Uno
I’m often asked in workshops, “who needs to be my number one brand advocate?” The guesses range from my current supervisor, a trusted mentor, a current client or a leader in the industry. Some, even after going over the ”18 Critical Connections You Need to Know” still ask, “is there one that stands out as …