Small Business: Prepare Your Blog To Go Big
Many small and medium-sized business owners have seen the advantages of having a blog. It’s a way to interact with their consumers, build a relationship, and update them regularly about the brand. Today, businesses are really seeing the importance of conversation with their customers. It isn’t enough for them to satisfy the consumer’s need – …
Small Business Owners and Direct Sellers: Get Linked
If there’s one social media platform that perhaps doesn’t get the attention it deserves, it’s LinkedIn. Yes, most professionals and employees of Fortune 500 companies have put up their profiles and enjoy interacting with others within the site, but many people still remain skeptical about the value of LinkedIn. This is especially true when it …
Direct Sellers: Bad Brand Banter
Participating in social media is an excellent way for direct sellers to engage customers and build relationships. But there is such a thing as trying to be too engaging, to the point of being overbearing or appearing rude to other people, which can end up affecting your personal brand as well as your company’s. And …
Direct Sellers: How Can the Rote Be Unique?
Direct selling has been around for a long time, and the reason for this is the fact that it is a very effective way of getting sales. People typically buy from persons they trust through word of mouth marketing, and that is how direct selling businesses continue to profit – by spreading the word about …
Direct Sellers: Customer Service is Your Brand
Many companies of today focus so much on the sales and advertising, and in marketing their brand that they forget one very important part of it – their customer service. And though these other things are extremely important, they should also make sure to pay attention to customer service, since this is what makes customers …
Positively Share Your Personal Brand
Social networking sites have truly changed the way people interact and communicate with each other. In the past, when you had some news to share, you called or texted people to announce it. Simply update your Facebook or Twitter account so that all your friends and followers can immediately know the news.
Sharing has never …
Deal with People and Build Your Brand
In today’s technologically advanced world, building your brand has never been so easy and yet so complicated. There are so many platforms you can utilize, and one platform that has marketers standing up and taking notice is social media.
There really is no better time for brands to take advantage of what social media has …
Your Personal Brand and QR Codes
QR codes are fast becoming a requirement for businesses. They are basically small square barcodes that people can scan with the use of their mobile devices and the information contained within pops out. Businesses typically use it for linking to their websites, to help people find out more about them online.
But can QR codes …
Automate Your Brand?
Is there such a thing as automating anything? Or, is human interaction necessary at every level?
I posed those questions over dinner last week to Brandon Kennington and Matt Dotson, the two thought leaders who podcast Automate My Small Business.
MATT: And you know both of us have been focused on the internet for most …
Are We There Yet?
This is the mantra of younger kids and people networking – online and offline. Impatient for results, they wonder why no one’s responding, why won’t they retweet me, where’s my traffic and if I put a status update out there and no one comments on it am I being heard?
Questions like: How long does …