Branding Value vs Skills
Most of us brand our skills when creating a resume.
We brand our skills because that’s what we were taught to do.
Up until 2007, employers searched for skills because there was a shortage of skilled candidates from the 1940’s until 2007 … So employers searched for skills.
Since employers searched for skills, we were …
You ALWAYS Need a Business Card
As an ongoing experiment, I’ve spent the last year without business cards to see whether I truly needed them or not. I work in digital marketing, which means most of my work and communication happens online, not on the phone.
And since nearly everyone in the digital marketing world knows how to get in touch …
Branding Years Of Experience
Age 40+ job seekers can face ageism when they apply for positions at many companies. One of the triggers for age discrimination is the personal brand a candidate chooses on their resume.
The changed reality of today’s job market is that years of experience aren’t as valuable as they used to be. When experience loses …
With Facebook’s Social Job App, Time to Clean Up
Now that Facebook has announced their Social Jobs app, it’s a good time for you to consider cleaning up your profile page and making other adjustments. You’ve all heard advice about your Facebook profiles before – but if you’re going to take the next step and use Facebook to find a job – it’s time …
Branding Your Resume For Intelligence
You know that you’re smarter than the average bear, but how can you give your resume reader that first impression?
Most job seekers try to do this directly, using adjectives that say “I’m smart!”.
Since most of us have average intelligence, few employers believe direct statements – everyone feels they’re smart, while many candidates have …
Job Search Tips for International Students
According to the Institute of International Education, there were almost 725,000 international students studying in the United States in 2011, a 32 percent increase compared to a decade ago. While it can be relatively easy for international student to find a school to attend in the U.S., getting a job here is a very different …
Branding For A Job Vs Branding For An Opportunity
Most job seekers brand themselves for a job because that’s how we’ve been taught to write resumes.
We’ve not only been taught to write resumes branding ourselves for a job, but it was reinforced while there were candidate shortages – because you could make lots of mistakes in a forgiving job market.
But in a …
Say, Show, Repeat: Personal Branding Secret Sauce
The purpose of your personal brand is to communicate with your target audience — potential clients, employers and people who might be able to refer you to them.
And, doubtless, you’ve taken time to think long and hard about who your audience is, how you can help them and why they should choose to work …
Branding Yourself As Perfect For A Specific Opportunity
Are you branding yourself as a strong candidate for a range of opportunities?
It does for most of you, because that’s how we all were taught how to write resumes, creating a single document that would interest employers for a range of opportunities.
The problem is, you think this is a good thing.
… but …
What A Massive Pimple Can Teach You About Resumes
Imagine that you have a big first date tomorrow night. You’ve been excited but nervous about this date for the last week. The person you are going out with is HOT and you want to make a great first impression. Unfortunately, you woke up today with a massive pimple on your forehead. Hey, zit happens.…