HOW TO: Build a Strong Online Brand in 14.5 Hours per Week
A Wall Street Journal blog post by Dan Finnigan, CEO of Jobvite, last week entitled, “A Resume Is Not Enough: How to Market Yourself Online” makes a really good point in the headline alone: having a positive online presence is more important than ever.
And if you’re without a job right now, you should have …
How to Determine and Sell Your Differentiation
Employers and clients are looking for ways in which you are different from everyone else – your unique selling proposition (USP). And if you don’t know your USP, there’s no way you’re going to be able to articulate it and sell others on your abilities.
What do you bring to the table others can’t?That’s …
4 Ways to Defend Your Personal Brand Against Cyberstalking
I looked out at the room right before I started to speak. The first two rows were completely empty. Typical. Why is everyone so shy about sitting closer to the speaker?
I was at Ohio State University to give my presentation, 8 Steps for Creating & Maintaining Your Personal Brand. When I was done and …
How to Use Personal Branding to Get a Life, Not a Job
I just finished reading Get a Life, Not a Job: Do What You Love and Let Your Talents Work for You by Paula Caligiuri, PhD. As a career book, Get a Life, Not a Job was fabulous – full of bullets, lists, summaries and exercises. Overall, it was an incredibly easy and useful read. But …
Blogging Beyond Your Subject Matter : Adding Personality
Chuck Westbrook has a great post today on his blog called More than a Niche: Thoughts on Blogging Beyond Boundaries. He talks about the writers personality shining through in the evolution of the blog.
Many blogs begin as niche blogs covering a topic of interest or expertise, especially blogs started to help develop the author’s …
Maintaining Your Personal Brand During Illness or Injury
Until 2009, I hadn’t been to a primary care physician in I don’t know how long. I’m typically very healthy – exercise daily, eat right, all of that good stuff. Unfortunately, “all of that good stuff” hasn’t kept me completely out of doctors’ offices over the years. In the last decade, I’ve had a cancer …
Dealing with Dueling Personal Brands
Most people don’t know I have a full-time job in public relations, outside of all the career-related activities in which I’m involved. I went to school for public relations. All the jobs on my résumé are in public relations. Yet, I’m probably much better known in the career space.
Why is this and is it…Setting Goals and Your Personal Brand
I recently spoke at Boston University’s 2010 PRSSA Regional Activity, PR Advanced: Brand Yourself. My presentation was titled, “8 Ways to Create & Maintain Your Personal Brand.” A lot of what I discussed I’ve written about on the Personal Branding Blog in some fashion or another. (I even encouraged everyone to subscribe!)
When I reached …
5 Steps to Saving Your Tarnished Workplace Brand
I’ve written before about overcoming setbacks to your personal brand, but that piece specifically focused on your brand’s name. What about when your personal brand takes a hit in the workplace or in some way negatively impacts your career? This can be huge, and it’s something I’ve recently experienced myself.
Bring some shine back to…HOW TO: Write Your 60-Second Elevator Pitch
Everyone (myself included) is telling you to go out there and network. But, what do you plan to say to people while you’re networking? (For the uninitiated, networking is not merely retaining as many business cards as possible from other people in the span of an hour.)
Who are you?This is the first question …