A Great Personal Brand Can Shape Your Legacy!
When many people hear the question, “What’s your personal brand?” their hair stands on end. It can sound like you’re implying that a unique individual is reduced to the equivalent of a packaged product. The word “brand” isn’t typically associated with human qualities: Defining your brand requires you to take an objective, impersonal look at …
Getting Your Personal Brand’s “Hay In The Barn.”
Back when I was in High School, our cross country team coach had an unusual and corny yet strangely motivating expression. Prior to the beginning of each season, during the summer, he would say, “Make sure your hay is in the barn.”
What did he mean by that? I’m no farmer, but I’m pretty sure …
Prepare a Vision Statement for Your Nonfiction Book
A vision statement is the best way to convert your desire to write a personal brand-building book into a commitment to write a book to build your brand.
A vision statement is a short, 1 to 3-page document that describes the book you want to write and use as the foundation for your personal brand.…
Write Your Way to a Profitable Personal Brand, $5 at a Time
For several years, writing and giving away ideas online has been viewed as the best way to build your personal brand. It’s a popular and powerful technique, well-documented in numerous best-selling marketing books, like David Meerman Scott’s New Rules of Marketing & PR.
But, does it make sense to limit your brand building writing activities …
Tips for Saving Time while Building Your Personal Brand
Are you one of the many who use lack of time as a reason to put-off building a personal brand by writing provocative thought leadership articles, books, starting a podcast, frequently updating your blog, or submitting guest posts on other blogs?
If you don’t have the time now, when will you have the time?
Lack …