Branding Tips from Goldman Sachs
I’ve followed Goldman Sachs in the news through good and bad since the onset of the credit crisis. After learning about their corporate culture and brand image through peers and as an intern, I developed a deep respect for the Goldman Sachs brand. Before 2008 Goldman held a very distinct position in the business world …
Personal Brands: Play Hurt
On Saturday afternoon I visited a posh salon in Los Angeles. The place and the people were way cooler than I am but hey, a friend gave me a referral card worth $25 off a haircut there. It was a lot like I imagine heaven must be. There were endless cappuccinos, people speaking French and …
This is Your Brand. This is Your Brand on Twitter.
Many people have been hesitant to start using Twitter, while at the same time many others have joined the Twitter community. Somewhere between picking a name short enough for retweets, gaining new followers and choosing your favorite tweet manager, it is important to figure out what your brand is and how it translates on to …
A Lesson in Personal Branding From “The Fame Monster”
You’ve read about her in magazines. You’ve watched her music videos online. You’ve seen interviews on TV and listened to her songs on the radio. All of a sudden she’s everywhere and sometimes you aren’t quite sure how or why. If you haven’t guessed it, I’m talking about the music sensation who goes by the …
Maintaining Your Personal Brand During Illness or Injury
Until 2009, I hadn’t been to a primary care physician in I don’t know how long. I’m typically very healthy – exercise daily, eat right, all of that good stuff. Unfortunately, “all of that good stuff” hasn’t kept me completely out of doctors’ offices over the years. In the last decade, I’ve had a cancer …
Your Personal Branding Worksheet
Today we’re going to uncover what makes you uniquely you. We’re going to go through your vision, purpose, values, goals, and extract the core of your personal brand.
This worksheet is a slightly adapted version of the original by Meg Guiseppi, a good friend of mine and a leading Personal Branding Expert for executives.
Save …
How Exposing Yourself Can Save Your Personal Brand
I recently attended an Internet conference here in Israel that included a session about online reputation management. One of the speakers in that session, my friend Shira Abel, discussed how to react in a branding crisis. Her advice was intended for companies, but as you’ll see, her main points are just as relevant for personal …
5 Steps to Saving Your Tarnished Workplace Brand
I’ve written before about overcoming setbacks to your personal brand, but that piece specifically focused on your brand’s name. What about when your personal brand takes a hit in the workplace or in some way negatively impacts your career? This can be huge, and it’s something I’ve recently experienced myself.
Bring some shine back to…True Stories About What It Means To Be Outstanding
Two true stories of people getting noticed for doing their best at what they do best.
Always give your best effortA few years ago when I was still living in Paris, France, and only had two kids, we would take the bus every morning and ride the 4 stops to their nursery, and then …
The Personal Branding Authority Flowchart
Do you want to stand out from the crowd? Do you want to be seen as a leader in your niche? Do you want to be one of the top earners in your line of work? If you are nodding your head up and down saying yes, this post is for you.
The steps of …