Automate Your Brand?
Is there such a thing as automating anything? Or, is human interaction necessary at every level?
I posed those questions over dinner last week to Brandon Kennington and Matt Dotson, the two thought leaders who podcast Automate My Small Business.
MATT: And you know both of us have been focused on the internet for most …
Personal Brands: It Don’t Mean a Thing
Great parties, like great sex, depend on variety. Different styles, attitudes, even intentions: spice it up – give it that zing. Really great parties, like great sustainable romance, need surprise, along with the two other key elements of happiness: pleasure and meaning.
So if your life or your job is no party: you know what …
Personality Rocks Your Brand, But There’s A Catch
Personality really can rock your brand to the next level; it’s the public face that makes you memorable. All the most outstanding commercial brands have a distinct personality: that green gecko with the funny English accent immediately springs to mind.
The question is what came first, Geico or the gecko? The product came first; the …
Save Your Online and Offline Brands from Yourself
Here at the PersonalBrandingBlog, we provide you with all sorts of tips for creating and maintaining your personal brand. But, we don’t cover often enough what you might have already done wrong and how to fix it.
OnlineTBYP (Think Before You Post)
Because the impact of any single mistake on the Internet is exponential, …
Advance Your Personal Brand and Let Content Persuade
Personal branders know objections and resistance are a part of the personal branding process and there are many great resources that detail strategies for handling objections. Many of these strategies focus on how to handle objections verbally in either face to face encounters or over the phone. There is much less thought leadership on how …
Personal Brands: SEO Yourself
What ARE the right key words – especially, OMG if you are actually talking to someone face-to-face – or at least cell-to-cell? What are you saying – and how clearly are you communicating it online and offline? You get so much good stuff about your online behavior, I want to touch on the you that …
A Cup of Coffee to The LAW of Personal Packaging
Time to grab your cup of coffee and dedicate a few minutes of your time to examining John Jenson’s Law of Personal Packaging.
John is a speaker and author who helps companies and individuals develop their message and deliver it in a way that invokes confidence and trust in their audience. Years ago, he told …
Personal Brands: Let Me Entertain You
We’re having a BBQ with about 50 people up at my house in a few weeks. It’ll be in August, which weirdly enough, is when about a full third of my family and friends are born. So it’s always a big party, featuring crowd faves like ribs, beer, and cake. What could be bad?
Nothing, …
Win or Lose, You Choose. The Critical Skill That Builds Your Messaging Power And Everyone’s Valuation Of Your Brand
We hire the operations exec that keeps her cool under pressure; we don’t hire the guy for the C-suite marketing job, because he holds his knife and fork like a savage. We like the powerful and persuasive talker, but we offer the job to the guy who’s persuasive and listens, because he’ll gather the insights …
A Cup of Coffee to Differentiation
Time to grab your cup of coffee. Add a whole bunch of sugar to get you all pumped up for the next 30 minutes of action because today you’re going to define a fundamental part of your personal brand, from which you’ll build your persona and collateral over the coming months and years.
The question …