Jack of All Trades, Master of Two: Branding that Sticks
It happens all of the time. When I ask someone, “What brings you to mind when people are facing challenges at work and they need some help?” guess what happens.
Nothing. Dead air.
“Well, I’m good at solving problems” will then trickle out. Next, “I like to develop strategies to address companies’ needs, then to …
What’s Your Personal Brand’s Irresistibility Factor?
Let’s face it, all irresistible brands are hugely attractive and always get top marks across the board, right? More than ever, it makes sense – particularly for students right now – to get to work on enhancing their irresistibility factor in order to show up and stand out in this over-crowded and over-saturated environment. Of …
Articulating Your Brand
My life has a superb cast but I can’t figure out the plot. ~Ashleigh Brilliant
What separates you from everyone else? Creating and articulating a personal brand requires a solid understanding of who you are and what is important for your version of career success.
We can get trapped sometimes into defining career success in …
Twitter Personal Branding Q + A #9
Answers to some of the latest questions people are asking on Twitter about personal branding.
Rochelle, @_Rochelle, twittered: Question: does ur personality / personal brand remain constant when blogging on a community vs own blog?
Jacob Share, @jacobshare: If you feel the need to manage multiple personal brands, it’s easier and better to focus all …
Social Media Engagement from Honesty to Trust
In his book, Emotional Branding, Marc Gobe talks about taking a brand from honesty to trust. Even though a bit dated, his book is a must read for anyone in the marketing and branding sectors. This is especially true for the individual trying to enhance their personal brands. In the book he has a section …
How to Monitor Your Reputation and Boost Your Brand Online
alerts”>Alerts can be very valuable to monitoring your online presence, addressing consumer concerns and keeping up with your niche or industry. All you need to do is choose a keyword or phrase to set up an alert for. You can choose the option to receive alerts instantly or daily.
Start off with setting …
Once Upon a Time, a Brand Outlaw
There’s a new reality out there. It’s called Business Unusual. More people have higher expectations, are more impatient and uncertain of which path to follow because all the rules have changed. The internet has changed the speed of business like nothing else, and according to best-selling author David Meerman Scott in his latest, must-read book, …
A Cup of Coffee to Having an Enemy
Everyone wants to be liked.
The more friends, the better, right? Never want anyone to say something bad about you or voice displeasure at what you do or how you do it.
Well, it’s time to let that feeling go – and you can do it today before you finish your cup of coffee.
Your…Living Your Brand
Caroline may get called to work in the middle of Thanksgiving dinner. Mike works weekends, so he can hit the ski slopes on a weekday. Sean works flexible hours and goes to kindergarten with his daughter when the class has an interesting activity or outing. Jane may be away from home for weeks at a …
What To Do When Google Shows Negative Results About You
Whenever Google – or any search engine – is finding some unpleasant information about you, there are 2 options:
Remove it at the source Bury it with newer, positive information Remove it at the sourceIf the troublesome search result is something you created yourself, like a blog post or Facebook page, you could remove …