A Cup of Coffee to 2010’s Biggest Branding Takeaways
Lest history repeat itself throughout 2011, there are many significant branding takeaways from 2010 that shouldn’t be overlooked.
Here are my Top Three 2010 Branding Takeaways. Please leave a comment below and add to the list of the Biggest 2010 Branding Takeaways!
1) Your Brand Must Be Backed By a Quality Product.
People will follow …
Be A Good Sport
Sportsmanship is not limited to games played on fields, courts, and courses. After all, what is sport? It is simply athletic competition. Absent the athletics, it is merely competition.
As a human being, you compete every day, do you not? In your career. In business. At home, subtly, with neighbors. The entire human existence – …
3 More Personal Branding Predictions for 2011
Recently, Dan Schawbel released his seven personal branding predictions for 2011. Among them:
Your online personal brand will be consolidated Soft skills become more important than hard skills As the economy gets better, the war for talent ignites Social networks will become completely ineffective for one-to-many marketing efforts Personal brands have more responsibilities Social media…What’s Your UBS-Unique Brand Style
“Everything you need is already inside of you.”
So, you are invited to a business party or event. You walk in and pretty much everyone is dressed in some form of black, blue, gray, brown, or beige. Then your eyes catch someone wearing a royal blue, cherry red, banana yellow, lavender something. Your eyes naturally …
Did You Get What You Wanted?
Successful personal brands spend much time exploring their psyches and behaviors to arrive at a position that will be enduring, profitable, and satisfying. After all, your brand must be authentic, easy to communicate, and welcome in the tribes you select to lead or at least be among. A personal brand must embrace who you are …
Brand Review, Anyone?… (Before Ringing in the New Year?)
You’re counting the days. You’re doing things like taking stock, assessing your life, re-evaluating what you’ve accomplished in the last twelve months, and of course, you’re determined to make 2011 the best year ever. Yes/No?!
Hurrah. So let me pose two questions: (1) Is taking an Unofficial Review of your Personal Brand on your To …
A Cup of Coffee to Context
A few years ago, The Washington Post was looking for an answer to the following questions: “In a common place environment, at an inappropriate hour, do we perceive beauty?” and “If not in the right context, do we recognize talent?”
To find the answer, they put something “beautiful” in a common environment, at an inappropriate …
10 Gifts of Generosity
We can all be generous. It doesn’t matter who we are or what our personal brand may be, we all have the ability to be generous. To celebrate your holiday season this year, consider offering one or more of these gifts of generosity.
Simple touching gifts1. Donate a used blanket, coat, scarf, mittens, or …
Detaching From a Corporate Brand
For the most part, I’ve preached attaching a personal brand to a business. But there are certain times where it could actually be beneficial for an entrepreneur to detach themselves from a brand they created.
1) Company has been soldIt could be contractually obligated for an entrepreneur to remove their personal branding from a …
The Attractiveness Of Courage
You surely must know by now that there are certain realities upon which you can rely. One such reality is that life is not an endless succession of forward progress. While you may enjoy success, at some point or another you will also encounter frustrating challenges and disappointing setbacks.
You may have experienced a missed …