A Cup of Coffee to Your 007 Story
A typical story starts at the beginning, builds up to a crescendo, and wows you at the end with a great conclusion. The most successful marketing content, however, follows a different path, according to recent Gartner research.
Stories sellUnlike the classic story telling method, good marketing copy begins with the end, “wow-ing” the reader …
What’s Your Preference, Extraversion or Introversion?
Where’s your energy coming from? Are you more energized or drained at the end of a discussion? Identifying your personality preference for *extraversion or introversion helps you figure out what energizes you.
One is not better than the other and, at times, everyone extraverts and introverts. However, one of these describes your preferred approach to …
New Year’s Personal Branding Resolutions Update
A few weeks ago I proposed New Year’s Resolutions for Entrepreneurs and Personal Branding and explained how I will personally follow these rules to continue my personal branding. I will now propose these resolutions to you, the reader, and ask how you have improved your personal branding.
How have you improved?I will blog more.
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What Do You Want To Be Known For?
Have you noticed that the days of mass appeal and utilizing broad targeted approaches are behind us?
When you look at products, politics, medicine or any other key industry, it’s pretty much about niche and focus. It’s not a phone, it’s a smart phone. It’s not Republican, it’s Tea Party. It’s not general medicine, it’s …
Why Does One Brand Nail It (and Others Fail?)
I have a sense there aren’t enough people out there having a blast with their brands. What’s that all about? Wassup?! OK. I’m giving you my top picks of two brands that nail it online, and my reasons why. It’s the thinking (brain and heart) behind the sites that’s so hugely pleasing. Why? They …
The 4 A’s of Change
Change is constant. As part of the personal branding process it is essential to not only survive, but to thrive in change.
Change is constantTo thrive you need to master the four A’s of change.
1. Acknowledging
Rather than jumping right into new realities, assess how change is affecting you. Reflecting on what has …
Ask The Experts: What’s Your Favorite Personal Branding Pet Peeve?
I asked all the experts here on Personal Branding Blog for their personal branding pet peeves.
Notice any trends?
Deborah Shane:
One of my pet peeves about people’s personal branding on their social platforms is when they follow a conversation that not everyone knows about. Best to take that stuff one on one or in …
Building Your Personal Brand On Social Media
Branding used to a “big business” thing. It was something only large corporations with large budgets had to worry about or even consider. But with the explosion of social media, everything has changed. Today, consumers want to do business with companies they know and with brands and people they recognize. And that’s where personal branding …
Can Your Brand Take the Heat Like LeBron’s?
“What should I do? Should I admit that I’ve made mistakes? Should I remind you that I’ve done this before?” LeBron James says in this video.
I don’t think so. His leaving his hometown team in a flash of anger and attitude are still too fresh for us to need reminding. Underneath it all, I …
The Best-Kept Secret to a Killer Brand Story
Story is all around us. Since the cavemen shared stories around the campfire to reading the news on our cell screens, it’s been at the heart of every transaction. It defines who we are, and it’s the way we connect with each other. It can be absolutely profoundly powerful – and transporting – because it …