Want to Play Brand Detective?
When’s the last time you had a hunch something wasn’t quite right with your brand (or any other brand, for that matter?) Consumers now – and your audience – crave genuine brands so let’s go look at a couple of clues that are getting brands into trouble.
Start with wearing the hat of Brand Detective. …
A Cup of Coffee to Timing for Success
It’s true–timing is everything.
Especially when it comes to potential customers who have expressed an interest by visiting your website, filling out a form, or leaving a phone message.
Small businesses often make the mistake of putting these potential leads in a “to be contacted” file for follow-up within a few days. This, however, significantly …
What is Your Preference, Judging or Perceiving?
Are you someone who prefers to structure your activities or do you prefer to go with the flow? Identifying your personality preference for judging or perceiving helps you figure out your characteristic approach to work. Determine if your brand is more about making decisions and achieving results or being flexible and adaptable.
Personality type theory …
Become More of a Change-Maker for Yourself
“Don’t wait until you are out of work or laid off to change. If we have learned one huge lesson from the current employment scenario, its pay attention to and keep changing with change.”
In the summer of 2005, I realized that my 23 year career in broadcast radio was about to change dramatically. I …
How to Cultivate your Creative Juices
The tagline for TED, Ideas Worth Spreading, is a brilliant one. Simple and inspiring. So that’s what I’m doing here. I can’t resist spreading the word about creativity expert Sir Ken Robinson whose TED talk is about the learning process, and the need for an educational revolution. His focus? How to create conditions where kids’ …
Sledding Through Life
We all aspire to have our lives proceed like an afternoon of sledding on a snow-covered hill. We seek to position ourselves so that our lives effortlessly glide along at a pace so exhilarating that the wind seems to blow through our hair. Wwwweeee!!! And as we whip along, our networks grow and our personal …
This Is So Funny, It Happened To Me Too!
“If you wish to travel far and fast, travel light. Take off all your envies, jealousies, unforgiveness, selfishness, and fears.” – Glenn Clark
How do you express your sense of humor without going overboard, off the edge, or over the top online and in person? I think this is really hard to do, but if …
What’s Peripheral Vision Got to Do with Your Brand?
Sick of chasing your tail and ready to get bigger, bolder, and more provocative with your personal brand? A sense of peripheral vision comes in handy, and a potent dose of creative thinking. This is, after all, about daring to peer beyond your brand to unlock those hidden assets you’ve tucked away. It’s what’s going …
What’s Your Preference, Sensing or Intuition?
Do you prefer to observe facts and realities or pay attention to ideas and possibilities? Identifying your personality preference for sensing or intuition helps in understanding how you choose to focus your attention.
One is not better than the other and, at times, everyone uses sensing and intuition to become aware of realities and ideas. …
7 Ways to Build Your Personal Brand Offline
You know how important your online brand is, but there’s just something about meeting others face-to-face, isn’t there? Through a simple handshake, a conversation, or chance encounter, you’re typically able to make a stronger connection than you would through technology.
Showing up puts you aheadAttend industry conferences and trade shows. Conferences provide several benefits …