Branding Lessons From The Burson, Facebook And Google Scandal
Even big brands misstep and make mistakes. Unfortunately, the bigger your brand is, the more public backlash you subject it to.
The public relations nightmareRecently, a story broke that Facebook hired a top PR firm, Burson-Marsteller, to pitch anti-Google stories to media outlets. The pitch claimed that Google was invading users’ privacy with a …
Personally Dominate Mobile Marketing
Mobile is an area of fascination for many advertisers and marketers, partially because it is confounding. Ideally, mobile commerce is more efficient than search because its targeted consumers aren’t those sitting on couches and thinking about purchasing something. Instead, the campaigns are focused on consumers who are out in the real world and are very …
Thanking: The Simplest Personal Branding Tactic
Just as powerful for beginners as for veterans who have been branding themselves for years.
This is so easy to do, it always amazes me that more people don’t do it, or at least, don’t do it enough.
Thank people who deserve to be thanked, and even some who don’t.
Thank people who did something …
Next One!
I have not had much success selling people stuff they did not want or need. When I sold in the high-tech space, I had much more success with companies and individuals who had a need for the solution that I was selling. When I sold medical devices, I had my best results with surgeons who …
Increase Your Social Impact And Brand Leadership
There is no question or doubt about the impact, power and leverage ‘new media’ can have on business. It’s pretty clear the immediacy and viral nature of how information is delivered and how fast it can spread, good or bad.
New media, social marketing, social networking, it’s all ‘social’. Twitter, Facebook, LinkedIn, Youtube, Email Marketing, …
Easy Steps On Linking Your Powerful Personal Brand
Whether you are a professional, a job seeker, an entrepreneur or someone who is happily employed, a LinkedIn profile could be a wonderful asset for your career. This social networking site lets you connect to over 43 million professionals worldwide. LinkedIn functions as curriculum vitae, reference document, cover letter, and an efficient database for your …
Branding Lessons From The Grateful Dead
In a recent Deliver Magazine interview, David Meerman Scott expounded on a brand made famous by its distinctive sound, look and unorthodox business methodology: The Grateful Dead.
Different way to engageCo-author of Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History, Scott said, “The Grateful …
Readers: What Would Be In Your Personal Time Capsule?
What major part of your personal brand today might be different far in the future?
When I was 13 years old, someone at my school had the idea to create a time capsule. The idea picked up steam and the graduating class later created the time capsule and had the fun of burying it in …
What Is “It”?
If so, you must start that process right now. You will improve your results by changing your behaviors. What does that mean? What got you here may not get you there.
Most would agree that our economy is still not in the greatest shape. If you happen to be starting a new venture, I suspect …
How to Build Your Personal Brand with an E-Newsletter
E-newsletters are a great way to stay in touch with your network, clients, and/or customers while still providing value to these individuals. Think about it: You likely receive an e-newsletter each week from a company or an individual whom you admire or enjoy. You might even share the content inside the newsletter with your network …