30 Costly Personal Branding Errors To Avoid
See “intellectual dishonesty” if you think this list isn’t for you.
We’re all somewhere on this list.
And that’s not a bad thing; it means there’s still room to grow.
30 personal branding no-no’s
In no specific order:
Lack of a chosen, designed branding plan to follow, including online and offline strategies Not measuring your…More = Less In Las Vegas
I just spent a few days in Las Vegas and I walked away uninspired. I have been there a handful of times and each time I tend to notice something different about the culture in Sin City. This particular trip was different though because I left with far more questions than when I arrived.
More…Branding Lessons From The Burson, Facebook And Google Scandal
Even big brands misstep and make mistakes. Unfortunately, the bigger your brand is, the more public backlash you subject it to.
The public relations nightmareRecently, a story broke that Facebook hired a top PR firm, Burson-Marsteller, to pitch anti-Google stories to media outlets. The pitch claimed that Google was invading users’ privacy with a …
Personally Dominate Mobile Marketing
Mobile is an area of fascination for many advertisers and marketers, partially because it is confounding. Ideally, mobile commerce is more efficient than search because its targeted consumers aren’t those sitting on couches and thinking about purchasing something. Instead, the campaigns are focused on consumers who are out in the real world and are very …
Thanking: The Simplest Personal Branding Tactic
Just as powerful for beginners as for veterans who have been branding themselves for years.
This is so easy to do, it always amazes me that more people don’t do it, or at least, don’t do it enough.
Thank people who deserve to be thanked, and even some who don’t.
Thank people who did something …
Next One!
I have not had much success selling people stuff they did not want or need. When I sold in the high-tech space, I had much more success with companies and individuals who had a need for the solution that I was selling. When I sold medical devices, I had my best results with surgeons who …
Increase Your Social Impact And Brand Leadership
There is no question or doubt about the impact, power and leverage ‘new media’ can have on business. It’s pretty clear the immediacy and viral nature of how information is delivered and how fast it can spread, good or bad.
New media, social marketing, social networking, it’s all ‘social’. Twitter, Facebook, LinkedIn, Youtube, Email Marketing, …
Easy Steps On Linking Your Powerful Personal Brand
Whether you are a professional, a job seeker, an entrepreneur or someone who is happily employed, a LinkedIn profile could be a wonderful asset for your career. This social networking site lets you connect to over 43 million professionals worldwide. LinkedIn functions as curriculum vitae, reference document, cover letter, and an efficient database for your …
Branding Lessons From The Grateful Dead
In a recent Deliver Magazine interview, David Meerman Scott expounded on a brand made famous by its distinctive sound, look and unorthodox business methodology: The Grateful Dead.
Different way to engageCo-author of Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History, Scott said, “The Grateful …
Readers: What Would Be In Your Personal Time Capsule?
What major part of your personal brand today might be different far in the future?
When I was 13 years old, someone at my school had the idea to create a time capsule. The idea picked up steam and the graduating class later created the time capsule and had the fun of burying it in …