The importance of personal branding today is undeniable in life and business. Building personal relationships and connections, tribes and communities is a fact of professional life both in person and online. We have these two amazingly diverse and complementary worlds that we live, work and play in. The potential, benefit and tangible rewards of having both to use for communication is astounding.
The real trick, challenge and commitment is really how we keep things fresh so that people will continually engage in our content, work and activity. If you are consistently bringing people to your website, blog, YouTube channel and social platforms making sure they are the most real-time as possible is imperative.
I love working with and being around small business, professional solopreneurs and entrepreneurs, especially today. This is a choice that not everyone is cut out for. It requires extraordinary qualities and a diverse toolbox.
If you are in that coveted 20% of the 80/20 rule then accessing and leveraging all the motivation and smart tools you can to keep your brand growing and fresh is a daily commitment!
Here are my top 12 personal principles and top 12 key web/blogsites for keeping your brand fresh!
12 personal principles:
- Faith-in your vision and purpose
- Courage-to live authentically
- Positivity-there is a silver lining in everything
- Perseverance-keep going when you believe
- Resilience-everything you need is already inside you
- Flexibility-yield to the winds
- Generosity-pay forward, give back
- Innovation-try new ways, approaches, ideas.
- Hope-gravitate toward the good and share hope
- Poise-stand tall and proud, no matter what
- Intuition-go with those guts that usually are right
- Respect- integrity with yourself and others
12 websites and blogs:
- Smallbiztrends.com
- Mashable.com
- Smartbrief.com
- Trendwatching.com
- PersonalBrandingBlog.com
- Careerealism.com
- SBA.gov
- HBR.com (Harvard Business Review)
- WallStreetJournal.com
- SethGodin.com
- Springwise.com
- NewYorkTimes.com
Keeping things fresh, relevant and up to date starts between your ears! It’s an attitude and a decision that we make daily. When I have put myself in the stream of positivity and possibility, it has naturally picked me up and pointed me in the direction I am supposed to be going in!
Refresh, renew and rebirth regularly. Take breaks, go within, continue to learn new things and be curious. It’s organic, natural and follows its own ebb and flow.
Author:
Deborah Shane is an author, media host, speaker, writer and branding strategist. She hosts her Toolbox Blog and is in her third year of hosting a weekly business radio show called Deborah Shane’s Metropolis that has over 32K downloads! She is a regular contributor to several national business, career and marketing blogs and websites. Her new book Career Transition-make the shift is available on Amazon.com and all major book sellers. Deborah delivers smart, no-nonsense ideas and solutions, which make her a popular go-to resource for clients, national media and influential blogs. Visit her at www.deborahshane.com.
