Selected coverage of Personal Branding Blog and founder Dan Schawbel.
Editor’s note: This page lists selected media coverage for Personal Branding Blog (primarily 2007–2012). We’ve preserved links where possible. Some items now point to archived versions. The site was founded in 2007 and relaunched by Brown Brothers Media in 2024.
Selected highlights
New York Times — Putting Yourself Out There on a Shelf to Buy
A widely cited early piece on the rise of personal branding for job seekers and independents.
Wall Street Journal — Controlling Your Online Image While Looking for Work
Guidance on shaping search results and employer perception during a job search.
Fox Business – Myths to Avoid When Starting Up
Segment debunking common startup misconceptions and highlighting credibility-building basics for founders.
Forbes – The Top Things To Do When You Can’t Get A Job
Actionable steps for staying visible and building momentum when the market is tight.
Archive
Television
- Fox Small Business – Tips for Marketing on a Shoe-String Budget
- Fox Small Business – Knowing When to Throw in the Towel
Radio
- NPR “All Things Considered” – 5/10/09
- NPR “Talk of the Nation” – 4/29/09
- KJZZ-FM (NPR affiliate in Phoenix) – 7/16/10
- KALW-FM (NPR affiliate in San Francisco) – 4/18/10
- “Make it happen” with Mel Robbins – 3/6/09
- Total Picture Radio with Peter Clayton – 4/7/09
- Webmaster Radio with Larry Weber – 11/17/09
- NewsRadio 680 WPTF (North Carolina) – 10/26/10
- KKZZ AM 1400 (California) – 11/1/10
- Martha Stewart Living Radio – 1/13/10
Print and Online
- New York Times – Putting Yourself Out There on a Shelf to Buy
- New York Times – Summer Must-Read? Try Career Advice
- New York Times – Is Self-Branding Too Much of a Distraction?
- USA Today – Get personal with your branding efforts
- USA Today – Unpaid internships can cost — or pay off for — college students
- Glamour – 8 Habits That Wreck (Even Great) Relationships
- Money Magazine (August 2010 Issue) – Land a Job: Promote the Brand of You
- Wall Street Journal – Controlling Your Online Image While Looking for Work
- Wall Street Journal – Build a Page on the Web
- Wall Street Journal – Building Your Brand
- Wall Street Journal – Using LinkedIn For Job References
- Wall Street Journal – Promoting Yourself On LinkedIn
- Wall Street Journal – Avoid Summer Slump
- Wall Street Journal – Promoting Your Job Search When You’re Employed
- Wall Street Journal – Five Mistakes Online Job Hunters Make
- Wall Street Journal – Create a Positive Image
- Wall Street Journal – How to Market on the Cheap
- Wall Street Journal – How to Score Press Coverage
- Wall Street Journal – Graduate School: If Not Now When?
- Wall Street Journal – Networking: When does assertive become obnoxious
- Wall Street Journal – Creating a Brand for a New Business
- Wall Street Journal – How to Position Yourself as the Expert
- CNN – Old-school portraits see resurgence online
- CNN – It’s time for some digital spring cleaning
- CNN International – Me 2.0: Branding Yourself Online
- CNN International – Why Just Being Good At Your Job Is Not Enough
- Chicago Tribune – References, and how to avoid giving them
- Fox Business – Myths to Avoid When Starting Up
- Fox News – Drug Troubles Taking Toll on Paris Hilton, Lindsay Lohan Empires?
- Fox News – Would You Get a Kim Kardashion Mastercard?
- Fox News – Tweeting for Dollars: Charlie Sheen’s ‘Cash Cow’ Page Spotlights New Age of Advertising
- Fox News – Bloggers Have More Influence on Purchases Than Celebrities
- Newsweek – Tweet Your Way to a Better Career
- Newsweek – Who Wants More Oprah?
- Forbes – The Top Things To Do When You Can’t Get A Job
- Forbes – Four New Job-Search Trends
- Forbes – The Top Seven Things To Do To Get A Job
- Forbes – Building Your Personal Brand With Social Media
- Forbes – How to Monitor Your Reputation on Social Networks
- Forbes – It’s All About You. Best Steps to Creating Your Brand
- Fast Company – The Young Turks of Personal Branding
- Fast Company – The Newest Turks of Personal Branding
- Fast Company – Personal Branding for Young Professionals: An Interview with Dan Schawbel, Author of Me 2.0
- Fast Company – Me 2.0-the personal branding playbook
- Fast Company – Personal Branding Steps
- Fast Company – How to Generate Business with LinkedIn
- Fast Company – Gen Y Entrepreneurs: Here Are the First Steps to Starting Your Own Business
- Fast Company – Vlogger Sarah Austin Perfects the Work/Life Balance: One Seamlessly Feeds the Other
- Fast Company – Two Branding Gurus Tell Their Side of the Story Part 1 / Part 2
- Fast Company – Competing Priorities
- Fast Company – How I Hailed Cab and Learned to Help Older Workers Find a Job
- Fast Company – The “Apply With LinkedIn” Button Will Not Disrupt HR Industry
- ESSENCE Magazine – Cultivate Your Personal Brand
- ABC News – Light, Camera, Hire Me!
- ABC News – Twitter Job Hunt Mistakesto Avoid
- ABC News – What If a Would-Be Employer Wanted Access to Your Facebook Wall?
- The Washington Post – The Blind Date Meets the All-Seeing Internet
- The Washington Post – Ready, Set, Find a Job!
- BusinessWeek – Twitter for Entrepreneurs: 20 to Follow
- BusinessWeek – Brand Yourself to Fight the Bad Economy
- BusinessWeek (Video) – An Edge Gen Y’s Bring to the Workplace
- Boston Globe Magazine – You, 2.0
- Boston Globe – Make an impression with business cards
- Boston Globe – Create Your Personal Branding Online
- Boston Globe – Stand out in a crowd of job seekers
- Boston Globe – Census carrying ‘ugliest cellphone you’ve ever seen’
- Boston Globe – Business whiz kids
- Boston Globe – Inc. Magazine 30 Under 30 Party
- Boston Globe – Personal branding as a Candidate
- Entrepreneur & Fox & MSNBC – Entrepreneurs Need Social Networking
- Entrepreneur – Me 2.0 Just Like Me Only Better
- Entrepreneur – Small Business Trends Best Books 2009
- Entrepreneur & Reuters & Yahoo! & Finance MSNBC – How a Gen-Y’er Launched a Personal Branding Firm
- MSNBC – Out of work? It’s time to get connected
- MSNBC – Guide for newly jobless on social networks
- Miami Herald (Print) – Give Your Career a Leg Up, Brand a Professional Image
- Miami Herald (Print) – Market Yourself to Find a Job
- Miami Herald (Print) – 2009: For Workers and Employers, a Yearlong High-Wire Act
- Advertising Age Magazine – When Tweeting Athletes Turn Into League Liabilities
- Advertising Age (Steve Rubel) – All-Stars With Personal Brands
- New York Post – Tweet Deals: Using Twitter to Find a Job
- New York Post – Our picks for notable career books of 2009
- New York Post – Migrant Workers
- New York Post – Random shuffle
- New York Post – The Whole Sex-bomb Soap Opera
- New York Post – Starbucks chucks old logo
- New York Post – App-lied Wisdom
- Inc. Magazine – 30 Under 30
- Inc. Magazine – What is your personal brand?
- US News & World Report (Print) – Use the Internet to Advance Your Career
- US News & World Report – How to Get a Job After a Year (or More) Out of Work
- US News & World Report – Should You Brand Yourself?
- US News & World Report – Save Money at the Doctor’s Office
- US News & World Report – How Job Seekers Can Build Their Online Brand
- US News & World Report – New Site Helps You Use Facebook for Your Job Search
- Huffington Post – Me 2.0 Build a Powerful Brand to Achieve Career Success
- Huffington Post – Connections, Friends, and Followers: How to Navigate (Social) Networking
- Huffington Post – How Social Media Today and its Online Communities Reinforce Blogging
- Huffington Post – Big Brother vs. Social Media vs. Basil Fawlty
- Huffington Post – The Myth of “Personal Branding”
- Huffington Post – Personal Branding in this Hyper Competitive Workplace World
- Huffington Post – 16 Brilliant Minds on Twitter
- Washington Times – Managing your Internet identity is critical!
- Young Money Magazine – Build Your Career Through Personal Branding
- Newstatemen – Brand me!
- MediaPost – The Marketer’s Bookshelf
- MediaBistro – The Brand of Me
- MediaBistro – How to Get a Job by Blogging
- MediaBistro (Press Release) – Alicia Keys, Monster.com Down to Three in Search for Lead Blogger
- Network World – Creating a Personal Brand – Inside and Outside the Enterprise
- Network World (and PC World) – Tweet to Compete
- CIO (and Mac World/PC World) – Twitter Tips: How to Use Twitter to Job Hunt
- CIO – Managing Your Reputation Online: A Primer for CIOs Who Don’t Get It
- CIO – Build a Better Online Persona: Four Steps
- CIO – Four Ways to Stand Out in This marke
- CIO – 6 Personal Branding Mistakes That Can Threaten Your Job Search
- CIO – Got Twitter Clout? New Tools Rate You
- CIO – Manage Your Personal Online Brand: 3 Must-Do Steps
- Marketing News (3/15/08 Print) -Athletes Help Brands Win Big
- The Daily News Tribune (Waltham, MA) – Personal Branding Puts Job Seekers in Control
- The Daily News Tribune (Waltham, MA) – Waltham resident on magazine’s list of “coolest” under-30 entrepreneurs
- Yahoo! Finance – Three Steps to Building Your Brand
- Yahoo! Hotjobs – Career Do’s and Don’ts from 2008
- Yahoo! Hotjobs – Tweet Your Way to a New Job
- Yahoo! Shine – How to Manage Your Personal Brand: 5 Questions for Dan Schawbel
- Yahoo! Shine – Who’s Finding Jobs Now
- B2B Magazine – B-to-B Followers Flock to Twitter
- Providence Business News – Tips for Developing your Personal Brand
- Hartford Business – Branding Yourself Can Advance Your Career
- Monster.com – To Get Ahead in Your Career, Start Blogging
- Monster.com – The Science of Google Web Presence
- Courier Post Online – Brand Yourself, Expand Your Horizon
- LinkedIn – Tips on Building Your Personal Brand
- About.com – Following John’s Job Search
- About.com – Me 2.0: Build a Powerful Brand to Achieve Career Success
- About.com – Me 2.0
- About.com – Books for Your Job Search Summer Reading List
- Brand Strategy Magazine, Nov 2007 (UK) – It’s all about me
- Bentley Observer Magazine, Winter 2007 – Branding Passion
- Salt Lake Tribune – On The Job: Personal Brand a Big Bonus in Tough Job Times
- Salt Lake Tribune – On the Job: Corporate Scandals Can Tarnish Individual Reputations
- The Enquirer – Branding makes you a unique employee
- Tuscan Citizen – Branding Yourself Can Advance Your Career
- Pittsburgh Tribune Review – ‘Personal Brand’ Has the Power to Ensure Career Advancement
- Home News Tribute Online – Branding Yourself Can Advance Your Career
- Poughkeepsie Journal – On the Job: Branding Can Help Build a Personality
- Asbury Park Press – Branding Can Help Your Career
- TheLadders.com – The Six P’s of Online Branding
- The Nevada Sagebrush – How Do You Connect?
- Social Media Today – Blogger of the Week – Dan Schawbel and the Gospel of Me
- Houston Chronicle – Social Media Open Networking Doors
- BrandWeek Magazine – Soft Incentives: All Fun and Games
- NBC 17 Television Blog – A Few Tips & Blog Post on Personal Branding
- TechCareers.com – Branding Yourself with a Blog
- Godaddy.com – What is Personal Branding?
- Mainstreet.com – Will Arby’s Buying Wendy’s Equal Cheaper Burgers?
- Mainstreet.com – Is Seinfeld’s Microsoft Partnership a Joke?
- Mainstreet.com – Make Glenn Beck’s Marketing System Work For You
- Mainstreet.com – Social Media: A Job Seeker’s Best New Tool
- Mainstreet.com – Can You Annoy Your Way to the Top?
- Mainstreet.com – 7 mistakes that could cost you your job
- Tel Aviv TimeOut Magazine (Israel) – Personal Branding Cover Story
- ReadWriteWeb – Why Gen Y Is Going to Change The Web
- ReadWriteWeb – Social Media U: Take a Class in Social Media
- Mashable – 40 of the Best Twitter Brands and the People Behind Them
- Warrenton Journal – Bored with your job? It was created that way
- ZDNet – Is Microsoft Accessible Without Bill Gates?
- ZDNet – Desperate Job Hunting Tactics for Desperate Times
- ZDNet – ‘Me 2.0’ shares personal branding tips for millennials, baby boomers alike
- ZDNET – Faux Pas 2.0: Things to Avoid in the Tech Workplace
- BNET (UK) – About Face: Four of the Best Facebook Posts
- BNET – Now Facebook Get’s an Employer into Trouble
- BNET – The Art of Personal Branding
- BNET – When Work and Social Media Collide
- BNET – How to Save Your Online Reputation
- BNET – 10 Gen Y Bloggers to Read in 2010
- BNET – Improve Your Chances on Job Boards in Two Minutes Flat
- PhillyBurbs.com – Two Steps Forward, One Back
- intermanagers.com (Spain) – E-branding, imprescindible para sobrevivir en la era digital
- Human Resources Magazine (Australia) – HR struggles with social networking
- Courant.com – A Way To Success: Take On More Work
- DailyBreeze.com – How to build your personal brand
- Jefferson County Journal – Take on More Work to Improve Job Security
- Metro International – Nonprofit Networking Night
- Examiner – Intern Early and Often
- UDN (China) – Social web alternative pipeline job
- Examiner – Take Control of Your Job Hunt
- Examiner – Personal Branding in a tough job market
- Examiner – Are you a last-minute personal brander?
- Examiner – Recommended reading: Me 2.0
- Examiner – Big news for your personal brand: Google Profiles
- Examiner – When you’re smarter than the boss
- Law.com – 48 Practical Ways To Find and Land a Job
- Calgary Sun – How to Keep Your Job
- Philadelphia Inquirer – Web Winners
- Philadelphia Inquirer – The do’s and don’ts of burnishing an online image
- Cincinnati Enquirer – No doom and gloom at these 5 thriving firms
- Marketing Magazine (Australia) – Blogs for Breakfast: Mirror, Mirror…31 Lists of predictions for 2009
- Millyet Blog (Turkey) – Your Own Blog
- Press of Atlantic City – Social Networking Is Job Networking, Experts Say
- Vault.com – Create You 2.0 with the Personal Branding Blog
- Hewlett-Packard – Social media and your career
- HR Zone (UK) – HR Blogosphere Bulletin
- Creators Syndicate – A Brand New Brand You
- Library Journal – Me 2.0 Book Review
- ClickZ – Marketing and Operations Take Another Step Closer
- The Rebel Yell (Las Vegas University) – ‘I am an island in an ocean’
- The Chronicle (Purdue University) – Job Outlook for 2009
- BC Heights (Boston College) – Personal Branding: “It’s a Brand You World”
- The Eagle (American University) – Schawbel Tells the Secrets to Job Success
- The Torch Online (St. John’s University) – Twitter to Promotion
- EContentMag – Not, Me Inc.
- San Jose Mercury News – Laid-off Silicon Valley workers struggle to balance job hunts, family lives
- MLive.com – Why You Should Listen to 25-Year Old Dan Schawbel
- All Business – Managing Your Personal Brand Is Important for Now and the Future
- FHM (India) – Personal Branding 101
- FiLife – Twitter to a Job
- Wetfeet.com – Blog Basics: How a Blog Can Boost Your Career
- National Post (Canada) – Twitter: To Tweet or Not to Tweet?
- National Post (Canada) – Me 2.0
- New Brunswick Business Journal (Canada) – The Future of the Job Hunt
- New Brunswick Business Journal (Canada) – You Get Out What You Put In
- New Brunswick Business Journal (Canada) – Online Connections
- The Lexington Minuteman – If the Web Helps You Connect, Why Am I Disconnected?
- WOAI-SAT (NBC) – San Antonio, TX News – Job blogs
- Outlook Money (India) – Take Control of Your Career Curve
- Outlook Money (India) – Working on the Next Move
- Outlook Money (India) – Your World 2.0 with Interview
- Seattle Times – Personal Branding: Don’t Forget to be Interesting
- Seattle Times – Twitter Platter
- Seattle Times – How to Network Without Being a Jerk
- Seattle Times – Trying to Get Noticed Online?
- FINS – You, Inc.: Why Personal Branding is Important in Your Sales Job Search
- FINS – Cyber Resume: Building Your Online Presence for Job Search Success
- FINS – Five Marketing Blogs For Your Career
- FINS – How to Use Social Media to Get a Job in Social Media
- PBS Mediashift – Personal Branding Becomes a Necessity in Digital Age
- Deliver Magazine (Print) – Image Check
- PC World – Tips for Job-Seeking via Twitter
- Poughkeepsie Journal – Get Yourself Sold
- Houston Chronicle – Social Media Opens Networking Doors
- Christian Science Monitor – 30 days, 20 words, new job
- Christian Science Monitor – How to Find Jobs Through Social Networks
- Managers Online (Netherlands) – Are You Smarter Than Your Boss?
- Really Simple Magazine (Sept Issue) – How to Look Your Best Online
- Shreveport Times – At Work: Think Twice Before “Friending” Boss, Co-Workers
- Psychology Today – We’re All Branded. What’s Yours?
- Psychology Today – Branding Part 2: Avoid the Kitchen Sink Resume
- Psychology Today – Branding Your Psychology Major for the Workplace
- Psychology Today – Back to College Career Reads
- Epoca (Brazil) – Create Your Mark on the Internet
- ABC-30 TV: The Rise to the Top – How to Create Your Personal Brand
- San Francisco Chronicle – Inspired to Create a Resume?
- San Francisco Chronicle – Klout Puts a Number on Influence Online
- ERE – Personal Branding For Under $100
- Politiken (Poland) – Build your brand on YouTube
- Her Campus – Myths and Facts About Preparing For Your career
- MarketingWeek Magazine (UK) and Mad.co.uk – Branding Gets Personnel Touch
- Massage Today – The Brand Called You
- Problogger.net – 30 Bloggers to Watch in 2010
- Destiny Magazine – Representing Your Unique Value on the Outside
- Chicago NOW – Toward Brave New Worlds
- Chicago NOW – Personal branding: A must for success?
- AOL Jobs – Tweet Your Way to a Sweet Job
- AOL Jobs – The Key To Job Search Success? Try Branding Yourself!
- The Guardian (UK Newspaper) – Can Social Networking Bring Job Hunters Tweet Success?
- Careerbuilder/MSN – 9 Job Blogs You Should Be Reading: 2009
- Careerbuilder/MSN – 5 Job Blogs You Should Be Reading: 2008
- Careerbuilder / MSN – How to Build Your Personal Brand
- CBC Radio (Canada) – Spark 04
- 24 ORE (Italy) – Arriva la Me Economy, Tiger Woods ne sa qualcosa
- Realtor Magazine – Making Social Media Pay
- Bankrate.com – Can Ignoring Social Media Kill Your career?
- Apolocious – Job hunting iPhone apps for new college graduates
- nikkeibp (Japan) – Take Full Advantage of Facebook and Twitter
- BBC Focus Magazine (UK) – Should I befriend my boss on Facebook
- Marketing VOX – Will the ‘Hundreds’ of Advertisers Twitter Expects Be As Successful as the Early Adopters?
- Expansion Empleo (Spain) – Is it Always Good That People Are Your Brand?
- Expansion Empleo (Spain) – Lessons of Management
- Expansion Empleo (Spain) – How to manage a staff of “prima donnas”
- Bangalore Mirror (India) – Talent Hardly Matters
- KPMG – Finding your personal brand
- yonhapnews.co.kr (Korea) – Online job seekers are five kinds of committing a mistake
- CBS MoneyWatch – Use Twitter to Get a Job: 4 Steps
- CBS MoneyWatch – Job Market 2011
- CBS MoneyWatch – Facebook & Your Job: 5 Ways to Get Fired
- CBS MoneyWatch – Facebook & Your Job: 5 Ways to Get Hired
- CBS MoneyWatch – Don’t Make This Personal Branding Mistake
- CBS MoneyWatch – LinkedIn: 4 Biggest Mistakes You’re Making
- Information Exec (Canada) – Geeks Speak: Perfecting the Art of Personal Branding
- Globe and Mail (Canada) – An App Called You
- Globe and Mail (Canada) – Clever Ways to Keep Your Contacts Under Control
- iG (Brazil) – Social networks bring double work
- Studentnews.pl (Poland) – How to use the internet to get a job
- Reuters – Is Social Media Losing Its Lure…And Return on Investment?
- Art Institute – Why Anyone Can Be a Celebrity
- Technorati – Most Job Seekers Fail to Employ Social Media
- 01NetPro (France) – La marque employé®
- Las Vegas Review Journal – Name game on a ballet an iffy move
- Central Valley Business Times – Tips for finding a job in the great recession
- AM NY – Making Yourself a Brand
- New York Enterprise Report – 5 Mins With Dan Schawbel
- La Razon (Spain) – The New Personal Marketing
- Business Insider – INSTANT MBA: Figure Out An Awesome Slogan That Sums Up Your Brand And Plaster It Everywhere
- Business Insider – How I Managed To Sign Up My Ex-Employer As A Client For My New Startup
- TODAYonline (Singapore) – Job Surfing
- Philadelphia Inquirer – Rendell exploits his brand
- Dallas Morning News – Masters of Multimedia Know How to Work a Virtual Room
- Correio de Brasil (Brazil) – Three Steps to Manage Your Image on the Web
- American Express OPEN Forum – How to Raise Capital For Your Business
- Celebuzz.com – Branding Expert: Snooki Should Stay Snooki!
- Celebuzz.com – Should Alex Pettyfer Soften Up His Image? Experts Weigh In
- Celebuzz.com – What’s Next for Charlie Sheen? Expert Weighs In
- Celebuzz.com – Expert: Lindsay Lohan’s Name Change Will Not Help Career
- New York Daily News – Lindsay Lohan Plans to Drop Last Name
- MSN.com – The “Me 2.0” Guide to Personal Branding
- Financial Post – Developing Your Entrepreneurial Brand
- Portfolio – Word Up
- Portfolio – LinkedIn to Better Job Candidates
- hankyung.com (Korea) – Biz Insights From Dan Schawbel
- Sydney Morning Herald (Australia) – What’s Your Personal Brand?
- Sydney Morning Herald (Australia) – Should you ‘friend’ your boss?
- Newsday – Small Business: Creating a Personal Brand
- Newsday – Klout.com Measures Social Media Klout on LI
- GMA News Online – Scoring your dream job through social media
- Politico – Government adopts ‘Federal Family’
In Books
- I’m on LinkedIn — Now What???, by Jason Alba
- Internet Your Way to a New Job, by Alison Doyle
- Step Into The Spotlight!, by Tsufit
- New! Network Marketing Secrets Revealed, by Roger Loh
- The Successful Introvert, by Wendy Gelberg
- What Public and Private Schools Don’t Teach You, by Bruce Waller
- Best Career Strategies for 2009, by Bonnie Lowe
- Age of Conversation II: Why Don’t They Get It, by 231 of the top marketers
- Career Blogging, by Ryan Healy
- 5 Digital Trends to Watch in 2009 (Edelman Digital), by Steve Rubel
- Upstarts, by Donna Fenn
- Sweeten Your Pot: Proven Business Strategies For Top Producers, by Kirk Cable
- Millennials Into Leadership, by Lisa Orrell
- New Job New You, by Alexandra Levit
- Effective Immediately, by Emily Bennington and Skip Lineberg
- Converging Media: An Introduction to Mass Communications (2nd Ed), by Mary Rose MacLachlan
- The Facebook Era: Tapping Online Social Networks to Market, Sell, and Innovate (2nd Ed), by Clara Shih
- Attention! This Book Will Make You Money, by Jim Kukral
- KaChing, by Joel Comm
- …And The Clients Went Wild, by Maribeth Kuzmeski
- Friends with Benefits, by Geert Conrad
- Blogging All-in-One For Dummies, by Susan Gunelius
- Marketing 2.0, by Bernie Borges
- Marketing 3.0, by Philip Kotler
- Executive Presence, by Harrison Monarth
- Windmill Networking, by Neal Schaffer
- Mastering the Job Search Process, by Craig Ross
- The Facebook Effect, by David Kirkpatrick
- People Buy You, by Jeb Blount
- Socialnomics, by Eric Qualman
- Extreme Producers: Their Insights and Secrets, by Jerry Hraban
- Career Launcher, by By Stan Tymorek
- Never get a ‘Real Job’, by Scott Gerber
- Smarter, Faster, Cheaper, by David Siteman Garland
- What Color is Your Parachute? For Teens, by Carol Christen
- Snap Selling, by Jill Konrath
- FOREWARD 30-Minute Social Media Marketing, by Susan Gunelius
- Friends with Benefits, by Geert Conard
- Go-Givers Sell More, by Bob Burg
- Wikibrands: Reinventing Your Company in a Customer-Driven Marketplace, by Sean Moffitt, Mike Dover, Don Tapscott
- Cracking the Hidden Job Market: How to Find Opportunity in Any Economy, by Don Asher
- Resumes For Dummies, by Joyce Lain Kennedy
- Everywhere: Comprehensive Digital Business Strategy for the Social Media Era, by Larry Weber
- Mom Blogging for Dummies, by Wendy Piersall
- All Work, No Pay, by Lauren Berger
- Extreme Producers, by Jerry Hraban
- Time to Get Hired!, by Yusuf Wilson
- The Power Formula for LinkedIn Success, by Wayne Breitbarth
- Some Assembly Required, by Anne Brown
- Marketing Shortcuts for Self-Employed, by Patrick Schwerdtfeger
- Online Marketing: A User’s Manual, by Murray Newlands
Blog Interviews
- Duct Tape Marketing – Thoughts on Personal Branding
- Web Ink Now – Me 2.0 and blogging your brand (especially if you are in your 20s)
- Escape From The Cubicle Nation – Personal Branding Insight from Young Expert Dan Schawbel
- Mashable – HOW TO: Get the Most From a Small Business Social Media Presence
- Unclutterer – Keeping your personal brand organized: An interview with Dan Schawbel
- Influential Marketing Blog – Personal Branding For The Millennial Generation
- The Engaging Brand – Show #164: Personal Branding and Gen Y
- Business Pundit – Personal Branding for Generalists
- YPulse – Author Spotlight: Dan Schawbel
- XtremeRecruiting.tv – Dan Schawbel – Personal Branding/Social Media Specialist
- Think Like a Consultant – The Secret of Personal Branding 2.0
- Marketing-Gimbal – 5 Questions with Dan Schawbel, Personal Branding Expert
- Branding and Marketing – The Brand Called You! Don’t Overlook Personal Branding
- Barry Moltz – What is Your Personal Brand?
- Smart Life – Interview With Dan Schawbel, Personal Branding Expert And Consultant
- Career Renegade Blog – A Conversation with Me 2.0 Author, Dan Schawbel
- Flooring The Customer – Social Media Series: Dan Schawbel on Bridging New & Old
- Friday Traffic Report – The Man Behind Me 2.0 – Dan Schawbel on Personal Branding
- Thrilling Heroics – An Interview with 23 Year Old Personal Branding Expert
- MyFirstPaycheck.com – Job Advice From Dan Schawbel
- CATUR PW – Talking personal branding with Dan Schawbel
- Online Business Resources – Dan Schawbel: Taking Personal Branding to Another Level
- The Millennial Mentor – The Millennial Mind™: Dan Schawbel
- New Sales Economy – Use Personal Branding to Increase Sales
- IHateYourJob – 7 Questions with Dan Schawbel About Personal Branding
- Derrick Kwa – Dan Schawbel on Personal Branding
- Maor Kaplanski – The Personal Branding of Dan Schawbel
- Ian Sanders – Dan Schawbel & The Importance of Personal Branding
- Millennial Leaders – Interview with Personal Branding Expert, Dan Schawbel
- Jack Humphrey – Website Chat
- Zane Safrit – Personal branding chat
- John Lawlor – Dan Schawbel Personal Branding and Social Media
- Career Diva – Branding Sells Presidents. But What About Average Joes?
- Creating Gen-Y Magic – Hot Seat with Dan Schawbel
- Hubspot – Why Strong Personal Brands Matter to a Company
- The Branding Gavel – Passion,creativity,determination makes my brand
- Finding the Work You Love – Personal Branding Makes a Mark
- Conversations.net – Dan Schawbel on Personal Branding in the Age of the Internet
- The Next Great Generation – Personal Branding Expert Dan Schawbel
- The Rise to the Top – Building Your Personal Brand With Dan Schawbel
- YP Nation – Personal Branding Expert: Circumvent the Resume Mill With an Online Presence
Major Magazines / Online Resources
Time Magazine Column
Wall Street Journal Column
- Manage Your Online Reputation – Before Someone Else Does
- Let Work Find You
BusinessWeek Column
- Social Media and New Roles For Employees
- Skip Job Boards and Use Social Media Instead
- Build a Marketing Platform Like a Celebrity
- Expand Your Personal Brand a la Perez Hilton
- Getting Unstuck In Your Job Search
- Expanding Your Professional Network
- Pursue Your Entrepreneurial Dream
- Upping Your Value At Work
- Achieve Excellence With Your Branding Strategy
- Build Two Brands in Your Blog and Social Networks
- The Young and Successful Job Search
- Social-Networking Your Way to a New Job
- Three Steps to Establishing an Entrepreneur Brand
- Four Career Lessons From Russell Simmons
CBS Interactive / BNET
- Seven Branding Guru’s On How to Build a Personal Brand
- 10 Indispensable Tools for Personal Branding
- Your New Job References: Google and Facebook
- Branding Advice from Ivanka Trump
- Three Ways to Ruin Your Personal Brand
- Personal Branding: How to Find Your Audience
- 14 Questions to Ask Before You Build Your Personal Brand
Metro U.S. Syndicated Columns
- My Branding Tips to Get You Through the Fall
- Be Proactive: Get Your Internship Lined Up Early
- Target, and Personalize
- Tweet Your Way to a Job
- It’s Time to Get LinkedIn
- More Than Just Poking
- Locate the Audience You Want
- Own Your Brand
- First Impression and Building Your Personal Brand
- Becoming a Linchpin
- Managing Your Brand Without Going Insane
- What the Buzz Is About
- Brand Development Tips
- Think Before You Update
- Being Good Isn’t Enough
- WOW In Your First Job
- How to Succeed at Networking
- Avoid Networking with These Bad Business Contacts
- Sell Yourself: Invent Your Very Own Brand
- How You Can Take the Entrepreneurial Leap
- Advancing Your Career
- Why You Need a Personal Brand
- To Job-Hop or Not to Job-Hop
- Nicole Richie Excels at Balancing Work and Life
- Channel Your Strengths
- Building Your Brand Without Going Broke
- 3 Tips for Better Job Searching
- Acting Like a Company
- Keep Social Networking Professional
- Cut Through the Clutter and Land Your Dream Job
- Career Styles of the Rich and Famous
- ‘Fabolous’ Advice on Success, Giving Back
- Career Tips from Chelsea Handler
- New Skills Necessary for Today’s Job Market
- Network and Get Results
- It’s Time to Get Online
Forbes Columns
- Branding in a Personal World
- Real-time Personal Branding for Business Success
- 5 Reasons Your Online Presence Will Replace Your Resume in 10 Years
- The Reputation Economy is Coming – Are You Prepared?
- Seth Godin Urges You To Poke the Box
- How to Create a Lifestyle Company for Your Personal Brand
- 5 Ways to Break Through the Clutter and Land Your Dream Job
- New Economy Career Advice From Penelope Trunk
- An Interview with Robyn Miller Brecker of Oprah.com
- Jeffrey Gitomer Interview on Social Selling
- Sammy Hagar on Personal Branding and Career Success
- Jillian Michaels on Becoming a Brand and Her Social Media Strategy
- LinkedIn is About to Put Job Boards (and Resumes) Out of Business
- An Exclusive Interview With the Iconic Larry King
Fast Company
Fox Business
- 5 Tips on How to Start a Consulting Business
Time
- How I Did It
- How to Stand Out Among 800 Million Facebook Users
- Why the ‘Joey Quits’ Video Is A Seriously Bad Career Move
American Express OPEN Forum
- How to Build a Powerful Personal Brand
- 4 Common Branding Mistakes Startups Make
- 5 Ways to Build Your Personal Brand on Google+
- The Face of Modern Entrepreneurship
Other
- Huffington Post – Small Business Media Attention: 5 Ways to Get It
- Globe And Mail – Job Seekers Choose Facebook as ‘Friendly’ Networking Tool
- Entrepreneur Magazine – How to Brand Yourself: An Introduction
- AOL Jobs – To Be a Specialist or Generalist? The Case for Each
- AOL Jobs – Four Ways to Break Through the Noise and Get Noticed
- Yahoo! HotJobs – 5 Secrets to Scoring a Job Using Social Networks
- Yahoo! Shine – 5 Ways People Perceive You At Work
- Yahoo! Shine – Career and Personal Branding Lessons From Male Celebrities
- BrandWeek Magazine – A Gamble You Can’t Afford
- AdAge – Crystal Ball 2.0
- PRWeek – Controlling Digital Reputation Is Vital
- Careerbuilder/MSN – Having a Personal Brand Can Get You a Job
- Small Business Opportunities Magazine – Brand Yourself Now!
- BrandChannel.com – eBranding Becomes Mandatory for Surviving the Digital Age
- T & D Magazine – Create a Brand New Online You
- Employement Times – In 30 Second or Less, What is your Elevator Pitch
- DeVry – The Importance of Personal Branding
- American Marketing Association – The Future of Recruitment
- MediaPost – How to Get Their Attention
- MediaPost – Recruiting Gen Y In A Web 2.0 World
- Mediapost – Leverage Workers To Support Your Brand
- About.com – Gain a Competitive Edge by Establishing a Personal Brand
- JobWeb.com – You are Your Brand
- Manage Smarter Magazine – Personal Branding Comes to the Rescue when Public Speaking
- MarketingProfs – Successful Networking through Personal Branding
- MarketingProfs – Three Small Tips to Juice up Your Personal Branding
- MarketingProfs – Six Free Tools for Online Reputation Management
- TheLadders.com – Should Marketing Executives Blog?
- TheLadders.com – A CMO’s Guide to Brand Management through Social Media
- TheLadders.com – 5 Ways to Network in the Real World
- Online Recruitment Magazine – Traditional Paper Resumes have Evolved into Multimedia
- Success.com – Personal Branding: Changing the Game
- CareerOne – You Have the Right to Remain Branded
- Web Marketing Association – Personal Branding, A New Way of Thinking
- National Career Development Assoc. – Personal Branding: Developing Your Client’s Competitive Advantage
- Monster.com – Developing Your Personal Brand in the Workplace
Blogs
Mashable
- 10 Ways Personal Branding Can Save You From Getting Fired
- Twitter, Facebook , Digg: Can You Join Too Many Social Networks?
- Top 10 Free Tools for Monitoring Your Brand’s Reputation
- Top 10 Reputation Tracking Tools Worth Paying For
- 7 Secrets to Getting Your Next Job Using Social Media
- HOW TO: Build the Ultimate Social Media Resume
- The Top 10 Social Networks for Generation-Y
- Personal Branding 101: How to Discover and Create Your Brand
- Personal Branding 102: How to Communicate & Maintain Your Brand
- How To: Take Control of your Google Search Results
- Top 10 Social Sites for Finding a Job
- 10 Ning Networks to Help You Land Your Next Job
- Top 10 Social Networks for Entrepreneurs
- 10 Great Social Sites for Resume Building
- 10 iPhone Apps to Manage Your Job Search on the Go
- HOW TO: Build Your Personal Brand on Facebook
- HOW TO: Leverage Social Media for Career Success
- 5 Ways to Take Control of Your Personal Brand Today
- 5 Lessons Celebrities Can Teach Us About Facebook Pages
- HOW TO: Build Your Personal Brand on Twitter
- HOW TO: Build Your Personal Brand on LinkedIn
- 3 New Facebook Strategies for Building Your Personal Brand
- 5 Ways to Avoid Sabotaging Your Personal Brand Online
- HOW TO: Organize Your Contacts for Networking Success
- 5 Clever Ways to Get a Job Using Social Media
LifeHack.org
- Personal Branding Basics
- Your Personal Brand is Equal to Your Google Results
- Command and Control Your Google Results
- Where Would You Be Today Without Social Media Tools?
- 5 Things to Do Before You Build Your Personal Brand
- Repositioning Your Personal Brand in This Economy
- 4 Steps to Personal Branding Success
- 3 Areas You Must Invest in During an Economic Recession
- Build Your Personal Brand By Working For Free
- Does Your Company Support Your Blog?
Other
- Penelope Trunk’s Brazen Careerist Blog – Gen-Y Is Better Than Anyone Else At Marketing Themselves
- Problogger – 5 Ways Blogging Can Make a Difference for You in This Economy
- LinkedIn Blog – 5 LinkedIn tips on effective personal branding
- JibberJobber – Dan Schawbel on personal branding
- Pr 2.0 – Implement Social Media Guidelines, Now
- Chief Happiness Officer – Branding Yourself with Happiness
- Conversation Agent – The Future of Branding
- Drew’s Marketing Minute – With Great Power Comes Great Responsibility
- Techipedia – How to use social media for personal branding