Press Release 2.0 – Social Networking Enhanced

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The press release has been commonly used to introduce breaking news or to generate interest on a certain subject or company that has just recently gone into existence. Simple press releases, with a “catch” statement and a summary just don’t make the cut anymore. The media demands a more interactive approach to creating, submitting and posting press releases on the global scale. This need caught my interest, so I developed a “new age” press release to meet these new requirements. I have used my blog as an example to show the power of the Press Release 2.0, as I so call it.

Web 2.0 technologies, such as Wiki’s, Blogs, RSS feeds and others are common ground of most websites, so they just be injected into a press release, along with supplemental links that emphasize the article contents.

To create an advanced piece of work, such as this is unique and a differentiator. If you choose to make one of these, using my template, then you will stand out and the media will keep an eye on you. The key is to keep it to 2 pages, with the article contents on the first page and all the media vehicles on the second (RSS, etc).

Picture of Dan Schawbel

Dan Schawbel

Dan Schawbel is the Managing Partner of Millennial Branding, a Gen Y research and consulting firm. He is the New York Times and Wall Street Journal bestselling author of Promote Yourself: The New Rules For Career Success (St. Martin’s Press) and the #1 international bestselling book, Me 2.0: 4 Steps to Building Your Future (Kaplan Publishing), which combined have been translated into 15 languages.

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