EDITOR’S NOTE: This week the Young Entrepreneur Council weighed in on CEOs scavenging social media accounts of job candidates and author, Kristen Fisher, gave some practical tips on how to overcome horrible bosses.
There’s a saying that people don’t quit companies, they quit people (supervisors/managers). How to excel and propel your brand when “managing up” was much of our focus this week.
This past week’s post:
- Make a ‘Good’ Difference Be An Influencer by Deborah Shane
- Nominate Personal Branding Blog as Forbes Top Website For Your Career by Dan Schawbel
- 8 Ways to Brand Yourself as a SME by Phil Rosenberg
- Career Advice from HBR: Zig, Zag, Zoom! by Nance Rosen
- Why Being a Good Sport Enhances Your Brand by Heather Huhman
- Rules for Assuming the Sale by Elinor Stutz
- Branding and Career Tips from the Apple Experience by Roger Parker
- ‘Barbara Walters’ Job Interview Questions – They’re Back! by Skip Freeman
- Use Your Personal Brand to Overcome Horrible Bosses by Kristen Fischer
- Do CEOs Scavenge Social Media Accounts of Job Candidates? by the Young Entrepreneur Council
- The Future of ‘Engagement’ in the Social Media by Oscar del Santo
- Dealing with Presentation Nerves on Stage and On Camera by Manoush Zomorodi
- Who is Your Professional Catalyst? by Erik Deckers
- 5 Tips to Filling Out Online Applications by Michael Spinale
- Your Personal Brand is All About “Them” by Katie Konrath
- Do You Interview Like a Pro? by Rebecca Rapple
- How to Avoid Looking Desperate During Your Job Search by Pete Leibman
This week we focus on career changes, transitions and excelling in the world of video and social. We’ll share insightful tips on:
• The best ways to brag
• Hair Rules and Video
• Recommendations from Social Media Pros
• Career changes, advancement and casting a wider opportunity net
I’m very excited about the practical tips you’ll get this week. Share with us how you “apply” them!
Higher Google Results for Your Personal Brand
There is no doubt that Google search engine is the most used by online users to access information from the internet. In order for your brand to be visible to Google, it is good to take some important steps. Remember that online marketing is user oriented which means it is the user who takes an initiative to access your brand.
Create an environment that user focused
One of the ways to make your brand accessible by online users is having a great content on your home page. Make it welcoming, personal and focused on questions/needs that they have.
Great and relevant content to them, on your page, is important. If the content is a good match and of interest, it will draw traffic towards your site thus enabling your brand to be accessed by many.
Great personal profile is vital
Another way of ensuring that your brand is easily accessed by online users is by creating a great personal profile. What people see on your home page will go a long way in determining how many times people will visit your site. Time is such a scare commodity making online users more discerning especially given the amount of information available to them. Be sure your profiles are completely filled out and tout your best accomplishments and value.
The general appearance of your first page is important because users get their first impression about you when they visit your site. The appearance and the content of your site and/or profile will determine whether your site will be ranked higher on Google or not. In most cases if online users are not impressed with your first page, they are likely not to visit it again. Therefore, utilize great organizational skills, content and a succinct profile to make a first impression that’s worth a second look.
Google commands more than a billion online users each day but it does not guarantee great traffic towards your site. Online users are quick to complain whenever a page does not display faster, when internet speed is slow and when they can’t seem to get what they want. Because of this, review the load time of your site, too. It will make a difference in how you rank on search engines.
Remember, that the content that appears on the first page of Google will attract many visitors while the content that is beyond the first page may not even be accessed at all.
What profiles do you have that show up on the first page of a Google search? Do they represent you best?
Author:
Maria Elena Duron, is managing editor of the Personal Branding Blog, CEO (chief engagement officer) of buzz2bucks.com – a word of mouth marketing firm. She helps create conversation, connection, credibility, community and commerce around your brand. Maria Duron is co-founder and moderator of #brandchat – a weekly Twitter chat focused on every aspect of branding that is recognized by Mashable as one the 15 Essential Twitter Chats for Social Media Marketers.
