In a world where your brand should be expressed online and offline, sometimes individuals can have difficulty ensuring consistency across both lines. With an online website or blog, you are able to extend your reach and enter new markets. Watch as I interview Stephen Pazyra, CEO of 1-800-Bakery.com and La Patisserie, both of which are related to baked goods. Stephen will display his store (physical or online brand), as well as his internet website, which is a portal to the highest quality baked goods around. If you get hungry by the end of this interview, be sure to visit his website and purchase a cake or croissant.
