Personal Branding – A New Requirement for Graduating Seniors

Graduating seniors in both high school and college have great opportunities, yet must seek to brand themselves in order to get into the top schools and companies in the world.

More than 3.2 million students were projected to exit high school this year, the largest number since the 1970s, according to the National Center for Education Statistics.  After declining during the ’80s, the rate has steadily increased over the last decade.  In terms of the national wide job market, employers plan to hire 13.8 percent more new graduates than they did last year, according to a survey by the National Association of Colleges and Employers (NACE).

Below is a listing of top schools and the acceptance rate for 2007 admissions.  As you can see, the competition is high and ever increasing, to match the number of graduating seniors looking to go to schools this year.   For those graduating college, there are some major opportunities on the rise, such as engineering, computer science, and medical assistants.

If you match the demand of those wanting to enter top schools and the consistent supply of spots for the 2007 class, it is obvious that more than ever students must differentiate themselves and that is exactly where Personal Branding comes in.  If you notice the chart of the left, the “hot jobs” of 2007 are ones with many openings and few applications, as we have seen in the past.  Jobs in the field of advertising and others have been much more competitive because of the raising demand.  When there is more demand, there is more reason to create a Personal Brand to reflect the competitive nature of the target industry.


Here are examples of schools that are more competitive for 2007:

  • Duke University
    2007: 19,170 applicants, 3,786 accepted, 1,665 projected enrollment
  • Harvard University
    2007: 23,955 applicants, 2,058 accepted, 1,675 projected enrollment
  • Yale University
    2007: 19,323 applicants, 1,860 accepted, 1,325 projected enrollment
  • Carnegie-Mellon University
    2007: 22,181 applicants, 6,182 accepted, 1,360 projected enrollment
Picture of Dan Schawbel

Dan Schawbel

Dan Schawbel is the Managing Partner of Millennial Branding, a Gen Y research and consulting firm. He is the New York Times and Wall Street Journal bestselling author of Promote Yourself: The New Rules For Career Success (St. Martin’s Press) and the #1 international bestselling book, Me 2.0: 4 Steps to Building Your Future (Kaplan Publishing), which combined have been translated into 15 languages.

TRENDING AROUND THE WEB

We tend to blame the speeding-up of years on age, but memory researchers point to novelty: a childhood summer felt long because everything in it was new, and new is what the brain records — a repetitive year passes without being filmed

We tend to blame the speeding-up of years on age, but memory researchers point to novelty: a childhood summer felt long because everything in it was new, and new is what the brain records — a repetitive year passes without being filmed

The Vessel

The term for the brain packaging a whole routine into a single automatic unit is chunking, and studies at MIT traced it to the basal ganglia — the deep structure that lets you drive a familiar route while remembering none of it

The term for the brain packaging a whole routine into a single automatic unit is chunking, and studies at MIT traced it to the basal ganglia — the deep structure that lets you drive a familiar route while remembering none of it

The Vessel

The 36 questions supposedly designed to make strangers fall in love came from a study that only set out to measure closeness — and the famous wedding was a single parenthesis

The 36 questions supposedly designed to make strangers fall in love came from a study that only set out to measure closeness — and the famous wedding was a single parenthesis

The Vessel

Writers who reread their own old work and physically cringe aren’t bad judges of their own quality, they’re the only kind of writer who has actually gotten better

Writers who reread their own old work and physically cringe aren’t bad judges of their own quality, they’re the only kind of writer who has actually gotten better

The Blog Herald

The Society of Authors just launched a label that goes on the back of a book jacket reading “Human Authored,” and it runs entirely on an honour code, which means the only thing standing between a reader and the truth is a writer’s word

The Society of Authors just launched a label that goes on the back of a book jacket reading “Human Authored,” and it runs entirely on an honour code, which means the only thing standing between a reader and the truth is a writer’s word

The Blog Herald

A song engineered with a sound therapist to slow your heart rate has been available since 2011 — and almost nobody who talks about anxiety has mentioned it to you

A song engineered with a sound therapist to slow your heart rate has been available since 2011 — and almost nobody who talks about anxiety has mentioned it to you

The Vessel