The Latest Content Marketing Strategy Changes For Personal Brands

  • 1 min read
content marketing

In order to reach more people online your brand needs to be aware of the latest changes and updates as well as creating a focused content marketing strategy. Having the right target market with fresh and original blog posts is critical to attracting valuable subscribers and followers on social media.

Content that converts into sales appeals to the needs of your audience. As more readers are making decisions from their mobile devices you can prepare your strategy to be more effective.

The best strategy takes into consideration consistency, knowledge of the latest trends, using the most recent technology such as messaging apps, and time. Here are several ways your brand’s articles can be more successful in the new age of marketing online:

  • Focus on authority – Social referral traffic has been in steady decline — especially on Facebook. Brands that are successful are the ones that have built an authoritative presence and produce quality content. Clickbait headlines are no longer in use while others are turning more to places like LinkedIn for content.
  • Social sharing is down – Readers are now more apt to send information through email and on private messaging platforms. This is now becoming more common than social media usage which is referred to as “dark social” or “private media.”
  • Notifications are important – Mobile usage means that users are now getting their information through notifications to find information and articles rather than turning to search or social media. A regular newsletter and email marketing will continue to be important if you want to grow your visibility online.
  • LinkedIn is growing in popularity -Expect to see more of a response from your content in the near future from this large networking platform. Comments, likes and shares are up more than 60 percent — as a result the most social shares are higher than other social networks.

Creating high quality content geared toward mobile audiences throughout the month on a consistent basis will keep your personal brand on top when it comes to creating more visibility. Continue to include social media content marketing in their overall plan, but with more of a focus on building relationships. Build your posts in a well-researched, remarkable way that is meaningful and helpful to your audience.

Picture of Susan Gilbert

Susan Gilbert

Susan Gilbert uses her laser focus knowledge to coach and provide online marketing and social sharing programs for authors, speaker, experts and small businesses. She is the author and publisher of several books including “The Land of I Can,” and “KLOUT SCORE: Social Media Influence, How to Gain Exposure and Increase Your Klout,” Susan combines online marketing with strategic thinking to create successful programs. Working most often with authors and entrepreneurs, she understands promotion at a personal level as a regularly quoted resource in USA Today, Entrepreneur, Inc. Magazine and many more. Follow her Digital Marketing Tips at her blog: SusanGilbert.com

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