If You Can Do This, You Win

  • 1 min read

What does everyone want more of?

Think about the power you would wield, if you knew the answer. What if you knew what everyone secretly and truly wants? What is it that they’re not saying aloud to anyone, but keeping as a dark secret?

Go one step further and imagine if you could DELIVER what everyone wants!

Now here’s news that’s disappointing but not surprising. According to the New York Times, you can simply Google “being more” and find out the answer. So many people have typed: “being more …” into this search engine, that Google autocompletes “being more” with these top three answers:

1. Being more confident

2. Being more assertive

3. Being more productive

Do you have one of these “being more” goals? Do you want to be more sure of yourself? Do you want to be a better advocate for yourself? Do you want to get more out of every hour you dedicate to work?

These are the top three things that most people want. So, it’s likely you do as well.

However, the real use of this information is not for your own navel-gazing. The most beneficial insight is how you can use this knowledge about what other people want to develop rewarding relationships with them.

No matter what you do: frame it with these top three goals in mind. Discuss what you do in terms of confidence, assertiveness and productivity. Don’t define yourself by what you actually do, or the features or functions of your product or service that deliver results.

For example, a dentist isn’t selling his ability to fill cavities – instead he’s selling confident good looks. A prospective intern isn’t offering to help with social media – instead she’s offering to assert a company’s message to prospects, customers, media and investors. A business consultant isn’t recommending a new project management system – instead she’s boosting your productivity or the productivity of your workforce and systems.

What happens when you speak in terms of what other people truly want? What happens when you offer to deliver one of the three things they rarely admit to needing?

Simply put:you win.

Picture of Nance Rosen

Nance Rosen

Nance Rosen is the author of Speak Up! & Succeed. She speaks to business audiences around the world and is a resource for press, including print, broadcast and online journalists and bloggers covering social media and careers.

TRENDING AROUND THE WEB

We can describe exactly who we used to be. We still don’t have the words for who we are now.

We can describe exactly who we used to be. We still don’t have the words for who we are now.

The Vessel
People about to give a speech consistently believe their own nervousness is far more visible to the room than it actually is, a specific mismatch researchers gave its own name decades ago and the pattern keeps showing up

People about to give a speech consistently believe their own nervousness is far more visible to the room than it actually is, a specific mismatch researchers gave its own name decades ago and the pattern keeps showing up

The Blog Herald
Writers who try to sound like everyone online eventually learn the same lesson: the voice that works for everybody works for no one

Writers who try to sound like everyone online eventually learn the same lesson: the voice that works for everybody works for no one

Global English Editing
The best communicators are not the most detailed but the most selective about which details their audience will use

The best communicators are not the most detailed but the most selective about which details their audience will use

Global English Editing
A study that tracked how couples split their time between texting, calls, and being in the same room found that face-to-face time — and, more surprisingly, even brief phone calls — predicted how understood a partner felt, while hours of texting moved satisfaction not at all

A study that tracked how couples split their time between texting, calls, and being in the same room found that face-to-face time — and, more surprisingly, even brief phone calls — predicted how understood a partner felt, while hours of texting moved satisfaction not at all

The Blog Herald
As AI-generated content floods search results and social feeds, a growing number of companies now exist just to certify that a human made the thing you’re looking at

As AI-generated content floods search results and social feeds, a growing number of companies now exist just to certify that a human made the thing you’re looking at

Global English Editing
Load more
CATEGORIES
Explore