Launching your personal brand does not require a large advertising budget in order to get seen. The key is to leverage free marketing and community building methods in order to attain your goals.
Having a clear objective along with perseverance and a well planned branding strategy can go a long way. Here are several methods you can use for your personal brand’s visibility:
- Build up your social media presence – The largest part of your brand’s presence will be on social media, but the key is to know where your target market is active and engaged. Tools to take advantage of are live video, live chats, dedicated hashtags, and professional groups.
- Maintain a regular flow of content – Any brand that wants to attract a larger following needs to have an active blog with great articles that help their audience. It’s also a good idea to engage in niche blogs similar to yours and add valuable comments to their blog posts.
- Host a contest or giveaway – People love freebies — especially when these are of high value to them. There are a myriad of techniques for this both on social media and your blog. For example, a book giveaway that provides a printed copy for the winners, or a limited time discount for a new product or service.
- Reach them where they are – In today’s social media world most of the action takes place through live video. This is a great way to make a personal connection with your community, and provides an opportunity to build trust and answer their pressing questions. As you learn more about the people who follow you, your brand can offer even a better solution for them.
A profitable personal brand understands how to leverage its online entities by building relationships with its community and relying less on automation and paid advertising. You can do something each day to create a stronger and lasting presence that adds value and trust for your loyal brand followers.
