Approaching new clients over email can be nerve-wracking. To ensure your first contact is successful, you need to create an engaging and persuasive email that gets the recipient interested in your service or product.
The fact is, each email you craft should be customized to the client, and not just sent en masse. This can be difficult and time-consuming, but it’s worth the effort. Today, we’ll go over five considerations to craft a compelling email to new clients, plus seven types of emails and sample scripts for different potential clients.
So how do you approach new clients over email the right way?
Let’s dive in and find out!
5 Considerations to Craft a Compelling Email to New Clients
So, you’ve got your eyes set on that new client and you’re determined to get them on board with your services. The only problem? You need to know how to approach them. You need to craft the perfect email to grab their attention and encourage them to see the potential of your work. Look no further — here are the five considerations that you need to keep in mind to write a compelling email to new clients.
Personalization and segmentation:
Personalizing and segmenting your emails can be an effective way of getting the attention of new clients. By crafting personalized messages for each client and segment, you can ensure that the content is relevant to them and increase the likelihood of a response.
For example, if you’re targeting executives from the finance industry, you could create an email introducing yourself and your services, and mention how you can help reduce their costs and increase their ROI, as this will be a topic of interest to them. If you’re targeting small business owners, you could include information about how you can help them with their marketing efforts and scale their businesses.
It’s also important to remember that segmentation and personalization go hand in hand. Without segmentation, you’re likely to send generic emails to every client. This won’t be as effective as crafting targeted messages for each segment.
Make sure to either research the client online or if they’re in your CRM, go through their data to prepare your personalized email.
Value-driven content:
It is the key to effective emails to new clients. When you craft your message, make sure it is focused on presenting the value and benefits of your product or service in terms of what it can provide to the new client.
For instance, if you are a marketing agency, you can write about how your data-driven strategies can improve brand visibility and generate more leads for the client’s business. If you are a web development agency, you can explain how your expertise in the latest technologies can help create a website that offers an unparalleled user experience.
No matter what your offering is, emphasize the advantages of working with you over your competitors. Present a clear understanding of their pain points and demonstrate how your offering can solve their problems or help them achieve their goals.
It is also beneficial to include relevant case studies, testimonials, or success stories that showcase the results achieved by similar clients as proof of your expertise. This will show that you are confident in your capabilities and can help the client achieve their desired outcomes.
Your sample email to approach new clients should also be honest, friendly, and polite to inspire trust and confidence. Make sure to personalize the content to increase the impact of your message. Sign off with a call to action that encourages the client to reach out to learn more about your services.
Clear call-to-action (CTA):
When you’re reaching out to a new client, you need to get their attention and make sure that they’ll take the desired action. That’s why a clear, concise CTA is essential.
Your CTA should stand out in the email. Try using contrasting colors, bold text, or buttons to ensure that the recipient notices it. Keep it short and to the point – you want the client to be able to understand what action you’d like them to take without any confusion.
The following is an example of a CTA in a sample email to approach a new client:
“We’d love for you to get acquainted with our services and products, so please don’t hesitate to contact us for a free consultation call or to schedule a demo!”
By providing a clear CTA, you’ll make it easier for the client to take the desired action and increase the chances that they’ll respond positively to your email.
The well-crafted subject line and preview text:
It is an essential aspect of successfully getting your email read by a potential client. The subject should be concise, informative, and engaging while also highlighting the main benefit or value proposition of your email.
When crafting the subject line, it’s important to keep it relevant to the client’s needs or interests. Avoid any sales language or exaggerated claims that might come across as spammy.
In addition, incorporating personalization and segmentation will add a personal touch. For example, add the recipient’s name, or something that will compel them to open the email. This can help the email stand out from the rest.
Responsive design and accessibility:
These are essential factors when crafting an effective email to approach new clients. While building an engaging email is important, also remember that a significant portion of your recipients will be accessing their emails via mobile devices. Ensure that your message looks professional and is easy to read on all screen sizes. To do this, invest the time to make your email design responsive. Make sure the font is readable, the images are optimized, and the formatting looks good on all devices.
Not only should the design of your email be visually appealing, but it should also be accessible to all clients. Follow accessibility guidelines. Add descriptive alt text for images, using proper heading hierarchy, and having sufficient contrast between text and background colors. Doing these things will ensure that all clients can accurately and efficiently consume your message. Including those with visual impairments or disabilities,
Sample Email to Send to Your New Client For the First Time:
Let’s say you are a digital marketer who promotes local dentists in Austin, Texas. Now you’re reaching out to this newly opened dentist in your town to offer your digital marketing services. Here’s how to go about it:
Sample Email to Approach New Clients
Subject: Opening a New Clinic is Only The Start, Bringing Patients Is Your Biggest Challenge
Dear Dr. [Name]
I sincerely congratulate you on the opening of your new clinic in [town], your chosen location is great as there are not many dentists with competence in this area, so hopefully people will find comfort in visiting a nearby dentist.
However, starting your clinic is half the battle. The toughest half is to put yourself out there. It is hard to let your potential customers know that you can solve all kinds of dental issues for them.
Being a highly competitive digital marketer with over a decade of experience, I can do just that for you!
In the world of oral health, it’s all about having the brightest smiles and the most effective treatments. With your skill set and my expertise in digital marketing, we can give Austin residents a reason to smile more often.
My value proposition is simple. I help local dentists be found online by potential patients. This will turn your clinic into a go-to destination for dental care in Austin. But hey – don’t just take my word for it!
Here’s a short success story of one of our recent clients, Dr. Pearl White:
Dr. White, like you, started her clinic in the heart of Austin with a dream of providing top-notch dental services. However, she quickly realized that putting up banners and handing out flyers just wasn’t enough to reach her target audience. That’s when she turned to us for help.
We implemented our Local SEO and targeted Google Ad campaigns. Within just two months, Dr. White saw a significant increase in her patient base. As much as 65%! Now her clinic ranks on the first page of Google for “dentist in Austin.” People from all over town know where to go for their dental needs. Check out what Dr. White has to say about us:
_”I never believed that digital marketing could do wonders until I worked with this incredible team! Their expertise has helped my clinic grow beyond my wildest dreams. Now I am confident that my patients will find me when they need me.”_ – Dr. Pearl White.
With results like these, it’s no wonder why we pride ourselves on delivering smiles both online and offline.
Now it’s time for the ultimate question: are you ready to turn your new dental clinic into Austin’s next big success story? The answer should be a resounding **YES**!
Let us help you reach your goals and bring more happy faces through your door.
Here’s what we propose:
1. Schedule a FREE 30-minute consultation with our team, during which we’ll discuss the specific goals and challenges of your clinic.
2. Receive a personalized, data-driven roadmap to dental success.
3. Watch as more patients find their way to your skilled hands – and brighter smiles await.
To claim your free consultation, simply hit reply and let us know when you’re available, or give us a call at [your phone number] – we’re eager to help you shine as Austin’s go-to dentist.
We can’t wait to get started on creating winning smiles together!
Best regards,
[Your Name]
Digital Marketing Specialist for Local Dentists
[Your Company Name]
[Phone Number]
[Email Address]
9 Types of Emails For Different Potential Clients
Approaching new clients over email is often a difficult task. It can be hard to know which email will be most effective for each individual client. There are just so many potential types of prospects. We’ll make your life easier. We’ve put together nine types of emails for first-time contact with potential clients. This way, you know exactly which kind of email you need to craft.
Personalized First Line Cold Email
One of the best strategies you can use is the personalized first-line cold email. This approach involves creating a connection with the client. You will directly address them. You will demonstrate that you have researched their needs, interests, or pain points. Include details about their business, recent achievements, contributions, or milestones. Include anything related to them in your first line. This will allow you to make them more receptive to your product or service, and how it can benefit them.
Personalizing your emails is important, especially when trying to get the attention of potential clients. Try to address them directly and be as specific as possible. Don’t use generic phrases like “Dear customer.” Focus on including their name or the name of their business. Include the reasons why your product or service would benefit their specific situation.
When writing a personalized cold email, it’s important to keep it concise but clear. Research the business and industry, and highlight the points you find most important. Be sure to explain how your product or service could be beneficial and include a call to action. This will encourage the reader to take the next step and will ultimately result in more success.
Sample Email to Approach New Clients: Post-Webinar Approach
A key part of the post-webinar outreach strategy should focus on following up with the participants. It’s the perfect opportunity to close any gap with those who might have been interested in what you were discussing but don’t feel ready to make a purchase yet.
Send an email expressing gratitude for the attendees’ attendance. Additionally, provide more information about the products or services discussed during the event. Make sure to include a direct call-to-action and any special offers for attendees. This will help increase the chances of successful conversions.
Congratulatory Email
Reach out when a potential client is celebrating a business milestone, award, or significant achievement. This is a great way to start building a meaningful relationship. Congratulating them in an email is a great way to show your admiration and enthusiasm for their success. It’s an opportunity to express your admiration, but it should also be used as an opportunity to offer value.
You don’t have to have a current relationship with the potential client to congratulate them. An email is generally the best way to do this. It’s a less intrusive way to reach out and show support. If you have something that may be of value to the recipient, such as a helpful blog or product, simply offer it up for their consideration.
The key to a successful congratulatory email is to keep it short and sweet. Let the recipient know that you’re aware of their success, express your admiration, and offer relevant value.
Sample Email to Approach New Clients: Referral-Based Outreach
For those looking to make a lasting first impression on potential clients, referral-based outreach can be one of the most effective ways to do so. After all, it’s not just what you say – it’s who you know that counts! When satisfied customers are willing to provide a word-of-mouth endorsement, use it to your advantage and reach out to potential new clients within their network.
This type of outreach is an effective way to get the conversation started and can generate a heightened level of interest. By leveraging the trust relationship the referrer has established, it’s easy to hit the ground running with an introduction that not only carries weight but also highlights the services and/or products you have to offer.
When reaching out to potential new clients, create a personal connection and keep the message conversational and friendly. People are more likely to respond to messages that demonstrate an understanding and appreciation of their specific needs. In addition, look for ways to identify any mutual relationships, interests, or experiences that could be used to spark a connection.
Content Sharing Approach
It’s no secret that email is a powerful marketing tool, especially when it comes to targeting new clients. By leveraging content marketing and sharing relevant content with your prospects, you can build trust and demonstrate your expertise. This can be especially effective when you tailor your content to the specific needs of your prospects.
One way to go about this is to incorporate content sharing into your initial contact with a prospect. Whether it’s a blog post, a case study, or a white paper, send a link to the content along with your introduction email. Make sure to highlight how the content is related to their specific needs and interests. This will not only help you start the conversation, but it also sets the stage for further engagement.
In addition, your content can be used to establish yourself as a reliable source of information and foster trust. When prospects feel that you understand their problem and have the knowledge to solve it, they will be more likely to move further along the sales funnel.
By taking the time to create personalized content and share it with your prospects, you can establish yourself as an expert in their field and get your foot in the door.
Event Follow-Up
If you attended a networking event or showcase for your industry, you should be sure to follow up with any promising contacts you connected with. Sending a follow-up email after the event is a great way to keep your name and services top-of-mind for potential new clients. An important deck of cards you collected with new contacts during the event should be included.
With the follow-up message, reference the interaction you had at the event, the conversation points, or the products or services you discussed. As a bonus, if you have any additional information or resources that could be helpful to the contacts, you should include them in your message. If you noted any potential areas of collaboration during the event, this is a great time to discuss them further.
As a closing thought, remind them again why your services or business could be beneficial to them and provide a call to action. All in all, the main goal of the follow-up message should be to nurture the relationship you already have with the contact and keep the door open for potential business.
Sample Email to Approach New Clients: Local Business Approach
When it comes to small and medium-sized businesses, having a local presence is essential for success. Establishing yourself as a local expert can help you pitch to potential clients in your area, as well as demonstrate your commitment to the community.
Start by doing some research to identify potential clients in your area. Look into local directories, review competitor websites, and go to networking events to connect with local businesses. Ask questions to get a better understanding of the business needs, and use this information to personalize your pitch.
Highlight the benefits of working with a local professional such as yourself. Share how your knowledge of the local market can be advantageous for the business, and provide examples of how you have helped similar businesses in the area. This can help you stand out from any competition the business may be facing.
It’s also important to emphasize the convenience and appeal of working with someone in the same time zone, and the fact that face-to-face meetings or video conferences can be organized quickly and easily.
Personal Interest Connection
When trying to connect with a new client over email, it’s important to make a personal connection. Doing this helps break the ice and shows them that you are interested in the person and not just the sale or business. Using what you know about a prospect’s personal interests can be a great way to create a stronger connection between the two of you.
For example, if your prospect is an alumnus of a certain college, you can mention how you visited the college or how you know someone who attended it. Sharing an anecdote or two that showcases your shared interests can be a great way to segue into a conversation about your products or services. You don’t have to be verbose – just a few sentences or so should be enough to get the conversation rolling.
It’s also important to craft your email in a witty and friendly tone. While you should be professional, don’t be afraid to show your personality. People are more likely to respond positively to someone who is friendly and humorous.
For instance, if you know your prospect is a die-hard fan of a certain sports team, you could mention that you’re also a fan and make an amusing joke about the team’s performance this season. This type of approach helps establish a much more personal connection with the prospect, making it more likely that they will be open to discussing your products or services.
Sample Email to Approach New Clients: Social Media Engagement
One of the best ways to approach new clients over email is to engage with them on social media. Not only does this allow you to make a connection with the prospect on a more personal level, but it also shows them that you value their opinions and insights. By liking, commenting on, or simply sharing their posts, you are demonstrating interest and respect for their content.
Once you’ve had the chance to establish a level of engagement with the prospect on social media, it’s time to move the conversation to email. Send the prospect an email referencing the social media interactions and offering more in-depth insights into your products and services. The goal is to make the connection between the initial social media engagement and the more formal email message, so try to keep the tone casual and friendly.
Parting Words: Sample Email to Approach New Clients
To be successful in your email conversion rate, it is important to remember that the tone, content, and approach should always reflect the needs of your client. With the right email, potential clients can become loyal customers that will help your business grow and succeed.
