Get More Brand Visibility with Instagram Stories

Instagram Story Tips

A well-planned mobile marketing strategy is important to building your personal brand online. Leveraging the right features for each social network is also important for visibility and word-of-mouth marketing.

Instagram is still one of the top networks today that attracts a larger audience and following online, which makes this a must-engage tool for brands. Posting relevant images and videos in Stories is gaining more traction lately for audiences.

Including the right message and relevant hashtags will help your profile get noticed. Here are several ways your brand can stand out from the rest:

  •  Advertise your stories – Give your followers a quick glimpse of your product with an image or video and a bold headline — standard advertisements might be overlooked. Ask a pressing question with a specific hashtag to encourage engagement in the comments section.
  • Show a behind-the-scenes glimpse – Quick shots to present a short behind-the-scenes look at your brand is a good way to promote upcoming events, a day in the life of your business, how a product is put together, ect.. Consumers want to get an exclusive look at what you do, which takes them right where you are.
  • Video updates – Tell your followers visually what you’re up to by showcasing shorter-length snippets instead of one long video. You could also includes some quick tips, a product announcement, or even a shout out to an influencer or favorite brand follower.
  • Exclusive information – Give your loyal brand followers access to what’s new by sharing a product or feature image that is eye catching. This technique can also work well for a product release and even a new blog post covering a hot new topic.

Instagram is a perfect tool to use in order to bring more visibility to your personal brand as well as a place where people can be directed to your website and other social networks. Create a story at least once a day to attract more followers and engagement. Stories offer a fun, creative and interactive experience for your target audience rather than professionally polished post.

Picture of Susan Gilbert

Susan Gilbert

Susan Gilbert uses her laser focus knowledge to coach and provide online marketing and social sharing programs for authors, speaker, experts and small businesses. She is the author and publisher of several books including “The Land of I Can,” and “KLOUT SCORE: Social Media Influence, How to Gain Exposure and Increase Your Klout,” Susan combines online marketing with strategic thinking to create successful programs. Working most often with authors and entrepreneurs, she understands promotion at a personal level as a regularly quoted resource in USA Today, Entrepreneur, Inc. Magazine and many more. Follow her Digital Marketing Tips at her blog: SusanGilbert.com

TRENDING AROUND THE WEB

If you want to remain mentally agile as you get older, say goodbye to these 7 behaviors

If you want to remain mentally agile as you get older, say goodbye to these 7 behaviors

Global English Editing

6 zodiac signs who avoid conflict at all costs

6 zodiac signs who avoid conflict at all costs

Parent From Heart

7 signs someone’s social media caption is ChatGPT-generated (according to a professional writer)

7 signs someone’s social media caption is ChatGPT-generated (according to a professional writer)

NewsReports

7 daily habits of lower-middle class people who will never experience true wealth

7 daily habits of lower-middle class people who will never experience true wealth

Global English Editing

7 daily habits of people who stay in shape without ever going to the gym

7 daily habits of people who stay in shape without ever going to the gym

The Blog Herald

8 scenarios in life where crying is a sign of strength not weakness (according to psychology)

8 scenarios in life where crying is a sign of strength not weakness (according to psychology)

Global English Editing

Subscribe to receive our latest articles!

Get updates on the latest posts and more from Personal Branding Blog straight to your inbox.