Content Sources You Can Use Now for your Brand on Social Media

  • 1 min read
Social Media Network SEO

When building a personal brand online it’s important to share articles that your audience can relate to. One way to achieve this is through targeted content search. But where can you find the best topics for your target market? There are still several places you can tap into after the demise of Google Alerts a few years ago.

Your brand’s social media tweets and posts need to be both timely and relevant. The best content provides something that is helpful and original, and leads your fans and followers to your blog as well.

In what ways can your brand find the best content to share? Through customizing the right websites that pull from a large source of influencers and top blogs in your industry.

Social media networking is built over time, and consists of a combination of quality articles and interactions. Promoting other people’s articles is a good way to build relationships and garner more guest blogging opportunities in the future.

How to gather the best content for your social media audience

There are several ways to find the latest topics your community is talking about.

  • Social media polls – Just about every major social network offers this great feature, which allows brands to ask questions of their audience. This could be about a particular product, the type of service they prefer, how they are spending their money, ect. This depends on your niche of course, and can provide more insight on what articles your readers want to see the most.
  • Go to the RSS feeds – There are several top content resource websites that pull directly from the most active blogs online. Most of these can be customized according to a list of keywords, and provide daily updates to choose from. If you are unsure of what to schedule for your social media calendar then this is one of the best ways to fill it in quickly.
  • Go into your Klout account – This tool is not just about measuring influence — it is also a content aggregator and scheduler for Twitter and Facebook. Topics are based on what you are known for in your brand which are updated on a daily basis, and can be shared right from your account.
  • Social groups – Get engaged and active in targeted groups in places like Facebook, LinkedIn, and Google Plus. It’s in these places that your brand can build meaningful relationships and learn more about the pain points of the members by asking questions and providing helpful information.

Taking the time to create your personal brand’s content marketing strategy for social media will not only create a more trusted, and reputable persona, but also opens the door for new opportunities, and greater visibility which eventually will lead to more sales.

Picture of Susan Gilbert

Susan Gilbert

Susan Gilbert uses her laser focus knowledge to coach and provide online marketing and social sharing programs for authors, speaker, experts and small businesses. She is the author and publisher of several books including “The Land of I Can,” and “KLOUT SCORE: Social Media Influence, How to Gain Exposure and Increase Your Klout,” Susan combines online marketing with strategic thinking to create successful programs. Working most often with authors and entrepreneurs, she understands promotion at a personal level as a regularly quoted resource in USA Today, Entrepreneur, Inc. Magazine and many more. Follow her Digital Marketing Tips at her blog: SusanGilbert.com

TRENDING AROUND THE WEB

Psychologists explain that the reason comparing yourself to others feels so toxic as you get older isn’t increased insecurity — it’s that you finally have enough life data to see that the people you envied were often miserable in ways you never witnessed

Psychologists explain that the reason comparing yourself to others feels so toxic as you get older isn’t increased insecurity — it’s that you finally have enough life data to see that the people you envied were often miserable in ways you never witnessed

Global English Editing
People who sing loudly in their car, dance in their kitchen, and have full conversations with their pet aren’t eccentric — they’re in contact with a version of themselves that only exists when no one is measuring it

People who sing loudly in their car, dance in their kitchen, and have full conversations with their pet aren’t eccentric — they’re in contact with a version of themselves that only exists when no one is measuring it

The Vessel
Psychology says children raised between 1950 and 1965 were taught that love and duty were the same thing, and most of them honored that belief so completely that they built entire lives around obligation without ever asking whether they were happy — and the question finally arrives in their 60s like a guest who’s decades late and no longer welcome

Psychology says children raised between 1950 and 1965 were taught that love and duty were the same thing, and most of them honored that belief so completely that they built entire lives around obligation without ever asking whether they were happy — and the question finally arrives in their 60s like a guest who’s decades late and no longer welcome

Global English Editing
Psychology says people who are a mass of contradictions aren’t confused about who they are — they’ve simply refused to flatten themselves into a single coherent story that makes other people comfortable

Psychology says people who are a mass of contradictions aren’t confused about who they are — they’ve simply refused to flatten themselves into a single coherent story that makes other people comfortable

Global English Editing
Psychology says the deepest loneliness widowed retirees face isn’t about missing a spouse. It’s the sudden loss of what researchers call ambient companionship, the passive presence of another human that gave every room a reason to be occupied.

Psychology says the deepest loneliness widowed retirees face isn’t about missing a spouse. It’s the sudden loss of what researchers call ambient companionship, the passive presence of another human that gave every room a reason to be occupied.

Global English Editing
I’m 65 and nobody warned me that the hardest part of retirement wouldn’t be the boredom, it would be the silence at 9am on a Monday when every cell in my body is still wired to be needed somewhere and the realization that I’m not hits with the same force every single week even though I’ve technically known it for months

I’m 65 and nobody warned me that the hardest part of retirement wouldn’t be the boredom, it would be the silence at 9am on a Monday when every cell in my body is still wired to be needed somewhere and the realization that I’m not hits with the same force every single week even though I’ve technically known it for months

Global English Editing
Load more
CATEGORIES
Explore